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Latest News from Around the Pharma Media World

IQM Introduces Integrated Care Team Messaging
Seeking to expand reach beyond physicians by including nurse influencers in campaign...
solli
Creative Context in Context: What Pharma Can Learn from GumGum’s Mindset Graph
GumGum, a leader in contextual advertising, has released new findings that underscore a growing challenge in digital marketing
solli
Retail Roots, Clinical Edge
Jane Wojcik’s Journey to the Frontlines of Engagement
Larry Dobrow
Deerfield Group Acquires Triple Threat Communications
Strategic acquisition brings together creative firepower, medical expertise, and shared...
solli
Real Chemistry Acquires Greater Than One
Strategic acquisition deepens AI-powered planning and engagement capabilities across healthcare media 
solli
Doceree Launches co‑pay.com
Doceree launches co‑pay.com, a platform using AI aiming to integrate real-time co-pay...
solli
TV Ads Now Rival Doctors in Driving Awareness of New Medications
Cadent and Harris Poll study reveals cross-screen strategies are reshaping how patients...
solli
Adobe’s 2025 Digital Trends Report
Adobe’s 2025 Digital Trends Report Highlights the Growing Need for Unified Creativity,...
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Ted Sweetser – solli sessions Season 3
VP, Ad Partnerships and Strategy, PurpleLab
solli
Healio AI: A physician-first tool built to ‘never settle’
I am here to tell you something that we do not discuss outside the walls of Healio and...
Sponsored by Healio Strategic Solutions
Five Ways Healthcare Publishers Can Maximize AI Programmatic Partnerships
A practical guide to improving ROI, targeting, and operational efficiency with AI in healthcare programmatic advertising.
Kamya Elawadhi
WEBINAR 6: Next POC Media – a solli x Doceree Webinar Series
Tomorrow’s Vision Today: Point-of-Care Media Trends for 2026 and Beyond
solli
Building Authentic Connections: The Core of Health Union’s Community Model
An Interview with Health Union’s Chief Community Officer Sara Hayes
Sponsored by Health Union
Re-imagining Medical Affairs x Programmatic Media: From Parallel Tracks to a Shared, Trusted Journey
Part 2 - Insights from the solli × Doceree Global Programmatic Roundtable, Zurich
solli
Dentsu Health’s Media Lifer
Matt Brown and the Mission to Turbocharge Pharma Search
Larry Dobrow
Veeva Outlines 2025 Pharma Media Buying Shifts
Veeva Systems has released its 2025 Media Buying Trends report, signaling a continued...
solli
AI Is Reshaping Pharma Marketing Analytics
Discover how AI-driven search traffic is transforming pharmaceutical marketing analytics, with insights from Ahrefs
solli
DoubleVerify Launches Publisher Council
Media Trust, Ad Suitability, and the News Opportunity: What DoubleVerify’s New...
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AI Guidance in Oncology
Healio Intends to Launch Clinical Decision-Support Tool for Cancer Specialists 
solli
Pharma Media’s Collaboration Queen
BMS’s Nadia Khatri and the Art of Connection
Larry Dobrow
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