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Media Mastery: Essential deep-dives into critical areas for pharma media professionals

‘They’re Trusting Us With a Lot More’: Inside the Rise of the Pharma Media Agency
Media agencies are staring down personnel, tech and cost challenges. Yet their seat at...
Larry Dobrow
The Push for ‘True Partnership’ Between Media Agencies and Pharma Clients
The agency-pharma relationship is a two-way street.
Andrea Park
The Real Cost of Asking for ‘More with Less’ 
The push for efficiency is reshaping margins, talent and the client-agency bargain.  
Richard Springham
What Does a Pharma Media Agency Look Like in an Agentic AI World?
Don’t worry: There’s still plenty of room for humans in the loop.
Andrea Park
Point of Care Advertising in the EHR Workflow
This course, developed in partnership with OptimizeRx, explores how pharmaceutical...
solli Tutor
Operationalizing Campaign Measurement Beyond Vanity Metrics
This course, developed in partnership with PurpleLab, helps healthcare marketers...
solli Tutor
Precision Rare Disease Marketing: Identifying Patients Earlier and Driving Outcomes
This course, developed in partnership with DeepIntent, explores how precision marketing...
solli Tutor
The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
solli Tutor
PREMIUM CONTENT ✦ PREMIUM CONTENT ✦
Pharma Media Jargon & Acronyms Explained
This course demystifies the jargon, acronyms, and industry-specific language used in...
solli Tutor
PREMIUM CONTENT ✦ PREMIUM CONTENT ✦
What is Rx Media
This course introduces the essentials of prescription (Rx) media and how it differs from...
solli Tutor
What Claude Science Means for Pharma Media 
When AI moves from chatbot to industry workbench, the moats shift. 
Richard Springham
Health and Pharma Brands Go for Consumer Engagement Goal With World Cup Campaigns
Pharma spots have so far made up nearly 5% of all World Cup ad airings.
Andrea Park
The Case for In-Person Connections in Pharma Media
In-person connections in an AI-shaped world, from HCP engagement to patient trust, loneliness and digital fatigue.
Richard Springham
Cabana Confidential: Pharma Finds Its Voice at POSSIBLE 2026
Healthcare marketing’s real conversations at POSSIBLE 2026.
Jason Lotkowictz
Innovation in 2026 – a solli Roundtable
On Demand
Innovation in 2026 – a solli Roundtable
March 24, 2026 | Manhattan, NYC
Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.
solli
solli x Doceree – Do Healthcare Marketers Need a New Operating System?
On Demand
solli x Doceree – Do Healthcare Marketers Need a New Operating System?
March 20, 2026 | Manhattan, NYC
Bringing together leaders from seven of the industry’s leading healthcare agencies to explore the challenges reshaping pharma marketing, from fragmented systems to AI, and what needs to change next.
Clare Springham
CONTENT – solli Summit 2026
On Demand
CONTENT – solli Summit 2026
Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.
Clare Springham
AGENDA – solli summit 2026
On Demand
AGENDA – solli summit 2026
March 25, 2026 Manhattan, NYC
solli Summit 2026 brought together 300 of the brightest minds in pharma media to collaborate, celebrate, and elevate the future of the industry.
Dan Coe
Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD
On Demand
Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD
Data-Driven Strategies to Engage Professionals & Patients
solli
Preparing for 2026 – a solli Roundtable
On Demand
Preparing for 2026 – a solli Roundtable
October 9, 2025 | Manhattan, NYC
Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.
Clare Springham
Do Healthcare Marketers Need a New Operating System?
Do Healthcare Marketers Need a New Operating System? A dive into an industry-shaping...
solli
When Health Starts in a Chat Window
What 617,000 Copilot health conversations tell us about the next shift in pharma media
Richard Springham
Growing confidence in Point‑of‑Care: why better data is the next leap forward
POC and OOH face a defining moment as industry leaders call for stronger measurement, transparency, and data to unlock future growth
Drew Weicker
Why Healthcare Personalization Has Stalled
Healthcare personalization has stalled because clinical data isn’t connected to...
Colleen Dawe
Snapchat Rolls Out New Format for Pharma Ads
Pharma marketers can now attach multiple calls to action to a branded ad.
solli
Pulse Health Unveils Precision HCP Digital Ad Platform
Pulse Media is aimed at integrating media activation into the company’s existing...
solli
Nielsen Pays $2.15B for DoubleVerify to Bolster Media Intelligence Offering
The deal underscores the importance of verifying media quality, efficacy and outcomes in...
solli
IAB Introduces Framework for Measuring Brands’ AI Visibility
The trade group has developed the ‘4 Ps of AI visibility.’
solli
What the EU’s New AI Regulations Mean for Pharma Media
The transparency guidelines, now in effect, represent a major opportunity to build trust.
solli
HealthNext 2026: PulsePoint Debuts Agentic AI Platform
The launch capped off a day filled with discussions about AI in health and pharma media.
Andrea Park
Pharma Is Still Spending Billions on Keywords, Not Prescribers
Why keyword-based targeting has become the industry default, the hidden inefficiencies it...
Josh Alvernia
Inside the new clinical AI search reality: HCP use is outpacing pharma strategy
New research from Varn Health x Beacon reveals that more than half of HCPs already use AI...
Stephanie Mackay-Stokes
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