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ALL THE LATEST NEWS FROM THE US PHARMACEUTICAL MEDIA INDUSTRY

TV Ads Now Rival Doctors in Driving Awareness of New Medications
Cadent and Harris Poll study reveals cross-screen strategies are reshaping how patients...
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Dentsu Health’s Media Lifer
Matt Brown and the Mission to Turbocharge Pharma Search
Larry Dobrow
What is Generative Engine Optimisation (GEO) and its role in healthcare marketing?
Search is changing. As generative AI tools become more common, traditional SEO is no...
Tom Vaughton
Don’t Get AI-Washed
5 Questions to Make AI Work For You
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The Evolving Role of AI Assistants in Healthcare and Pharma Media
AI assistants are reshaping healthcare by supporting clinical decisions and opening new...
Anthony S. Manson
PREMIUM CONTENT ✦ PREMIUM CONTENT ✦
Pharma’s guide to media agency models
Getting the right partner is important, but implementing the best commercial model for that partnership is even more so!
Richard Springham
PARTNER INTERVIEW: InStep Health
Dan Wilmer discusses the launch of EHR Copay Support™ to boost medication adherence
Sponsored by InStep Health
Innovations in Content Delivery
Meeting Patients and Providers Where They Are
Joey Cohen
Veeva Outlines 2025 Pharma Media Buying Shifts
Veeva Systems has released its 2025 Media Buying Trends report, signaling a continued...
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AI Is Reshaping Pharma Marketing Analytics
Discover how AI-driven search traffic is transforming pharmaceutical marketing analytics, with insights from Ahrefs
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DoubleVerify Launches Publisher Council
Media Trust, Ad Suitability, and the News Opportunity: What DoubleVerify’s New...
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AI Guidance in Oncology
Healio Intends to Launch Clinical Decision-Support Tool for Cancer Specialists 
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Pharma Media’s Collaboration Queen
BMS’s Nadia Khatri and the Art of Connection
Larry Dobrow
Pharma Media in Cannes
Hot takes from industry leaders within pharma media
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The “Outsider” Rewiring Pharma Media and Marketing
In an industry slow to change, Dinc’s unconventional path became her greatest advantage.
Larry Dobrow
Havas Launches Health Equity Marketplace
In partnership with DeepIntent to Reach Underserved Patient Populations
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Introducing solli Elevate
Shining a light on the next generation of pharma media leaders
Larry Dobrow
InStep Health Launches CoPay Support™
EHR-Integrated Copay Tool to Address Affordability Gaps in Prescribing
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What Do HCPs Want from Pharma?
New report shows HCPs want support with both utility & precision
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Inside the POC Shift: 6 Key Takeaways from POC Now Summit 2025
How POC Marketing is Earning Its Place in the Mix
Cristina A.T. Armstrong
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