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Latest News from Around the Pharma Media World

Growing Ad Budgets for Hispanic and Multicultural Media: 2025 Forecast
As brands increasingly recognize the importance of multicultural audiences, particularly...
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Kantar’s Q3 2024 Insights into VoD Trends
Kantar’s Q3 2024 Entertainment on Demand (EoD) report reveals a notable surge in sports...
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MediaSense Acquires R3
MediaSense, a UK-based marketing consultancy, has announced its acquisition of R3, a...
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US TV Insights from iSpot.tv’s Jan-Aug 2024 Pharma Ad Trends Report
Pulling out ad spend trends, creative approaches, and media strategies within US TV
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Minds + Assembly Continues Acquisition Trail with Awaken Interactive
Minds + Assembly has announced the acquisition of Awaken Interactive, a healthcare digital marketing agency specializing in digital media, paid and web...
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Catching the Professional Eye: How CTV is Reshaping B2B Advertising
In today’s increasingly fragmented media landscape, reaching decision-makers where they...
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Space & Time Targets Expansion with New Investment from Datawrkz
Independent UK growth marketing agency Space & Time, with a growing global pharma...
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Better, Bolder B2B Branding: Key Insights from LinkedIn’s B2B Institute
Highlights from LinkedIn’s B2B Institute Research on Unlocking the Potential of B2B...
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Patients Increasingly Value Healthcare Television Ads
Amid Regulatory Headwinds This Trend Continues to Grow
Daniel Lynch
Going Beyond Copay Cards with EHR-Integrated Copay Support
Closing the gap between copay programs and true affordability
Sponsored by InStep Health
WEBINAR 3: Next POC Media – a solli x Doceree Webinar Series
Webinar 3: Tech-Enabled Transformation - POC Media in the Digital Era
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Cracking China’s HCP Code: What Global Pharma Must Master in 2025
From Reach to Relevance: Winning in China’s HCP Media Maze
Seowseng Tay
Connected Communities in an AI World
Where AI Meets Authentic Human Connection
Sponsored by Health Union
The Future of Point of Care
Evolving Toward Smarter, Connected Solutions
Joey Cohen
Minds + Assembly Acquires HashtagHealth®
Minds + Assembly acquires HashtagHealth® seeking to expand their commercialization and...
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5 Predictions for Pharma’s Commercial Landscape in 2030: Insights from Deloitte’s...
solli’s take on how Deloitte’s 2030 predictions could impact pharma’s media...
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A Snapshot of Patient Confidence in Healthcare: Insights from the 2024 Patient Confidence Index
solli’s take on the 2024 PatientPoint report, unpacking patient trust, healthcare...
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Beyond the Prescription: How Pharma Ads Impact
solli’s take on MAGNA and DeepIntent's latest report on the far-reaching effects of...
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TikTok Partners with WHO to Combat Mental Health Stigma and Misinformation
TikTok contributes a combination of cash and ad credits to this partnership
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Microsoft Expands AI Capabilities with Bing Generative Search and Copilot Daily
AI tools focused on enhanced search features and compensation to publishers for content...
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