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Latest News from Around the Pharma Media World

G-Med Introduces Targeted Direct Messaging for Physicians
Offering a new way to engage with physicians in the international market
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THE STORY OF SOLLI’S MISSION
A look at why solli came to life and it's mission for the future
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Mediaplus Group & Wefra Life acquire stake in CMS
The trio now set their sights on unified global expansion
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FDA Seeks Input on Biosimilar Promotion Guidance
Draft guidance open for public comment to refine promotional practices for biosimilar products
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Acxiom and Deep Intent Announce Strategic Partnership
New integration designed to push precision and equity within clients’ work
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Scope3 Exposes Ad Placement Inefficiencies
The report calls for standardized, sustainable digital advertising practices.
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PulsePoint Enhances Social Capabilities for HCP Omnichannel Engagement
PulsePoint recently announced a significant update to its HCP Omnichannel Suite, introducing enhanced social media capabilities. This development marks a...
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Pulsepoint’s “Enhancing HCP Marketing Intelligence”
Solli takes a quick look at Pulsepoint’s "Enhancing HCP Marketing Intelligence" report
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The Case for Measuring Actual Human Impact in Pharma Media
Moving beyond clicks and audience quality to track trust, engagement and other...
Andrea Park
Vivek Gaur – solli Sessions season 4
Vivek Gaur, Director, Marketing Analytics & GenAI Initiatives at BeOneMedicines
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PARTNER INTERVIEW: IQVIA Digital
Measurement Everywhere: Why Continuous Measurement Is Becoming the Foundation of Modern...
Sponsored by IQVIA Digital
Can Pharma Media Build a Common Measurement Language?
Pharma media agency and tech leaders weigh in.
Andrea Park
Lois-An Gregory – solli Sessions Season 4
Join Lois-An Gregory, Principal Strategy & Insights Lead, Google, on solli Sessions...
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‘They’re Trusting Us With a Lot More’: Inside the Rise of the Pharma Media Agency
Media agencies are staring down personnel, tech and cost challenges. Yet their seat at...
Larry Dobrow
An introduction to the American Privacy Rights Act (APRA)
Disclaimer: Solli provides this summary as an informational service only. We are not interpreting regulatory intentions nor providing guidance or advice. We...
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CMI Media Group launches three new offerings
CMI Media Group announced the launch of its new Social and content enterprise,...
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Google releases ‘AI Sprinter’ report
Capturing the economic opportunity of AI in emerging markets
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Thieme and XUND Forge AI Healthcare Collaboration
Thieme, a renowned provider of specialist medical information, has announced a strategic partnership with XUND, a Viennese health tech scale-up, to enhance...
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WHO Introduces ‘S.A.R.A.H.’, An AI-Driven Approach to Health Education
solli introduces this tool & briefly explores its implications
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MAGNA releases March 2024 US Advertising Forecast
MAGNA’s March 2024 US Advertising Forecast presents an optimistic outlook for the US advertising market, projecting a robust growth of +9% this year,...
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