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ALL THE LATEST NEWS FROM THE US PHARMACEUTICAL MEDIA INDUSTRY

Agility Philadelphia 2025: From Hype to Hope to Health
Where technology meets humanity, and bold ideas push healthcare beyond hype.
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Doceree Unveils RepTwin and DataIQ
AI-Powered Innovation Within HCP Engagement
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Allison Mudd’s New Direction
A theater lover takes center stage at Veradigm - Allison Mudd’s New Direction
Larry Dobrow
$637M to Power DeepIntent’s Next Chapter
Vitruvian’s majority stake seeks to fuels AI-driven healthcare advertising and...
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Think Global, Act Local: Mastering Pharma Media Strategy Across Markets
This course, developed in partnership with CMI Media Group, explores how global pharma...
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Using AI-Powered Real-Time Physician Feedback to Optimize Brand Impact
This course, developed in partnership with Sermo, explores how AI-powered, real-time...
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Point of Care Advertising in the EHR Workflow
This course, developed in partnership with OptimizeRx, explores how pharmaceutical...
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Operationalizing Campaign Measurement Beyond Vanity Metrics
This course, developed in partnership with PurpleLab, helps healthcare marketers...
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Precision Rare Disease Marketing: Identifying Patients Earlier and Driving Outcomes
This course, developed in partnership with DeepIntent, explores how precision marketing...
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The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
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Point of Care Media Crosses $1 Billion Milestone
Point of Care crosses $1B in revenue, cementing its role as a cornerstone of pharma media...
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Reddit hosted its first Health Summit
Reddit hosted its first Health Summit, signaling the platform’s increasing role as a destination for health-related content, conversations, and community...
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CMI Media Group Releases 2026 Media Inflation Report
CMI report equips pharma brands to balance compliance, cost, and ROI
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PurpleLab Acquires KAID Health
PurpleLab Seeks to Strengthen Healthcare Intelligence With KAID Health Acquisition
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Innovation in 2027 – What’s Actually Scaling?
Upcoming
Innovation in 2027 – What’s Actually Scaling?
12pm - 4pm | January 27, 2027 | Manhattan, NYC
Which innovations are delivering consistently, earning investment and ready for wider adoption?
Rachel Dyke
Data, Measurement & ROI: Proving Impact in a Privacy-First World
Upcoming
Data, Measurement & ROI: Proving Impact in a Privacy-First World
12pm - 4pm | March 22, 2027 | Manhattan, NYC
Incremental impact, business outcomes and the evidence needed to defend media investment.
Richard Springham
TV & Connected TV in Pharma: Brand Building, Targeting & Measurement
Upcoming
TV & Connected TV in Pharma: Brand Building, Targeting & Measurement
12pm - 4pm | April 7, 2027 | Manhattan, NYC
The right linear/CTV mix, responsible targeting and measurable contribution to brand growth.
Rachel Dyke
2028 Budget Planning: Investment Priorities & Trade-offs
Upcoming
2028 Budget Planning: Investment Priorities & Trade-offs
12pm - 4pm | May 5, 2027 | Manhattan, NYC
Where to increase or reduce spending, how much to reserve for experimentation and how to secure approval.
Rachel Dyke
Operationalising AI in Pharma Media: Governance, Skills & Measurable Results
Upcoming
Operationalising AI in Pharma Media: Governance, Skills & Measurable Results
12pm - 4pm | July 14, 2027 | Manhattan, NYC
Fresh implementation examples: workflows, oversight, team capabilities and demonstrable results.
Rachel Dyke
Omnichannel Orchestration: Connecting DTC & HCP Media
Upcoming
Omnichannel Orchestration: Connecting DTC & HCP Media
12pm - 4pm | July 28, 2027 | Manhattan, NYC
Connecting patient and professional campaigns through coordinated planning, messaging and measurement.
Rachel Dyke
Minnesota Delays Enforcement of Social Media Law
Minnesota has delayed enforcing its new social media law amid legal challenges. Explore the implications for pharma media.
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CMI’s International Man of Media
Matt Durham anticipated pharma’s global media boom. Now he’s leading CMI Media...
Larry Dobrow
Advent International to Acquire PatientPoint
Highlighting the growing role of point-of-care media in omnichannel
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The Creator Conundrum
Bridging the Metrics Gap in Creator Marketing: What Pharma Can Learn
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Anthropic’s AI workplace: 4 signals for pharma media
How Anthropic's workplace AI research could reshape pharma media roles, productivity, human expertise and agency business models.
Richard Springham
PARTNER INTERVIEW: PulsePoint
How HCP intelligence can sharpen your DTC strategy
Sponsored by PulsePoint
The Shifting Role of Point-of-Care Media
How does point-of-care fit into media strategies today, and what role could it play in...
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Should Pharma Media Narrow the HCP-DTC Coordination Gap?
Media agency and pharma leaders weigh in.
Andrea Park
Patient Journey Based HCP Targeting
Prioritizing HCPs whose patients are approaching a treatment decision
Sponsored by MedFuse
Why Better HCP Content Starts with Better Patient Understanding
Exploring how patient insights can strengthen HCP marketing, helping marketers move...
Sponsored by Health Union
Pfizer’s Measurement Maven
Former actuary Brynne Colella refines a crucial media function
Larry Dobrow
Doximity acquires Pathway Medical for US$63 million
How Doximity’s $63M acquisition signals a shift toward trusted, AI-driven intelligence at the point of care
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