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ALL THE LATEST NEWS FROM THE US PHARMACEUTICAL MEDIA INDUSTRY

Preparing for Impact: Brian Rourke’s Path to Point of Care Prominence
PatientPoint’s VP, client sales found his way to the POC channel from the ticket office...
Larry Dobrow
The solli Summit 2026 Agenda Is Live!
solli Summit 2026 full day agenda
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Stop Focusing on the Twenty Percent
The overlooked power of in-store experiences in a digital age
Jacob Harrison
Michele Sirkin – solli sessions Season 3
Michele Sirkin, Head of HCP Communications Design at Initiative, on human-centered media,...
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The Next Era of Emotional Intelligence in Pharma Media
Where Technology Scales Emotion and Meaning Drives Performance
Richard Springham
Pharma Marketing Hits Its AI Inflection Point in 2026
11 industry leaders on what's real, what's hype, and what's next
Jason Lotkowictz
Dr. David C. Rhew – solli sessions Season 3
Dr. David C. Rhew, Global Chief Medical Officer at Microsoft, on how AI can augment...
solli
The End of Inference
Why Precision Marketing Is Moving to Evidence Based Audience Strategies
Jeremy Mittler
InStep Health Unveils Patient Inbox™
The platform delivers educational messages to patients through EHR portals.
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MRC Sets New Transparency Standards for Digital Ad Auctions
Guidance raises expectations for disclosure across pharma paid media channels.
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Pharma Media in 2026: from AI hype to accountable execution
New analysis points to rising pressure for transparency, HCP–DTC alignment and measurable results as digital spend grows.
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Kinesso’s Lifetime Learner Sam Sherman and the Evolution of the Addressable Media Function
Sherman arrived at Kinesso as a TV expert. Less than four years later, she’s one of...
solli
PulsePoint & Flora Health Partner
Exclusive integration aims to bring scalable, governed HCP engagement deeper into...
solli
Lacrosse, Reindeer Moss and Early-Career Pivots: Lindsay Lare’s Unconventional Path to Data...
The recent Flora Health arrival talks platforms and her near-detours to design and...
Larry Dobrow
Healthcasts Report Warns AI Hype May Obscure Clinical Risks
New research suggests clinicians continue to rely on human judgment over machine output in complex care decisions.
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Introducing the First Annual solli x PatientPoint Point of Care Survey
The Continuing Evolution of the Point of Care Channel
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PurpleLab Launches Self-Service Campaign Measurement Platform
A new end-to-end measurement solution aimed at faster, transparent healthcare advertising...
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What the First Wave of solli Elevate Honorees Tells Us About the Future of Pharma Media
Here’s the inside story of how 12 young leaders are elevating pharma media to new...
Larry Dobrow
3 FREE Months of solli Training for Job Seekers
Supporting professionals in transition to build skills, stay sharp, and stand out
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Medscape Unveils New Clinical AI Platform
Aa new medical-grade generative-AI platform delivering evidence-based, specialty-specific...
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