Latest News from Around the Pharma Media World

NEWS

Real Chemistry Consolidates Media Team After Acquisitions

The agency picked up Spring & Bond and Greater Than One last year.

solli

NEWS

New PulsePoint Tool Reveals Impact of Specific Ads on Individual HCPs

The technology was developed with support from Butler/Till and Salix Pharmaceuticals.

solli

NEWS

Health Union’s Meghan McNally Hits the High Notes

She didn't plan on a career in health. More than a decade in, she can't imagine doing...

Larry Dobrow

NEWS

Veeva picks up agentic MLR tech in Copli acquisition

The automated tool is aimed at dramatically reducing manual MLR labor.

solli

Latest News from Around the Pharma Media World

NEWS

Real Chemistry Consolidates Media Team After Acquisitions

The agency picked up Spring & Bond and Greater Than One last year.

solli

NEWS

New PulsePoint Tool Reveals Impact of Specific Ads on Individual HCPs

The technology was developed with support from Butler/Till and Salix Pharmaceuticals.

solli

NEWS

Health Union’s Meghan McNally Hits the High Notes

She didn't plan on a career in health. More than a decade in, she can't imagine doing...

Larry Dobrow

NEWS

Veeva picks up agentic MLR tech in Copli acquisition

The automated tool is aimed at dramatically reducing manual MLR labor.

solli

Latest News from Around the Pharma Media World

NEWS

Real Chemistry Consolidates Media Team After Acquisitions

The agency picked up Spring & Bond and Greater Than One last year.

solli

NEWS

New PulsePoint Tool Reveals Impact of Specific Ads on Individual HCPs

The technology was developed with support from Butler/Till and Salix Pharmaceuticals.

solli

NEWS

Health Union’s Meghan McNally Hits the High Notes

She didn't plan on a career in health. More than a decade in, she can't imagine doing...

Larry Dobrow

NEWS

Veeva picks up agentic MLR tech in Copli acquisition

The automated tool is aimed at dramatically reducing manual MLR labor.

solli

More News

Deep Dives & Thought Leadership in Pharma Media

THOUGHT LEADERSHIP

PARTNER INTERVIEW: epocrates

Beyond the AI Hype: Building Clinical Tools Physicians Can Actually Trust

Healthcare’s Data Challenge Is Connectivity, Not Access

As data environments multiply and privacy requirements tighten, a unified identity...

Content + Conversations: Driving Action Through Contextual Relevance and Engagement

Health Union combines trusted health content with genuine community conversations to help...

The Case for In-Person Connections in Pharma Media

In-person connections in an AI-shaped world, from HCP engagement to patient trust, loneliness and digital fatigue.

Richard Springham

Deep Dives & Thought Leadership in Pharma Media

THOUGHT LEADERSHIP

The Case for In-Person Connections in Pharma Media

In-person connections in an AI-shaped world, from HCP engagement to patient trust, loneliness and digital fatigue.

Richard Springham

THOUGHT LEADERSHIP

Cabana Confidential: Pharma Finds Its Voice at POSSIBLE 2026

Healthcare marketing’s real conversations at POSSIBLE 2026.

Jason Lotkowictz

THOUGHT LEADERSHIP

Do Healthcare Marketers Need a New Operating System?

Do Healthcare Marketers Need a New Operating System? A dive into an industry-shaping...

solli

THOUGHT LEADERSHIP

Growing confidence in Point‑of‑Care: why better data is the next leap forward

POC and OOH face a defining moment as industry leaders call for stronger measurement, transparency, and data to unlock future growth

Drew Weicker

Deep Dives & Thought Leadership in Pharma Media

THOUGHT LEADERSHIP

The Case for In-Person Connections in Pharma Media

In-person connections in an AI-shaped world, from HCP engagement to patient trust, loneliness and digital fatigue.

Richard Springham

THOUGHT LEADERSHIP

Cabana Confidential: Pharma Finds Its Voice at POSSIBLE 2026

Healthcare marketing’s real conversations at POSSIBLE 2026.

Jason Lotkowictz

THOUGHT LEADERSHIP

Do Healthcare Marketers Need a New Operating System?

Do Healthcare Marketers Need a New Operating System? A dive into an industry-shaping...

solli

THOUGHT LEADERSHIP

When Health Starts in a Chat Window

What 617,000 Copilot health conversations tell us about the next shift in pharma media

Richard Springham

Deep Dives & Thought Leadership in Pharma Media

THOUGHT LEADERSHIP

The Case for In-Person Connections in Pharma Media

In-person connections in an AI-shaped world, from HCP engagement to patient trust, loneliness and digital fatigue.

Richard Springham

THOUGHT LEADERSHIP

Do Healthcare Marketers Need a New Operating System?

Do Healthcare Marketers Need a New Operating System? A dive into an industry-shaping...

solli

THOUGHT LEADERSHIP

When Health Starts in a Chat Window

What 617,000 Copilot health conversations tell us about the next shift in pharma media

Richard Springham

THOUGHT LEADERSHIP

Growing confidence in Point‑of‑Care: why better data is the next leap forward

POC and OOH face a defining moment as industry leaders call for stronger measurement, transparency, and data to unlock future growth

Drew Weicker

Deep Dives & Thought Leadership in Pharma Media

THOUGHT LEADERSHIP

The Case for In-Person Connections in Pharma Media

In-person connections in an AI-shaped world, from HCP engagement to patient trust, loneliness and digital fatigue.

Richard Springham

THOUGHT LEADERSHIP

Do Healthcare Marketers Need a New Operating System?

Do Healthcare Marketers Need a New Operating System? A dive into an industry-shaping...

solli

THOUGHT LEADERSHIP

When Health Starts in a Chat Window

What 617,000 Copilot health conversations tell us about the next shift in pharma media

Richard Springham

THOUGHT LEADERSHIP

The Hot Flash: Why and How Brands Should Join the Menopause Movement

Menopause is no longer a taboo - it’s a movement.

Carly Kuper

Deep Dives & Thought Leadership in Pharma Media

THOUGHT LEADERSHIP

Michele Sirkin – solli sessions Season 3

Michele Sirkin, Head of HCP Communications Design at Initiative, on human-centered media,...

solli

THOUGHT LEADERSHIP

Dr. David C. Rhew – solli sessions Season 3

Dr. David C. Rhew, Global Chief Medical Officer at Microsoft, on how AI can augment...

solli

THOUGHT LEADERSHIP

Matt Holland – solli sessions Season 3

Chief Operating Officer, Healio

solli

THOUGHT LEADERSHIP

Glenniss Richards – solli sessions Season 3

Senior Director of Media Activation at Bayer U.S. Pharma

solli

THOUGHT LEADERSHIP

PARTNER INTERVIEW: epocrates

Beyond the AI Hype: Building Clinical Tools Physicians Can Actually Trust

Healthcare’s Data Challenge Is Connectivity, Not Access

As data environments multiply and privacy requirements tighten, a unified identity...

Media Mastery: Essential deep-dives into critical areas for pharma media professionals

THOUGHT LEADERSHIP

The Case for In-Person Connections in Pharma Media

In-person connections in an AI-shaped world, from HCP engagement to patient trust, loneliness and digital fatigue.

Richard Springham

THOUGHT LEADERSHIP

Cabana Confidential: Pharma Finds Its Voice at POSSIBLE 2026

Healthcare marketing’s real conversations at POSSIBLE 2026.

Jason Lotkowictz

THOUGHT LEADERSHIP

Do Healthcare Marketers Need a New Operating System?

Do Healthcare Marketers Need a New Operating System? A dive into an industry-shaping...

solli

THOUGHT LEADERSHIP

When Health Starts in a Chat Window

What 617,000 Copilot health conversations tell us about the next shift in pharma media

Richard Springham

TRAINING

The Evolution of Search and Emergence of GEO

This course, developed in Partnership with CMI Media Group, explores how AI is...

solli Tutor

TRAINING

Pharma Media Jargon & Acronyms Explained

This course demystifies the jargon, acronyms, and industry-specific language used in...

solli Tutor

TRAINING

What is Rx Media

This course introduces the essentials of prescription (Rx) media and how it differs from...

solli Tutor

TRAINING

HCP Media Strategies: Key Differences Between EMEA and the U.S.

This course explores how HCP media strategies differ between the U.S. and EMEA. From...

solli Tutor

TRAINING

Lifecycle of a Pharma Media Campaign

This course explores how pharma media campaigns are built, executed, and measured in a...

solli Tutor

TRAINING

Pharma Media 101

This course gives you a clear, practical overview of the pharma media ecosystem and why...

solli Tutor

THOUGHT LEADERSHIP

Growing confidence in Point‑of‑Care: why better data is the next leap forward

POC and OOH face a defining moment as industry leaders call for stronger measurement, transparency, and data to unlock future growth

Drew Weicker

THOUGHT LEADERSHIP

Why Healthcare Personalization Has Stalled

Healthcare personalization has stalled because clinical data isn’t connected to...

Colleen Dawe

THOUGHT LEADERSHIP

Pharma Is Still Spending Billions on Keywords, Not Prescribers

Why keyword-based targeting has become the industry default, the hidden inefficiencies it...

Josh Alvernia

THOUGHT LEADERSHIP

Inside the new clinical AI search reality: HCP use is outpacing pharma strategy

New research from Varn Health x Beacon reveals that more than half of HCPs already use AI...

Stephanie Mackay-Stokes

EVENTS

On Demand

EVENTS

Innovation in 2026 – a solli Roundtable

March 24, 2026 | Manhattan, NYC

Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.

solli

WATCH NOW

On Demand

EVENTS

solli x Doceree – Do Healthcare Marketers Need a New Operating System?

March 20, 2026 | Manhattan, NYC

Bringing together leaders from seven of the industry’s leading healthcare agencies to explore the challenges reshaping pharma marketing, from fragmented systems to AI, and what needs to change next.

Clare Springham

WATCH NOW

On Demand

EVENTS

CONTENT – solli Summit 2026

Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.

Clare Springham

EXPLORE NOW