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Inside the Boardroom: Exploring key conversations shaping the pharma media industry

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The Power of Three
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The Power of Three
Achieving Healthcare Communication Alchemy in 2025
Richard Rowe
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What is a Media Ecosystem and why should I care?
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What is a Media Ecosystem and why should I care?
Effectively Interrogating the Pharmaceutical Marketer’s Media Ecosystem
Scott Grenz
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6 Take-Outs from Nielsen’s recent 2025/26 Upfronts report
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6 Take-Outs from Nielsen’s recent 2025/26 Upfronts report
The pharma industry, traditionally reliant on measured, demographic-driven advertising...
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Here, There and Everywhere: The Continuing Proliferation of Points of Care
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Here, There and Everywhere: The Continuing Proliferation of Points of Care
Larry Dobrow dives into the past, present and future of POC media
Larry Dobrow
TRAINING
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Think Global, Act Local: Mastering Pharma Media Strategy Across Markets
TRAINING
Think Global, Act Local: Mastering Pharma Media Strategy Across Markets
This course, developed in partnership with CMI Media Group, explores how global pharma...
solli Tutor
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Using AI-Powered Real-Time Physician Feedback to Optimize Brand Impact
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Using AI-Powered Real-Time Physician Feedback to Optimize Brand Impact
This course, developed in partnership with Sermo, explores how AI-powered, real-time...
solli Tutor
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Point of Care Advertising in the EHR Workflow
TRAINING
Point of Care Advertising in the EHR Workflow
This course, developed in partnership with OptimizeRx, explores how pharmaceutical...
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Operationalizing Campaign Measurement Beyond Vanity Metrics
TRAINING
Operationalizing Campaign Measurement Beyond Vanity Metrics
This course, developed in partnership with PurpleLab, helps healthcare marketers...
solli Tutor
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Precision Rare Disease Marketing: Identifying Patients Earlier and Driving Outcomes
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Precision Rare Disease Marketing: Identifying Patients Earlier and Driving Outcomes
This course, developed in partnership with DeepIntent, explores how precision marketing...
solli Tutor
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The Evolution of Search and Emergence of GEO
TRAINING
The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
solli Tutor
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Misinformation and Marginalization
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Misinformation and Marginalization
What does Meta’s DEI Rollback mean for Pharma Media?
solli
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The Emotional Intelligence Era in Pharma Media
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The Emotional Intelligence Era in Pharma Media
In the evolution of pharma media the first chapters would narrate the story of formats, placements, and visibility. Ads in medical journals, prime-time TV...
Richard Springham
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Healthcare Privacy and Compliance Trends in US Digital and Programmatic Marketing for 2025
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Healthcare Privacy and Compliance Trends in US Digital and Programmatic Marketing for 2025
Where are we today, and where will we go throughout 2025?
Jonathan McLeod
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The Precarious Balance of Flexibility and Planning in Pharma Media
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The Precarious Balance of Flexibility and Planning in Pharma Media
An exploration of how to navigate a dynamic media world in pharma
Richard Springham
EVENTS
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The Effective Use of AI in Pharma Media
On Demand
EVENTS
The Effective Use of AI in Pharma Media
July 29, 2026 | Manhattan, NYC
Watch industry leaders discuss the realities of operationalizing AI within pharma media organizations, from getting internal teams on board to drawing out meaningful audience insights, all while maintaining trust and complying with privacy concerns.
Richard Springham
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Innovation in 2026 – a solli Roundtable
On Demand
EVENTS
Innovation in 2026 – a solli Roundtable
March 24, 2026 | Manhattan, NYC
Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.
solli
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solli x Doceree – Do Healthcare Marketers Need a New Operating System?
On Demand
EVENTS
solli x Doceree – Do Healthcare Marketers Need a New Operating System?
March 20, 2026 | Manhattan, NYC
Bringing together leaders from seven of the industry’s leading healthcare agencies to explore the challenges reshaping pharma marketing, from fragmented systems to AI, and what needs to change next.
Clare Springham
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CONTENT – solli Summit 2026
On Demand
EVENTS
CONTENT – solli Summit 2026
Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.
Clare Springham
EXPLORE NOW
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AGENDA – solli summit 2026
On Demand
EVENTS
AGENDA – solli summit 2026
March 25, 2026 Manhattan, NYC
solli Summit 2026 brought together 300 of the brightest minds in pharma media to collaborate, celebrate, and elevate the future of the industry.
Dan Coe
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Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD
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Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD
Data-Driven Strategies to Engage Professionals & Patients
solli
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Global Wins, Local Woes
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Global Wins, Local Woes
The Hidden Cost of Global Media Agency Wins: Why Local Teams Often Pay the Price
Richard Springham
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The Field of Dreams: How to Maximise Your Content Investments
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The Field of Dreams: How to Maximise Your Content Investments
Build it and they will come? Not quite...
Richard Rowe
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Finding the Human Element Amid the Algorithms
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Finding the Human Element Amid the Algorithms
The programmatic buying and selling of health media is, ultimately, steered by the humans...
Larry Dobrow
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Pharma Media Needs Its Own Brat Summer: Here’s Why and How
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Pharma Media Needs Its Own Brat Summer: Here’s Why and How
Embracing authenticity, speed, and cultural relevance in modern pharma media
Richard Springham
NEWS
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Real Chemistry Tunes Up AI-Powered Omnichannel Orchestration With MaestroHCP Launch
NEWS
Real Chemistry Tunes Up AI-Powered Omnichannel Orchestration With MaestroHCP Launch
The platform is meant to support HCP-level journey design, closed-loop measurement and...
solli
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Inizio Evoke Names New Media Leader
NEWS
Inizio Evoke Names New Media Leader
Jake Vander Linden joins the agency after stops at Real Chemistry, Moon Rabbit and more.
solli
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HCPs Want Pharmas to Do More to Combat Health Misinformation: Report
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HCPs Want Pharmas to Do More to Combat Health Misinformation: Report
Nearly 80% said they’d reduce prescriptions of a company’s meds if they’ve failed...
solli
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Doceree Honors Inaugural ‘AI Health 25’ List
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Doceree Honors Inaugural ‘AI Health 25’ List
The first annual set of honorees was honored at a dinner this week.
solli
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epocrates Adds ScriptSave’s Real-Time Drug Price Info Into Point-of-Care Platform
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epocrates Adds ScriptSave’s Real-Time Drug Price Info Into Point-of-Care Platform
The team-up aims create more transparency for HCPs around their patients’ access to...
solli
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CineHealth Names Winners of Health-Focused Film Festival
NEWS
CineHealth Names Winners of Health-Focused Film Festival
CineHealth Names Winners of Health-Focused Film Festival
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RFP or Targeted Negotiation?
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RFP or Targeted Negotiation?
What is the difference, and why is it important to clarify?
Richard Springham
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From Expert to Leader
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From Expert to Leader
From Master Problem Solver to Inspiring Greatness in Others
Richard Atherton
Most Popular Content
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The Evolution of Search and Emergence of GEO
TRAINING
The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
solli Tutor
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‘They’re Trusting Us With a Lot More’: Inside the Rise of the Pharma Media Agency
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‘They’re Trusting Us With a Lot More’: Inside the Rise of the Pharma Media Agency
Media agencies are staring down personnel, tech and cost challenges. Yet their seat at...
Larry Dobrow
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CONTENT – solli Summit 2026
On Demand
EVENTS
CONTENT – solli Summit 2026
Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.
Clare Springham
EXPLORE NOW
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Can Pharma Media Build a Common Measurement Language?
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Can Pharma Media Build a Common Measurement Language?
Pharma media agency and tech leaders weigh in.
Andrea Park