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Media Mastery: Essential deep-dives into critical areas for pharma media professionals

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The Case for In-Person Connections in Pharma Media
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The Case for In-Person Connections in Pharma Media
In-person connections in an AI-shaped world, from HCP engagement to patient trust, loneliness and digital fatigue.
Richard Springham
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Cabana Confidential: Pharma Finds Its Voice at POSSIBLE 2026
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Cabana Confidential: Pharma Finds Its Voice at POSSIBLE 2026
Healthcare marketing’s real conversations at POSSIBLE 2026.
Jason Lotkowictz
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Do Healthcare Marketers Need a New Operating System?
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Do Healthcare Marketers Need a New Operating System?
Do Healthcare Marketers Need a New Operating System? A dive into an industry-shaping...
solli
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When Health Starts in a Chat Window
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When Health Starts in a Chat Window
What 617,000 Copilot health conversations tell us about the next shift in pharma media
Richard Springham
TRAINING
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PREMIUM CONTENT ✦ PREMIUM CONTENT ✦
Pharma Media Jargon & Acronyms Explained
TRAINING
Pharma Media Jargon & Acronyms Explained
This course demystifies the jargon, acronyms, and industry-specific language used in...
solli Tutor
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PREMIUM CONTENT ✦ PREMIUM CONTENT ✦
What is Rx Media
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What is Rx Media
This course introduces the essentials of prescription (Rx) media and how it differs from...
solli Tutor
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HCP Media Strategies: Key Differences Between EMEA and the U.S.
TRAINING
HCP Media Strategies: Key Differences Between EMEA and the U.S.
This course explores how HCP media strategies differ between the U.S. and EMEA. From...
solli Tutor
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Lifecycle of a Pharma Media Campaign
TRAINING
Lifecycle of a Pharma Media Campaign
This course explores how pharma media campaigns are built, executed, and measured in a...
solli Tutor
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Pharma Media 101
TRAINING
Pharma Media 101
This course gives you a clear, practical overview of the pharma media ecosystem and why...
solli Tutor
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PREMIUM CONTENT ✦ PREMIUM CONTENT ✦
Measuring Success in Rx Campaigns: EMEA
TRAINING
Measuring Success in Rx Campaigns: EMEA
This course teaches pharma marketers how to measure campaign performance across EMEA’s...
solli Tutor
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Growing confidence in Point‑of‑Care: why better data is the next leap forward
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Growing confidence in Point‑of‑Care: why better data is the next leap forward
POC and OOH face a defining moment as industry leaders call for stronger measurement, transparency, and data to unlock future growth
Drew Weicker
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Why Healthcare Personalization Has Stalled
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Why Healthcare Personalization Has Stalled
Healthcare personalization has stalled because clinical data isn’t connected to...
Colleen Dawe
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Pharma Is Still Spending Billions on Keywords, Not Prescribers
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Pharma Is Still Spending Billions on Keywords, Not Prescribers
Why keyword-based targeting has become the industry default, the hidden inefficiencies it...
Josh Alvernia
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Inside the new clinical AI search reality: HCP use is outpacing pharma strategy
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Inside the new clinical AI search reality: HCP use is outpacing pharma strategy
New research from Varn Health x Beacon reveals that more than half of HCPs already use AI...
Stephanie Mackay-Stokes
EVENTS
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Innovation in 2026 – a solli Roundtable
On Demand
EVENTS
Innovation in 2026 – a solli Roundtable
March 24, 2026 | Manhattan, NYC
Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.
solli
WATCH NOW
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solli x Doceree – Do Healthcare Marketers Need a New Operating System?
On Demand
EVENTS
solli x Doceree – Do Healthcare Marketers Need a New Operating System?
March 20, 2026 | Manhattan, NYC
Bringing together leaders from seven of the industry’s leading healthcare agencies to explore the challenges reshaping pharma marketing, from fragmented systems to AI, and what needs to change next.
Clare Springham
WATCH NOW
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CONTENT – solli Summit 2026
On Demand
EVENTS
CONTENT – solli Summit 2026
Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.
Clare Springham
EXPLORE NOW
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AGENDA – solli summit 2026
On Demand
EVENTS
AGENDA – solli summit 2026
March 25, 2026 Manhattan, NYC
solli Summit 2026 brought together 300 of the brightest minds in pharma media to collaborate, celebrate, and elevate the future of the industry.
Dan Coe
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Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD
On Demand
EVENTS
Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD
Data-Driven Strategies to Engage Professionals & Patients
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Preparing for 2026 – a solli Roundtable
On Demand
EVENTS
Preparing for 2026 – a solli Roundtable
October 9, 2025 | Manhattan, NYC
Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.
Clare Springham
WATCH NOW
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Stop Focusing on the Twenty Percent
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Stop Focusing on the Twenty Percent
The overlooked power of in-store experiences in a digital age
Jacob Harrison
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The Next Era of Emotional Intelligence in Pharma Media
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The Next Era of Emotional Intelligence in Pharma Media
Where Technology Scales Emotion and Meaning Drives Performance
Richard Springham
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Pharma Marketing Hits Its AI Inflection Point in 2026
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Pharma Marketing Hits Its AI Inflection Point in 2026
11 industry leaders on what's real, what's hype, and what's next
Jason Lotkowictz
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The End of Inference
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The End of Inference
Why Precision Marketing Is Moving to Evidence Based Audience Strategies
Jeremy Mittler
NEWS
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DeepIntent Doubles Down on Point-of-Care Media Partnerships
NEWS
DeepIntent Doubles Down on Point-of-Care Media Partnerships
DeepIntent has expanded its point-of-care media ecosystem through new partnerships with epocrates and Lane4.io
solli
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‘Here For It All’: Victoria Takala Solves for Strategy, Mentorship and Change
NEWS
‘Here For It All’: Victoria Takala Solves for Strategy, Mentorship and Change
A fortuitous encounter paved the way for Takala’s arrival in pharma media. Now, as one...
Larry Dobrow
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Swoop acquires Nimble
NEWS
Swoop acquires Nimble
Seeking to introduce real-time prescription fulfilment and pharmacy connectivity to the...
solli
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DeepIntent to Integrate OptimizeRx’s Inventory
NEWS
DeepIntent to Integrate OptimizeRx’s Inventory
DeepIntent becomes the first DSP partner for OptimizeRx’s authenticated EHR network.
solli
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Consumers Drive Holistic Wellness Focus in Pharma Media Planning
NEWS
Consumers Drive Holistic Wellness Focus in Pharma Media Planning
VML’s Future 100: 2026 report signals growing consumer demand for integrated mental,...
solli
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Publicis acquires LiveRamp in $2.2bn deal to boost data and AI
NEWS
Publicis acquires LiveRamp in $2.2bn deal to boost data and AI
Publicis’s purchase of LiveRamp points to rising urgency in AI-driven identity, data analytics, and audience precision for pharma marketing and healthcare...
solli
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Implicit vs Explicit Search: Reviewing The History & Strategic Best Practices
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Implicit vs Explicit Search: Reviewing The History & Strategic Best Practices
As AI reshapes search, implicit contextual search is emerging as a powerful yet overlooked tool for marketers.
Chris Matuszewski
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Beyond Healthcare Consumers: Pharma DTC TV and the Halo Effect to HCPs
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Beyond Healthcare Consumers: Pharma DTC TV and the Halo Effect to HCPs
Pharma brands spend billions on TV advertising to reach patients - but how much of that...
Daniel Lynch
Most Popular Content
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Content Release: solli Summit 2026
NEWS
Content Release: solli Summit 2026
Dive into key takeouts from this industry-shaping event
solli
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Pharma Media 101
TRAINING
Pharma Media 101
This course gives you a clear, practical overview of the pharma media ecosystem and why...
solli Tutor
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When Health Starts in a Chat Window
THOUGHT LEADERSHIP
When Health Starts in a Chat Window
What 617,000 Copilot health conversations tell us about the next shift in pharma media
Richard Springham
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The 2026 Pharma Marketing Pulse Report
NEWS
The 2026 Pharma Marketing Pulse Report
Navigating the Intersection of Trends, Technology, and Trust
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