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COMPREHENSIVE RESOURCES for the US & Global pharmaceutical media industry

Global Wins, Local Woes
The Hidden Cost of Global Media Agency Wins: Why Local Teams Often Pay the Price
Richard Springham
9th Dec 2024
Combining target list and white-space strategy...
For marketing teams at life science...
Sponsored by Veradigm
6th Dec 2024
The Field of Dreams: How to Maximise Your Content...
Build it and they will come? Not quite...
Richard Rowe
26th Nov 2024
Advertising’s Diversity: Insights from...
Exploring ad strategies, inclusion...
Solli
20th Nov 2024
Damon Basch – solli sessions Season 1
Damon Basch - A dive into pharma media...
Solli
19th Nov 2024
Chris Neuner – solli sessions Season 1
Chris Neuner - Delving into the rapidly...
Solli
12th Nov 2024
The Rise of AI Use by HCPs
Insights from the Impiricus & CMI Media...
Solli
7th Mar 2025
Publicis Acquires Lotame
Publicis Groupe Seeks to Strengthen Data Capabilities with Lotame Acquisition
Solli
6th Mar 2025
Pharma Media and the Imperative of Health Equity
Insights from CMI's Media Vitals 2025...
Solli
3rd Mar 2025
Veradigm Becomes First EHR Media Platform to...
Veradigm, the healthcare data and...
Solli
27th Feb 2025
WARC 2025 Report: The Future of Media
Highlighting media's evolution, AI-driven search, and commerce growth.
Solli
19th Feb 2025
The Evolving Global Media Landscape for...
Insights from the Media Vitals HCP 2025 Global Report by CMI Media Group
Solli
11th Feb 2025
Finding the Human Element Amid the Algorithms
The programmatic buying and selling of...
Larry Dobrow
7th Nov 2024
Jo Halliday – solli sessions Season 1
Jo Halliday - Talking through building...
Solli
5th Nov 2024
Bill Veltre – solli sessions Season 1
Bill Veltre shares pharma media...
Clare Springham
29th Oct 2024
10 Steps to Build Effective Media Strategies in...
A guide through the 10 essential steps for every successful pharmaceutical...
Lloyd Lottner
28th Oct 2024
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