Thought Leadership
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Deep Dives & Thought Leadership in Pharma Media

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Growing confidence in Point‑of‑Care: why better data is the next leap forward
THOUGHT LEADERSHIP
Growing confidence in Point‑of‑Care: why better data is the next leap forward
POC and OOH face a defining moment as industry leaders call for stronger measurement, transparency, and data to unlock future growth
Drew Weicker
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Anticipating HCP Prescribing Behavior Pre-Diagnosis
THOUGHT LEADERSHIP
Anticipating HCP Prescribing Behavior Pre-Diagnosis
PulsePoint’s Approach to Rare Disease Omnichannel Marketing Efficiency
Sponsored by PulsePoint
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Heartbeats vs. Heatmaps: Why the Future of Pharma Media is Human
THOUGHT LEADERSHIP
Heartbeats vs. Heatmaps: Why the Future of Pharma Media is Human
Health Union highlighted the growing importance of human connection in pharma media at...
Sponsored by Health Union
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PARTNER INTERVIEW: PurpleLab
THOUGHT LEADERSHIP
PARTNER INTERVIEW: PurpleLab
A look at how data is reframing TV’s role in a streaming-first era for pharma.
Sponsored by PurpleLab
TRAINING
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Using AI-Powered Real-Time Physician Feedback to Optimize Brand Impact
TRAINING
Using AI-Powered Real-Time Physician Feedback to Optimize Brand Impact
This course, developed in partnership with Sermo, explores how AI-powered, real-time...
solli Tutor
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Point of Care Advertising in the EHR Workflow
TRAINING
Point of Care Advertising in the EHR Workflow
This course, developed in partnership with OptimizeRx, explores how pharmaceutical...
solli Tutor
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Operationalizing Campaign Measurement Beyond Vanity Metrics
TRAINING
Operationalizing Campaign Measurement Beyond Vanity Metrics
This course, developed in partnership with PurpleLab, helps healthcare marketers...
solli Tutor
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Precision Rare Disease Marketing: Identifying Patients Earlier and Driving Outcomes
TRAINING
Precision Rare Disease Marketing: Identifying Patients Earlier and Driving Outcomes
This course, developed in partnership with DeepIntent, explores how precision marketing...
solli Tutor
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The Evolution of Search and Emergence of GEO
TRAINING
The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
solli Tutor
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PREMIUM CONTENT ✦ PREMIUM CONTENT ✦
Pharma Media Jargon & Acronyms Explained
TRAINING
Pharma Media Jargon & Acronyms Explained
This course demystifies the jargon, acronyms, and industry-specific language used in...
solli Tutor
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Why Healthcare Personalization Has Stalled
THOUGHT LEADERSHIP
Why Healthcare Personalization Has Stalled
Healthcare personalization has stalled because clinical data isn’t connected to...
Colleen Dawe
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Pharma Is Still Spending Billions on Keywords, Not Prescribers
THOUGHT LEADERSHIP
Pharma Is Still Spending Billions on Keywords, Not Prescribers
Why keyword-based targeting has become the industry default, the hidden inefficiencies it...
Josh Alvernia
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PARTNER INTERVIEW: InStep Health
THOUGHT LEADERSHIP
PARTNER INTERVIEW: InStep Health
From Next Best Action to Real Impact in Healthcare Marketing
Sponsored by InStep Health
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The Pace of Prescribing: What Drives Clinicians to Adopt New Treatments
THOUGHT LEADERSHIP
The Pace of Prescribing: What Drives Clinicians to Adopt New Treatments
Physicians are evaluating new therapies – Sermo data reveals what guides their decisions
Sponsored by Sermo
EVENTS
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Innovation in 2026 – a solli Roundtable
On Demand
EVENTS
Innovation in 2026 – a solli Roundtable
March 24, 2026 | Manhattan, NYC
Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.
solli
WATCH NOW
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solli x Doceree – Do Healthcare Marketers Need a New Operating System?
On Demand
EVENTS
solli x Doceree – Do Healthcare Marketers Need a New Operating System?
March 20, 2026 | Manhattan, NYC
Bringing together leaders from seven of the industry’s leading healthcare agencies to explore the challenges reshaping pharma marketing, from fragmented systems to AI, and what needs to change next.
Clare Springham
WATCH NOW
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CONTENT – solli Summit 2026
On Demand
EVENTS
CONTENT – solli Summit 2026
Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.
Clare Springham
EXPLORE NOW
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AGENDA – solli summit 2026
On Demand
EVENTS
AGENDA – solli summit 2026
March 25, 2026 Manhattan, NYC
solli Summit 2026 brought together 300 of the brightest minds in pharma media to collaborate, celebrate, and elevate the future of the industry.
Dan Coe
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Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD
On Demand
EVENTS
Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD
Data-Driven Strategies to Engage Professionals & Patients
solli
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Preparing for 2026 – a solli Roundtable
On Demand
EVENTS
Preparing for 2026 – a solli Roundtable
October 9, 2025 | Manhattan, NYC
Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.
Clare Springham
WATCH NOW
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Navigating Pharmaceutical Marketing to Patients in an Evolving Privacy Landscape
THOUGHT LEADERSHIP
Navigating Pharmaceutical Marketing to Patients in an Evolving Privacy Landscape
Adapting Strategies for Compliance and Effective Patient Outreach Amid Expanding State...
Jane Wojcik
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Healthcare Marketing’s Next Frontier Requires Better Data Infrastructure
THOUGHT LEADERSHIP
Healthcare Marketing’s Next Frontier Requires Better Data Infrastructure
It's time for a smarter foundation
Sponsored by DeepIntent
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The Growth Ceiling of Precision Marketing
THOUGHT LEADERSHIP
The Growth Ceiling of Precision Marketing
How Advanced Practice Professionals Are Redefining Reach, ROI, and Prescriber Influence
Sponsored by epocrates
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Debunking the 5 Biggest Myths About Community-Based Advertising
THOUGHT LEADERSHIP
Debunking the 5 Biggest Myths About Community-Based Advertising
Health Union debunks the five biggest myths holding pharma marketers back, from concerns...
Sponsored by Health Union
NEWS
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InterVid Tees Up Sports Marketing Offering for Pharma Media
NEWS
InterVid Tees Up Sports Marketing Offering for Pharma Media
The new vertical is meant to connect health brands with digital marketing and sponsorship...
solli
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DeepIntent Taps Into Vistar Media’s Digital OOH Inventory
NEWS
DeepIntent Taps Into Vistar Media’s Digital OOH Inventory
The partnership follows a string of others aimed at expanding DeepIntent’s offerings to...
solli
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HCPs’ Pharma Marketing Preferences Don’t Always Align With Actual Behavior: Report
NEWS
HCPs’ Pharma Marketing Preferences Don’t Always Align With Actual Behavior: Report
HealthLink Dimensions and DeepIntent uncovered gaps between what HCPs say they want from...
solli
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Snapchat Rolls Out New Format for Pharma Ads
NEWS
Snapchat Rolls Out New Format for Pharma Ads
Pharma marketers can now attach multiple calls to action to a branded ad.
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Pulse Health Unveils Precision HCP Digital Ad Platform
NEWS
Pulse Health Unveils Precision HCP Digital Ad Platform
Pulse Media is aimed at integrating media activation into the company’s existing...
solli
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Nielsen Pays $2.15B for DoubleVerify to Bolster Media Intelligence Offering
NEWS
Nielsen Pays $2.15B for DoubleVerify to Bolster Media Intelligence Offering
The deal underscores the importance of verifying media quality, efficacy and outcomes in...
solli
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The Hot Flash: Why and How Brands Should Join the Menopause Movement
THOUGHT LEADERSHIP
The Hot Flash: Why and How Brands Should Join the Menopause Movement
Menopause is no longer a taboo - it’s a movement.
Carly Kuper
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Inside the new clinical AI search reality: HCP use is outpacing pharma strategy
THOUGHT LEADERSHIP
Inside the new clinical AI search reality: HCP use is outpacing pharma strategy
New research from Varn Health x Beacon reveals that more than half of HCPs already use AI...
Stephanie Mackay-Stokes
Most Popular Content
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Pharma Media in Cannes 2026
NEWS
Pharma Media in Cannes 2026
Reflections from the leaders shaping the future of healthcare marketing.
solli
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CONTENT – solli Summit 2026
On Demand
EVENTS
CONTENT – solli Summit 2026
Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.
Clare Springham
EXPLORE NOW
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The Evolution of Search and Emergence of GEO
TRAINING
The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
solli Tutor
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‘Here For It All’: Victoria Takala Solves for Strategy, Mentorship and Change
NEWS
‘Here For It All’: Victoria Takala Solves for Strategy, Mentorship and Change
A fortuitous encounter paved the way for Takala’s arrival in pharma media. Now, as one...
Larry Dobrow