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Inside the Boardroom: Exploring key conversations shaping the pharma media industry

Can Pharma Media Build a Common Measurement Language?
Pharma media agency and tech leaders weigh in.
Andrea Park
‘They’re Trusting Us With a Lot More’: Inside the Rise of the Pharma Media Agency
Media agencies are staring down personnel, tech and cost challenges. Yet their seat at...
Larry Dobrow
The Push for ‘True Partnership’ Between Media Agencies and Pharma Clients
The agency-pharma relationship is a two-way street.
Andrea Park
The Real Cost of Asking for ‘More with Less’ 
The push for efficiency is reshaping margins, talent and the client-agency bargain.  
Richard Springham
Think Global, Act Local: Mastering Pharma Media Strategy Across Markets
This course, developed in partnership with CMI Media Group, explores how global pharma...
solli Tutor
Using AI-Powered Real-Time Physician Feedback to Optimize Brand Impact
This course, developed in partnership with Sermo, explores how AI-powered, real-time...
solli Tutor
Point of Care Advertising in the EHR Workflow
This course, developed in partnership with OptimizeRx, explores how pharmaceutical...
solli Tutor
Operationalizing Campaign Measurement Beyond Vanity Metrics
This course, developed in partnership with PurpleLab, helps healthcare marketers...
solli Tutor
Precision Rare Disease Marketing: Identifying Patients Earlier and Driving Outcomes
This course, developed in partnership with DeepIntent, explores how precision marketing...
solli Tutor
The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
solli Tutor
What Does a Pharma Media Agency Look Like in an Agentic AI World?
Don’t worry: There’s still plenty of room for humans in the loop.
Andrea Park
What Claude Science Means for Pharma Media 
When AI moves from chatbot to industry workbench, the moats shift. 
Richard Springham
The Case for In-Person Connections in Pharma Media
In-person connections in an AI-shaped world, from HCP engagement to patient trust, loneliness and digital fatigue.
Richard Springham
Cabana Confidential: Pharma Finds Its Voice at POSSIBLE 2026
Healthcare marketing’s real conversations at POSSIBLE 2026.
Jason Lotkowictz
Innovation in 2027 – What’s Actually Scaling?
Upcoming
Innovation in 2027 – What’s Actually Scaling?
12pm - 4pm | January 27, 2027 | Manhattan, NYC
Which innovations are delivering consistently, earning investment and ready for wider adoption?
Rachel Dyke
Data, Measurement & ROI: Proving Impact in a Privacy-First World
Upcoming
Data, Measurement & ROI: Proving Impact in a Privacy-First World
12pm - 4pm | March 22, 2027 | Manhattan, NYC
Incremental impact, business outcomes and the evidence needed to defend media investment.
Richard Springham
TV & Connected TV in Pharma: Brand Building, Targeting & Measurement
Upcoming
TV & Connected TV in Pharma: Brand Building, Targeting & Measurement
12pm - 4pm | April 7, 2027 | Manhattan, NYC
The right linear/CTV mix, responsible targeting and measurable contribution to brand growth.
Rachel Dyke
2028 Budget Planning: Investment Priorities & Trade-offs
Upcoming
2028 Budget Planning: Investment Priorities & Trade-offs
12pm - 4pm | May 5, 2027 | Manhattan, NYC
Where to increase or reduce spending, how much to reserve for experimentation and how to secure approval.
Rachel Dyke
Operationalising AI in Pharma Media: Governance, Skills & Measurable Results
Upcoming
Operationalising AI in Pharma Media: Governance, Skills & Measurable Results
12pm - 4pm | July 14, 2027 | Manhattan, NYC
Fresh implementation examples: workflows, oversight, team capabilities and demonstrable results.
Rachel Dyke
Omnichannel Orchestration: Connecting DTC & HCP Media
Upcoming
Omnichannel Orchestration: Connecting DTC & HCP Media
12pm - 4pm | July 28, 2027 | Manhattan, NYC
Connecting patient and professional campaigns through coordinated planning, messaging and measurement.
Rachel Dyke
Do Healthcare Marketers Need a New Operating System?
Do Healthcare Marketers Need a New Operating System? A dive into an industry-shaping...
solli
Growing confidence in Point‑of‑Care: why better data is the next leap forward
POC and OOH face a defining moment as industry leaders call for stronger measurement, transparency, and data to unlock future growth
Drew Weicker
Why Healthcare Personalization Has Stalled
Healthcare personalization has stalled because clinical data isn’t connected to...
Colleen Dawe
The Hot Flash: Why and How Brands Should Join the Menopause Movement
Menopause is no longer a taboo - it’s a movement.
Carly Kuper
DxCheck Unveils AI-Powered Workspace Tailored to HCP Specialties 
For pharma marketers, the DxPro portal opens up a new avenue for HCP engagement. 
solli
Pinterest Introduces Programmatic Buying for Video, Display Inventory
Magnite and Google Ad Manager will serve as SSP partners for the new capability.
solli
AI Is Shifting Pharma Media’s Focus to the ‘Point of Answer’: Real Chemistry Report
Patients and HCPs are increasingly turning to AI tools for answers, not just information.
solli
Google Begins Testing Drug Ads in AI Search Tools
The testing is currently confined to the U.S. and to certain ad types.
solli
Seen. Heard. Human: Conversations from Agility 2026
At Agility 2026 in Philadelphia, solli sat down with leaders from CMI Media Group and...
solli
DeepIntent Digs Into Tunnl’s Opinion Research-Based Audiences
Drawing on opinion research could potentially enable pharma marketers to better...
solli
Inside the new clinical AI search reality: HCP use is outpacing pharma strategy
New research from Varn Health x Beacon reveals that more than half of HCPs already use AI...
Stephanie Mackay-Stokes
The Next Era of Emotional Intelligence in Pharma Media
Where Technology Scales Emotion and Meaning Drives Performance
Richard Springham
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