News
Solli Logo

ALL THE LATEST NEWS FROM THE US PHARMACEUTICAL MEDIA INDUSTRY

Save to My.SolliSave to My.Solli
IPG Launches Mediabrands Health
NEWS
IPG Launches Mediabrands Health
Interpublic Group (IPG) has announced the launch of Mediabrands Health, a new Center of Excellence (COE) within its Mediabrands division. This initiative aims...
solli
Save to My.SolliSave to My.Solli
Formedics Acquires AMC Media Group
NEWS
Formedics Acquires AMC Media Group
Formedics, a leading healthcare professional (HCP) community and engagement platform, has...
solli
Save to My.SolliSave to My.Solli
Perplexity Ventures into Advertising
NEWS
Perplexity Ventures into Advertising
What is the new model, and what opportunities does this open for Pharma media?
solli
Save to My.SolliSave to My.Solli
The $1trn year: WARC’s latest Global Ad Spend Outlook
NEWS
The $1trn year: WARC’s latest Global Ad Spend Outlook
As the global advertising landscape undergoes rapid consolidation, the pharma media sector is poised for significant changes. A recent WARC report, Global Ad...
solli
TRAINING
Save to My.SolliSave to My.Solli
Think Global, Act Local: Mastering Pharma Media Strategy Across Markets
TRAINING
Think Global, Act Local: Mastering Pharma Media Strategy Across Markets
This course, developed in partnership with CMI Media Group, explores how global pharma...
solli Tutor
Save to My.SolliSave to My.Solli
Using AI-Powered Real-Time Physician Feedback to Optimize Brand Impact
TRAINING
Using AI-Powered Real-Time Physician Feedback to Optimize Brand Impact
This course, developed in partnership with Sermo, explores how AI-powered, real-time...
solli Tutor
Save to My.SolliSave to My.Solli
Point of Care Advertising in the EHR Workflow
TRAINING
Point of Care Advertising in the EHR Workflow
This course, developed in partnership with OptimizeRx, explores how pharmaceutical...
solli Tutor
Save to My.SolliSave to My.Solli
Operationalizing Campaign Measurement Beyond Vanity Metrics
TRAINING
Operationalizing Campaign Measurement Beyond Vanity Metrics
This course, developed in partnership with PurpleLab, helps healthcare marketers...
solli Tutor
Save to My.SolliSave to My.Solli
Precision Rare Disease Marketing: Identifying Patients Earlier and Driving Outcomes
TRAINING
Precision Rare Disease Marketing: Identifying Patients Earlier and Driving Outcomes
This course, developed in partnership with DeepIntent, explores how precision marketing...
solli Tutor
Save to My.SolliSave to My.Solli
The Evolution of Search and Emergence of GEO
TRAINING
The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
solli Tutor
Save to My.SolliSave to My.Solli
Adelaide Acquires Rita
NEWS
Adelaide Acquires Rita
Adelaide, a leader in attention-based media quality measurement, has acquired Rita, a privacy-friendly marketing insights company, in an all-stock transaction....
solli
Save to My.SolliSave to My.Solli
Elevating Campaigns with ‘Promise to the Customer’ Strategy
NEWS
Elevating Campaigns with ‘Promise to the Customer’ Strategy
LinkedIn's B2B Institute & WARC Partner to Dive Deeply into PTTC Campaigns
solli
Save to My.SolliSave to My.Solli
Healthcasts Introduces Update to Clinician Collaboration and Research Tool
NEWS
Healthcasts Introduces Update to Clinician Collaboration and Research Tool
ConsensusMD Harnesses AI in Latest Update
solli
Save to My.SolliSave to My.Solli
Gaming Industry’s Financial Milestone: A $200BN Opportunity
NEWS
Gaming Industry’s Financial Milestone: A $200BN Opportunity
Exploring the Untapped Potential for Pharma in a Booming Gaming Market
solli
EVENTS
Save to My.SolliSave to My.Solli
The Effective Use of AI in Pharma Media
On Demand
EVENTS
The Effective Use of AI in Pharma Media
July 29, 2026
Watch industry leaders discuss the realities of operationalizing AI within pharma media organizations, from getting internal teams on board to drawing out meaningful audience insights, all while maintaining trust and complying with privacy concerns.
Richard Springham
WATCH NOW
Save to My.SolliSave to My.Solli
Innovation in 2026 – a solli Roundtable
On Demand
EVENTS
Innovation in 2026 – a solli Roundtable
March 24, 2026 | Manhattan, NYC
Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.
solli
WATCH NOW
Save to My.SolliSave to My.Solli
solli x Doceree – Do Healthcare Marketers Need a New Operating System?
On Demand
EVENTS
solli x Doceree – Do Healthcare Marketers Need a New Operating System?
March 20, 2026 | Manhattan, NYC
Bringing together leaders from seven of the industry’s leading healthcare agencies to explore the challenges reshaping pharma marketing, from fragmented systems to AI, and what needs to change next.
Clare Springham
WATCH NOW
Save to My.SolliSave to My.Solli
CONTENT – solli Summit 2026
On Demand
EVENTS
CONTENT – solli Summit 2026
Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.
Clare Springham
EXPLORE NOW
Save to My.SolliSave to My.Solli
AGENDA – solli summit 2026
On Demand
EVENTS
AGENDA – solli summit 2026
March 25, 2026 Manhattan, NYC
solli Summit 2026 brought together 300 of the brightest minds in pharma media to collaborate, celebrate, and elevate the future of the industry.
Dan Coe
See Full Agenda
Save to My.SolliSave to My.Solli
Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD
On Demand
EVENTS
Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD
Data-Driven Strategies to Engage Professionals & Patients
solli
WATCH NOW
Save to My.SolliSave to My.Solli
LinkedIn Invites Brands to Sponsor User-Generated Newsletters
NEWS
LinkedIn Invites Brands to Sponsor User-Generated Newsletters
LinkedIn is extending the opportunity for brands to sponsor user-generated newsletters,...
solli
Save to My.SolliSave to My.Solli
Ziff Davis Acquires Tech Publisher CNET
NEWS
Ziff Davis Acquires Tech Publisher CNET
A Strategic Expansion for owner of Everyday Health & MedPage Today
solli
Save to My.SolliSave to My.Solli
X Sues GARM Over Alleged Advertiser Boycott
NEWS
X Sues GARM Over Alleged Advertiser Boycott
Elon Musk's X Claims Massive Loss in Ad Revenue from Alleged Boycott
solli
Save to My.SolliSave to My.Solli
Nielsen’s latest report on US TV habits, The Gauge™
NEWS
Nielsen’s latest report on US TV habits, The Gauge™
Streaming Platforms Reach New Heights as Summer Streamers Drive Record TV Usage
solli
THOUGHT LEADERSHIP
Save to My.SolliSave to My.Solli
Harnessing the AI Mandate in Pharma Marketing
THOUGHT LEADERSHIP
Harnessing the AI Mandate in Pharma Marketing
Three considerations that determine whether an AI mandate becomes an advantage or a distraction.
Benjamin Versh
Save to My.SolliSave to My.Solli
Lauren Guity – solli Sessions Season 4
THOUGHT LEADERSHIP
Lauren Guity – solli Sessions Season 4
Lauren Guity, Industry Lead, Microsoft, joins solli Sessions season 4
solli
Save to My.SolliSave to My.Solli
Butler/Till Delivers 16.7% Cost Efficiency Gains with PulsePoint’s Adaptive Optimization™
THOUGHT LEADERSHIP
Butler/Till Delivers 16.7% Cost Efficiency Gains with PulsePoint’s Adaptive Optimization™
PulsePoint’s Approach to Rare Disease Omnichannel Marketing Efficiency
Sponsored by PulsePoint
Save to My.SolliSave to My.Solli
PARTNER INTERVIEW: DeepIntent
THOUGHT LEADERSHIP
PARTNER INTERVIEW: DeepIntent
Agentic AI: The Next Evolution of Healthcare Marketing
Sponsored by DeepIntent
Save to My.SolliSave to My.Solli
Beyond Awareness: Why Point of Care is Emerging as Healthcare Marketing’s Most Contextually Relevant Channel
THOUGHT LEADERSHIP
Beyond Awareness: Why Point of Care is Emerging as Healthcare Marketing’s Most Contextually...
Discover why point-of-care marketing is becoming essential for pharma brands, helping...
Sponsored by epocrates
Save to My.SolliSave to My.Solli
Andrew Stark – solli Sessions season 4
THOUGHT LEADERSHIP
Andrew Stark – solli Sessions season 4
Andrew Stark, Chief Commercial Officer, PulsePoint, joins solli Sessions season 4
solli
Save to My.SolliSave to My.Solli
CMI launches “What Patients Want and Need from Pharma 2024/2025” Report
NEWS
CMI launches “What Patients Want and Need from Pharma 2024/2025” Report
CMI Media Group has released the latest edition of its annual syndicated research,...
solli
Save to My.SolliSave to My.Solli
Formedics Formed by uniting Physician’s Weekly & Figure1
NEWS
Formedics Formed by uniting Physician’s Weekly & Figure1
Physician’s Weekly and Figure 1 have united under a new parent company, Formedics, LLC, following the acquisition of Figure 1 in February this year. By...
solli
Most Popular Content
Save to My.SolliSave to My.Solli
The Evolution of Search and Emergence of GEO
TRAINING
The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
solli Tutor
Save to My.SolliSave to My.Solli
‘They’re Trusting Us With a Lot More’: Inside the Rise of the Pharma Media Agency
THOUGHT LEADERSHIP
‘They’re Trusting Us With a Lot More’: Inside the Rise of the Pharma Media Agency
Media agencies are staring down personnel, tech and cost challenges. Yet their seat at...
Larry Dobrow
Save to My.SolliSave to My.Solli
CONTENT – solli Summit 2026
On Demand
EVENTS
CONTENT – solli Summit 2026
Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.
Clare Springham
EXPLORE NOW
Save to My.SolliSave to My.Solli
Can Pharma Media Build a Common Measurement Language?
THOUGHT LEADERSHIP
Can Pharma Media Build a Common Measurement Language?
Pharma media agency and tech leaders weigh in.
Andrea Park