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Deep Dives & Thought Leadership in Pharma Media

The ROI Multiplier Hiding in Your Marketing Budget
The one investment pharmaceutical marketers can make that will deliver multiples on ROI
Scott Grenz
Game on! Untapped opportunities in eSports & Women’s Basketball
How can pharma brands harness these two thriving arenas?
Charlene Polite Corley
Rethinking HCP Engagement
Rethinking HCP Engagement: The Strategic Power of Next Best Engagement
Rich Russey
WEBINAR 4: Next POC Media – a solli x Doceree Webinar Series
Webinar 4: Compliance and Confidence - Navigating the Regulatory Landscape of POC...
solli
PulsePoint Boosts Kyowa Kirin Campaign Performance
Dentsu Health Uses PulsePoint’s Clinically Driven Adaptive Optimization™ to Boost HCP...
Sponsored by PulsePoint
What is Generative Engine Optimisation (GEO) and its role in healthcare marketing?
Search is changing. As generative AI tools become more common, traditional SEO is no longer enough
Tom Vaughton
Medscape Unveils New Clinical AI Platform
Aa new medical-grade generative-AI platform delivering evidence-based, specialty-specific...
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‘One Foot in the Unknown’: epocrates Product Guru Michelle Berg Looks Ahead
After honing her product-development chops at Hearst and Shoppable, Berg is helping steer...
Larry Dobrow
Impiricus tops Deloitte North America Technology Fast 500
AI-powered HCP engagement company tops North America’s Fast 500
solli
Rethinking the POC Marketing Mix
Traditional Marketing Mix Models May Undervalue Point-of-Care Impact by 4x
solli
Impiricus Introduces ‘Ascend’
An AI Platform Aimed at Streamlining Physician–Pharma Communication
solli
‘Quarterback of the Sales Lifecycle’: Andrew Weintraub and the Case for Client Success 
After building the client success function at Mesmerize, Weintraub has turned his...
Larry Dobrow
Don’t Get AI-Washed
5 Questions to Make AI Work For You
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The Evolving Role of AI Assistants in Healthcare and Pharma Media
AI assistants are reshaping healthcare by supporting clinical decisions and opening new...
Anthony S. Manson
PREMIUM CONTENT ✦ PREMIUM CONTENT ✦
Pharma’s guide to media agency models
Getting the right partner is important, but implementing the best commercial model for that partnership is even more so!
Richard Springham
PARTNER INTERVIEW: InStep Health
Dan Wilmer discusses the launch of EHR Copay Support™ to boost medication adherence
Sponsored by InStep Health
Innovations in Content Delivery
Meeting Patients and Providers Where They Are
Joey Cohen
Authentic Influence, Real Impact
How Health Union Selects the Right Patient Voices
Sponsored by Health Union
Patients Increasingly Value Healthcare Television Ads
Amid Regulatory Headwinds This Trend Continues to Grow
Daniel Lynch
Going Beyond Copay Cards with EHR-Integrated Copay Support
Closing the gap between copay programs and true affordability
Sponsored by InStep Health
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