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Latest News from Around the Pharma Media World

5 Predictions for Pharma’s Commercial Landscape in 2030: Insights from Deloitte’s...
solli’s take on how Deloitte’s 2030 predictions could impact pharma’s media...
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A Snapshot of Patient Confidence in Healthcare: Insights from the 2024 Patient Confidence Index
solli’s take on the 2024 PatientPoint report, unpacking patient trust, healthcare...
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Beyond the Prescription: How Pharma Ads Impact
solli’s take on MAGNA and DeepIntent's latest report on the far-reaching effects of...
solli
TikTok Partners with WHO to Combat Mental Health Stigma and Misinformation
TikTok contributes a combination of cash and ad credits to this partnership
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Microsoft Expands AI Capabilities with Bing Generative Search and Copilot Daily
AI tools focused on enhanced search features and compensation to publishers for content...
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AI and Privacy Take Center Stage: Insights from the 2024 Mediaocean H2 Pharma and Healthcare Market...
solli’s take on the evolving trends in pharma media, from AI advancements to privacy concerns
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Google Ads: AI Innovation Day 2024 – solli’s Take for Pharma Media
Highlighting Google Ads' recent announcements and their potential impact on pharma media
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Paid media, the new ABPI Code & QR codes – how are you affected?
Navigating the ABPI Code changes: QR codes and paid media
Dr Rina Newton
Holding Pharma Tech to the Highest Possible Standards
Written by Natalie Mancuso, this piece explores how pharma can embrace AI and precision...
Natalie Mancuso
solli Sessions Live: Conversations from Fierce Pharma Week 2026
solli goes live from Philadelphia, bringing together pharma and healthcare leaders to...
solli
How AI Is Rewriting the Rules of Precision Pharma Media
By Lea Wester, Managing Director, Addressable Health
Sponsored by Addressable Health
PARTNER INTERVIEW: Healio
Why Medical Affairs Matters More Than Ever: Building Trusted Scientific Engagement Across...
Sponsored by Healio
Harnessing the AI Mandate in Pharma Marketing
Three considerations that determine whether an AI mandate becomes an advantage or a distraction.
Benjamin Versh
Lauren Guity – solli Sessions Season 4
Lauren Guity, Industry Lead, Microsoft, joins solli Sessions season 4
solli
MAGNA Raises 2024 U.S. Ad Spend Forecast
Highlights Growth in Pharma and Health Sectors
solli
Relevate Health Acquires Pharma and Life Sciences Unit from Level Ex
Expanding its Gaming-Based Physician Engagement
solli
AMC Networks and PulsePoint Partner
AMC Networks has announced a partnership with PulsePoint to bring programmatic buying to...
solli
ixlayer Launches Direct-to-Patient Platform ‘ixEngage’
Healthcare technology company ixlayer has introduced a new platform called ‘ixEngage,’ designed to streamline pharma companies’ ability to connect with...
solli
DeepIntent and Everyday Health Group Announce Partnership
DeepIntent and Everyday Health Group (EHG) have entered into a strategic partnership...
solli
Health Union Acquires Adfire Health
Health Union has announced the acquisition of Adfire Health, a company specializing in...
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