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Media Mastery: Essential deep-dives into critical areas for pharma media professionals

Implicit vs Explicit Search: Reviewing The History & Strategic Best Practices
As AI reshapes search, implicit contextual search is emerging as a powerful yet overlooked tool for marketers.
Chris Matuszewski
Beyond Healthcare Consumers: Pharma DTC TV and the Halo Effect to HCPs
Pharma brands spend billions on TV advertising to reach patients - but how much of that...
Daniel Lynch
Matt Holland – solli sessions Season 3
Chief Operating Officer, Healio
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Implicit vs Explicit Search: Reviewing The History & Strategic Best Practices
As AI reshapes search, implicit contextual search is emerging as a powerful yet overlooked tool for marketers.
Chris Matuszewski
The Disparity Disconnect: What Pharma Media Can Learn from IHI’s Framework
How a new approach to evaluating health disparities could reshape the way pharma...
Richard Springham
Beyond Healthcare Consumers: Pharma DTC TV and the Halo Effect to HCPs
Pharma brands spend billions on TV advertising to reach patients - but how much of that...
Daniel Lynch
WEBINAR #3: Beyond the Script Webinar Series
Uniting HCP and DTC Engagement: How Better Alignment Drives Better Outcomes
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Glenniss Richards – solli sessions Season 3
Senior Director of Media Activation at Bayer U.S. Pharma
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WEBINAR #3: Beyond the Script Webinar Series
Uniting HCP and DTC Engagement: How Better Alignment Drives Better Outcomes
solli
WEBINAR #2: Beyond the Script Webinar Series
Rethinking the Measurement Lag: Feasible Alternatives to Claims Data
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WEBINAR #1: Beyond the Script Webinar Series
What Physicians Know, What They’re Looking For, and How This Affects Brand Success
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WEBINAR 6: Next POC Media – a solli x Doceree Webinar Series
Tomorrow’s Vision Today: Point-of-Care Media Trends for 2026 and Beyond
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Re-imagining Medical Affairs x Programmatic Media: From Parallel Tracks to a Shared, Trusted Journey
Part 2 - Insights from the solli × Doceree Global Programmatic Roundtable, Zurich
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Re-imagining Medical Affairs x Programmatic Media: From Parallel Tracks to a Shared, Trusted Journey
PART 1 - Insights from the solli × Doceree Global Programmatic Roundtable, Zurich
solli
AAA in Pharma Media: The Real Scores That Matter
Access, affordability, and adherence must become the ultimate measures of impact.
Richard Springham
What’s not impossible in Pharma Media?
Inspired by an exclusive interview with Mick Ebeling
Richard Springham
From Reactive to Proactive HCP Engagement
How AI-Enabled Engagements Can Change the Fundamentals of Pharma Media
Kamya Elawadhi
US Pharma Media at the Crossroads
Taking Stock of 2025 While Sitting in the Waiting Room for 2026
Scott Grenz
The Prompt Report: What Pharma Media Needs to Know
From Research to Reality: Harnessing the Science of Prompting in Pharma Media
Richard Springham
Obesity Treatment Challenges and Opportunities: A Data-Driven Approach for Pharma
M3 MI’s therapeutic area report, Marketing & Media Intelligence for the Obesity Market
Daniel Lynch
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