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Latest News from Around the Pharma Media World

DeepIntent and Everyday Health Group Announce Partnership
DeepIntent and Everyday Health Group (EHG) have entered into a strategic partnership...
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Health Union Acquires Adfire Health
Health Union has announced the acquisition of Adfire Health, a company specializing in...
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Throtle Introduces Healthcare Identity Platform ‘Ignition’
Throtle, a healthcare identity services provider, has announced the launch of its new...
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Doceree Achieves HIPAA Certification
Doceree, a leader in healthcare programmatic advertising, recently announced its...
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Health Union Launches ILLUMINÉ
Health Union has introduced the ILLUMINÉ data engine, a new tool designed to improve...
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IPG Launches Mediabrands Health
Interpublic Group (IPG) has announced the launch of Mediabrands Health, a new Center of Excellence (COE) within its Mediabrands division. This initiative aims...
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Formedics Acquires AMC Media Group
Formedics, a leading healthcare professional (HCP) community and engagement platform, has...
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Perplexity Ventures into Advertising
What is the new model, and what opportunities does this open for Pharma media?
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The Healthcare Media Planners Workbook
Introducing A New Framework for Smarter Media Planning
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PARTNER INTERVIEW: Veeva Crossix
Activating Audiences Across Every Channel: The Future of Omnichannel Healthcare Marketing
Sponsored by Veeva Crossix
Access Is the Product: How AI Agents Are Changing Pharma Data Infrastructure
PurpleLab’s Colin Jacobsen explores how agentic AI is making complex pharma data more...
Colin Jacobsen
What the agentic era will demand of healthcare marketing platforms
Nearly every healthcare marketing team is running some version of the same experiment...
Sponsored by DeepIntent
David Grandison Jr.
David Grandison Jr. Instructional Technologist / AI Training Strategist (Former Director...
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OpenAI Brings ChatGPT Into Epic EHR Workflows
What happens to media strategy when ChatGPT becomes how clinicians navigate the point of...
Richard Springham
The $1trn year: WARC’s latest Global Ad Spend Outlook
As the global advertising landscape undergoes rapid consolidation, the pharma media sector is poised for significant changes. A recent WARC report, Global Ad...
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Adelaide Acquires Rita
Adelaide, a leader in attention-based media quality measurement, has acquired Rita, a privacy-friendly marketing insights company, in an all-stock transaction....
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Elevating Campaigns with ‘Promise to the Customer’ Strategy
LinkedIn's B2B Institute & WARC Partner to Dive Deeply into PTTC Campaigns
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Healthcasts Introduces Update to Clinician Collaboration and Research Tool
ConsensusMD Harnesses AI in Latest Update
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Gaming Industry’s Financial Milestone: A $200BN Opportunity
Exploring the Untapped Potential for Pharma in a Booming Gaming Market
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LinkedIn Invites Brands to Sponsor User-Generated Newsletters
LinkedIn is extending the opportunity for brands to sponsor user-generated newsletters,...
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