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ALL THE LATEST NEWS FROM THE US PHARMACEUTICAL MEDIA INDUSTRY

PulsePoint Enhances Social Capabilities for HCP Omnichannel Engagement
PulsePoint recently announced a significant update to its HCP Omnichannel Suite, introducing enhanced social media capabilities. This development marks a...
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Pulsepoint’s “Enhancing HCP Marketing Intelligence”
Solli takes a quick look at Pulsepoint’s "Enhancing HCP Marketing Intelligence" report
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When Health Starts in a Chat Window
What 617,000 Copilot health conversations tell us about the next shift in pharma media
Richard Springham
PARTNER INTERVIEW: CMI Media Group
How AI is reshaping healthcare media, from content to outcomes
Sponsored by CMI Media Group
Growing confidence in Point‑of‑Care: why better data is the next leap forward
POC and OOH face a defining moment as industry leaders call for stronger measurement, transparency, and data to unlock future growth
Drew Weicker
Anticipating HCP Prescribing Behavior Pre-Diagnosis
PulsePoint’s Approach to Rare Disease Omnichannel Marketing Efficiency
Sponsored by PulsePoint
Heartbeats vs. Heatmaps: Why the Future of Pharma Media is Human
Health Union highlighted the growing importance of human connection in pharma media at...
Sponsored by Health Union
PARTNER INTERVIEW: PurpleLab
A look at how data is reframing TV’s role in a streaming-first era for pharma.
Sponsored by PurpleLab
An introduction to the American Privacy Rights Act (APRA)
Disclaimer: Solli provides this summary as an informational service only. We are not interpreting regulatory intentions nor providing guidance or advice. We...
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CMI Media Group launches three new offerings
CMI Media Group announced the launch of its new Social and content enterprise,...
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WHO Introduces ‘S.A.R.A.H.’, An AI-Driven Approach to Health Education
solli introduces this tool & briefly explores its implications
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MAGNA releases March 2024 US Advertising Forecast
MAGNA’s March 2024 US Advertising Forecast presents an optimistic outlook for the US advertising market, projecting a robust growth of +9% this year,...
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Stanford Medicine Innovates with AI to Enhance Patient Communications
A recent initiative at Stanford Medicine has demonstrated the power of artificial...
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The Check Up with Google Health 2024 – Unveiling the Future
“The Check Up with Google Health 2024” session recently provided a detailed look at Google’s healthcare initiatives. Below, we summarize the...
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Apple Vision Pro Ushers in New Era for Health App Development
Apple’s recent unveiling of the Vision Pro and its operating system, visionOS, marks a significant milestone in the intersection of technology and...
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Klick Health Unveils AI-Driven Social Media Tool for Pharma
Klick Health has released the Klick Comment Moderator+AI (KCM+AI), which introduces artificial intelligence capabilities to its existing social media comment...
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AHA Report on AI in Cardiology
In a ground-breaking scientific statement from the American Heart Association, the power...
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McKinsey report: Generative AI in Pharma
The report by McKinsey, titled ‘Generative AI in the Pharmaceutical Industry:...
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