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Media Mastery: Essential deep-dives into critical areas for pharma media professionals

Anthropic’s AI workplace: 4 signals for pharma media
How Anthropic's workplace AI research could reshape pharma media roles, productivity, human expertise and agency business models.
Richard Springham
Should Pharma Media Narrow the HCP-DTC Coordination Gap?
Media agency and pharma leaders weigh in.
Andrea Park
The Pharmacist is Pharma Marketing’s Forgotten HCP Stakeholder
Pharmacist targeting isn't a footnote to the marketing plan, but a second decision point...
Kamya Elawadhi
Holding Pharma Tech to the Highest Possible Standards
Written by Natalie Mancuso, this piece explores how pharma can embrace AI and precision...
Natalie Mancuso
Think Global, Act Local: Mastering Pharma Media Strategy Across Markets
This course, developed in partnership with CMI Media Group, explores how global pharma...
solli Tutor
Using AI-Powered Real-Time Physician Feedback to Optimize Brand Impact
This course, developed in partnership with Sermo, explores how AI-powered, real-time...
solli Tutor
Point of Care Advertising in the EHR Workflow
This course, developed in partnership with OptimizeRx, explores how pharmaceutical...
solli Tutor
Operationalizing Campaign Measurement Beyond Vanity Metrics
This course, developed in partnership with PurpleLab, helps healthcare marketers...
solli Tutor
Precision Rare Disease Marketing: Identifying Patients Earlier and Driving Outcomes
This course, developed in partnership with DeepIntent, explores how precision marketing...
solli Tutor
The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
solli Tutor
Harnessing the AI Mandate in Pharma Marketing
Three considerations that determine whether an AI mandate becomes an advantage or a distraction.
Benjamin Versh
The Healthcare Media Planners Workbook
Introducing A New Framework for Smarter Media Planning
solli
Access Is the Product: How AI Agents Are Changing Pharma Data Infrastructure
PurpleLab’s Colin Jacobsen explores how agentic AI is making complex pharma data more...
Colin Jacobsen
The Pharma Media Measurement Manifesto
Introducing the “SOLLI” framework for pharma media measurement.
Andrea Park
Innovation in 2027 – What’s Actually Scaling?
Upcoming
Innovation in 2027 – What’s Actually Scaling?
12pm - 4pm | January 27, 2027 | Manhattan, NYC
Which innovations are delivering consistently, earning investment and ready for wider adoption?
Rachel Dyke
Data, Measurement & ROI: Proving Impact in a Privacy-First World
Upcoming
Data, Measurement & ROI: Proving Impact in a Privacy-First World
12pm - 4pm | March 22, 2027 | Manhattan, NYC
Incremental impact, business outcomes and the evidence needed to defend media investment.
Richard Springham
TV & Connected TV in Pharma: Brand Building, Targeting & Measurement
Upcoming
TV & Connected TV in Pharma: Brand Building, Targeting & Measurement
12pm - 4pm | April 7, 2027 | Manhattan, NYC
The right linear/CTV mix, responsible targeting and measurable contribution to brand growth.
Rachel Dyke
2028 Budget Planning: Investment Priorities & Trade-offs
Upcoming
2028 Budget Planning: Investment Priorities & Trade-offs
12pm - 4pm | May 5, 2027 | Manhattan, NYC
Where to increase or reduce spending, how much to reserve for experimentation and how to secure approval.
Rachel Dyke
Operationalising AI in Pharma Media: Governance, Skills & Measurable Results
Upcoming
Operationalising AI in Pharma Media: Governance, Skills & Measurable Results
12pm - 4pm | July 14, 2027 | Manhattan, NYC
Fresh implementation examples: workflows, oversight, team capabilities and demonstrable results.
Rachel Dyke
Omnichannel Orchestration: Connecting DTC & HCP Media
Upcoming
Omnichannel Orchestration: Connecting DTC & HCP Media
12pm - 4pm | July 28, 2027 | Manhattan, NYC
Connecting patient and professional campaigns through coordinated planning, messaging and measurement.
Rachel Dyke
The Case for Measuring Actual Human Impact in Pharma Media
Moving beyond clicks and audience quality to track trust, engagement and other...
Andrea Park
Can Pharma Media Build a Common Measurement Language?
Pharma media agency and tech leaders weigh in.
Andrea Park
‘They’re Trusting Us With a Lot More’: Inside the Rise of the Pharma Media Agency
Media agencies are staring down personnel, tech and cost challenges. Yet their seat at...
Larry Dobrow
The Push for ‘True Partnership’ Between Media Agencies and Pharma Clients
The agency-pharma relationship is a two-way street.
Andrea Park
AI Is Shifting Pharma Media’s Focus to the ‘Point of Answer’: Real Chemistry Report
Patients and HCPs are increasingly turning to AI tools for answers, not just information.
solli
Google Begins Testing Drug Ads in AI Search Tools
The testing is currently confined to the U.S. and to certain ad types.
solli
Seen. Heard. Human: Conversations from Agility 2026
At Agility 2026 in Philadelphia, solli sat down with leaders from CMI Media Group and...
solli
DeepIntent Digs Into Tunnl’s Opinion Research-Based Audiences
Drawing on opinion research could potentially enable pharma marketers to better...
solli
Real Chemistry Tunes Up AI-Powered Omnichannel Orchestration With MaestroHCP Launch
The platform is meant to support HCP-level journey design, closed-loop measurement and...
solli
Inizio Evoke Names New Media Leader
Jake Vander Linden joins the agency after stops at Real Chemistry, Moon Rabbit and more.
solli
The Real Cost of Asking for ‘More with Less’ 
The push for efficiency is reshaping margins, talent and the client-agency bargain.  
Richard Springham
What Does a Pharma Media Agency Look Like in an Agentic AI World?
Don’t worry: There’s still plenty of room for humans in the loop.
Andrea Park
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