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ALL THE LATEST NEWS FROM THE US PHARMACEUTICAL MEDIA INDUSTRY

Healthcasts Introduces Update to Clinician Collaboration and Research Tool
ConsensusMD Harnesses AI in Latest Update
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Gaming Industry’s Financial Milestone: A $200BN Opportunity
Exploring the Untapped Potential for Pharma in a Booming Gaming Market
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LinkedIn Invites Brands to Sponsor User-Generated Newsletters
LinkedIn is extending the opportunity for brands to sponsor user-generated newsletters,...
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Ziff Davis Acquires Tech Publisher CNET
A Strategic Expansion for owner of Everyday Health & MedPage Today
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Think Global, Act Local: Mastering Pharma Media Strategy Across Markets
This course, developed in partnership with CMI Media Group, explores how global pharma...
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Using AI-Powered Real-Time Physician Feedback to Optimize Brand Impact
This course, developed in partnership with Sermo, explores how AI-powered, real-time...
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Point of Care Advertising in the EHR Workflow
This course, developed in partnership with OptimizeRx, explores how pharmaceutical...
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Operationalizing Campaign Measurement Beyond Vanity Metrics
This course, developed in partnership with PurpleLab, helps healthcare marketers...
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Precision Rare Disease Marketing: Identifying Patients Earlier and Driving Outcomes
This course, developed in partnership with DeepIntent, explores how precision marketing...
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The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
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X Sues GARM Over Alleged Advertiser Boycott
Elon Musk's X Claims Massive Loss in Ad Revenue from Alleged Boycott
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Nielsen’s latest report on US TV habits, The Gauge™
Streaming Platforms Reach New Heights as Summer Streamers Drive Record TV Usage
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CMI launches “What Patients Want and Need from Pharma 2024/2025” Report
CMI Media Group has released the latest edition of its annual syndicated research,...
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Formedics Formed by uniting Physician’s Weekly & Figure1
Physician’s Weekly and Figure 1 have united under a new parent company, Formedics, LLC, following the acquisition of Figure 1 in February this year. By...
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Innovation in 2027 – What’s Actually Scaling?
Upcoming
Innovation in 2027 – What’s Actually Scaling?
12pm - 4pm | January 27, 2027 | Manhattan, NYC
Which innovations are delivering consistently, earning investment and ready for wider adoption?
Rachel Dyke
Data, Measurement & ROI: Proving Impact in a Privacy-First World
Upcoming
Data, Measurement & ROI: Proving Impact in a Privacy-First World
12pm - 4pm | March 22, 2027 | Manhattan, NYC
Incremental impact, business outcomes and the evidence needed to defend media investment.
Richard Springham
TV & Connected TV in Pharma: Brand Building, Targeting & Measurement
Upcoming
TV & Connected TV in Pharma: Brand Building, Targeting & Measurement
12pm - 4pm | April 7, 2027 | Manhattan, NYC
The right linear/CTV mix, responsible targeting and measurable contribution to brand growth.
Rachel Dyke
2028 Budget Planning: Investment Priorities & Trade-offs
Upcoming
2028 Budget Planning: Investment Priorities & Trade-offs
12pm - 4pm | May 5, 2027 | Manhattan, NYC
Where to increase or reduce spending, how much to reserve for experimentation and how to secure approval.
Rachel Dyke
Operationalising AI in Pharma Media: Governance, Skills & Measurable Results
Upcoming
Operationalising AI in Pharma Media: Governance, Skills & Measurable Results
12pm - 4pm | July 14, 2027 | Manhattan, NYC
Fresh implementation examples: workflows, oversight, team capabilities and demonstrable results.
Rachel Dyke
Omnichannel Orchestration: Connecting DTC & HCP Media
Upcoming
Omnichannel Orchestration: Connecting DTC & HCP Media
12pm - 4pm | July 28, 2027 | Manhattan, NYC
Connecting patient and professional campaigns through coordinated planning, messaging and measurement.
Rachel Dyke
Reuters Institute Digital News Report 2024
In an era of rapid technological advancements and evolving media landscapes, the Reuters...
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Roku Launches Roku Exchange
Roku, the popular TV streaming platform in the U.S., has introduced Roku Exchange, an new advertising technology solution designed to provide marketers of all...
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Global Ad Revenue Set for Major Growth
GroupM Global Midyear Forecast Projects Significant Growth Globally and Across Channels
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ASCO 2024: ONCOassist Garners Global Support
A recent article published in the Journal of Clinical Oncology and presented as an abstract at the ASCO conference in Chicago, titled “Impact of Digital...
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Anthropic’s AI workplace: 4 signals for pharma media
How Anthropic's workplace AI research could reshape pharma media roles, productivity, human expertise and agency business models.
Richard Springham
PARTNER INTERVIEW: PulsePoint
How HCP intelligence can sharpen your DTC strategy
Sponsored by PulsePoint
The Shifting Role of Point-of-Care Media
How does point-of-care fit into media strategies today, and what role could it play in...
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Should Pharma Media Narrow the HCP-DTC Coordination Gap?
Media agency and pharma leaders weigh in.
Andrea Park
Patient Journey Based HCP Targeting
Prioritizing HCPs whose patients are approaching a treatment decision
Sponsored by MedFuse
Why Better HCP Content Starts with Better Patient Understanding
Exploring how patient insights can strengthen HCP marketing, helping marketers move...
Sponsored by Health Union
Deerfield Agency Acquires Embedded
Deerfield Agency, an independent marketing and communications partner for healthcare and...
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Microsoft’s Bold Move on Carbon-Free Energy
Can this Inspire the Global Pharma Media Industry to Take Action?
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