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Latest News from Around the Pharma Media World

Better, Bolder B2B Branding: Key Insights from LinkedIn’s B2B Institute
Highlights from LinkedIn’s B2B Institute Research on Unlocking the Potential of B2B...
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Minds + Assembly Acquires HashtagHealth®
Minds + Assembly acquires HashtagHealth® seeking to expand their commercialization and...
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5 Predictions for Pharma’s Commercial Landscape in 2030: Insights from Deloitte’s...
solli’s take on how Deloitte’s 2030 predictions could impact pharma’s media...
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A Snapshot of Patient Confidence in Healthcare: Insights from the 2024 Patient Confidence Index
solli’s take on the 2024 PatientPoint report, unpacking patient trust, healthcare...
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Beyond the Prescription: How Pharma Ads Impact
solli’s take on MAGNA and DeepIntent's latest report on the far-reaching effects of...
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TikTok Partners with WHO to Combat Mental Health Stigma and Misinformation
TikTok contributes a combination of cash and ad credits to this partnership
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Microsoft Expands AI Capabilities with Bing Generative Search and Copilot Daily
AI tools focused on enhanced search features and compensation to publishers for content...
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AI and Privacy Take Center Stage: Insights from the 2024 Mediaocean H2 Pharma and Healthcare Market...
solli’s take on the evolving trends in pharma media, from AI advancements to privacy concerns
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What’s not impossible in Pharma Media?
Inspired by an exclusive interview with Mick Ebeling
Richard Springham
Healthcare’s Consumer Revolution
The forces driving patient empowerment and the future of pharma marketing.
Sponsored by CMI Media Group
From Reactive to Proactive HCP Engagement
How AI-Enabled Engagements Can Change the Fundamentals of Pharma Media
Kamya Elawadhi
Inside the Digital Doctor’s Lounge: Understanding How Physicians Connect & Collaborate Online
From busy public feeds to trusted, clinician-only spaces, doctors are redefining how and...
Sponsored by Sermo
US Pharma Media at the Crossroads
Taking Stock of 2025 While Sitting in the Waiting Room for 2026
Scott Grenz
The Prompt Report: What Pharma Media Needs to Know
From Research to Reality: Harnessing the Science of Prompting in Pharma Media
Richard Springham
Google Ads: AI Innovation Day 2024 – solli’s Take for Pharma Media
Highlighting Google Ads' recent announcements and their potential impact on pharma media
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Paid media, the new ABPI Code & QR codes – how are you affected?
Navigating the ABPI Code changes: QR codes and paid media
Dr Rina Newton
MAGNA Raises 2024 U.S. Ad Spend Forecast
Highlights Growth in Pharma and Health Sectors
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Relevate Health Acquires Pharma and Life Sciences Unit from Level Ex
Expanding its Gaming-Based Physician Engagement
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AMC Networks and PulsePoint Partner
AMC Networks has announced a partnership with PulsePoint to bring programmatic buying to...
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ixlayer Launches Direct-to-Patient Platform ‘ixEngage’
Healthcare technology company ixlayer has introduced a new platform called ‘ixEngage,’ designed to streamline pharma companies’ ability to connect with...
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