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ALL THE LATEST NEWS FROM THE US PHARMACEUTICAL MEDIA INDUSTRY

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Doceree Launches AdManager
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Doceree Launches AdManager
A Tailored Ad Management Solution for Healthcare Publishers
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PulsePoint’s 2025 Health Marketing and Media Trends Report: A Transformative Year Ahead
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PulsePoint’s 2025 Health Marketing and Media Trends Report: A Transformative Year Ahead
As the healthcare marketing industry braces for an era of rapid transformation, PulsePoint’s latest 2025 Health Marketing and Media Trends Report offers a...
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From Podcasts to Courtside: Pharma Media’s Opportunities with US Black Audiences
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From Podcasts to Courtside: Pharma Media’s Opportunities with US Black Audiences
Nielsen’s latest Diverse Intelligence report reveals the changing media habits of US...
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*NEW LAUNCH* solli sessions
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*NEW LAUNCH* solli sessions
Leading Pharma Media Conversations
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TRAINING
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The Evolution of Search and Emergence of GEO
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The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
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PREMIUM CONTENT ✦ PREMIUM CONTENT ✦
Pharma Media Jargon & Acronyms Explained
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Pharma Media Jargon & Acronyms Explained
This course demystifies the jargon, acronyms, and industry-specific language used in...
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What is Rx Media
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What is Rx Media
This course introduces the essentials of prescription (Rx) media and how it differs from...
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HCP Media Strategies: Key Differences Between EMEA and the U.S.
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HCP Media Strategies: Key Differences Between EMEA and the U.S.
This course explores how HCP media strategies differ between the U.S. and EMEA. From...
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Lifecycle of a Pharma Media Campaign
TRAINING
Lifecycle of a Pharma Media Campaign
This course explores how pharma media campaigns are built, executed, and measured in a...
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Pharma Media 101
TRAINING
Pharma Media 101
This course gives you a clear, practical overview of the pharma media ecosystem and why...
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IAB’s 2025 Outlook Study
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IAB’s 2025 Outlook Study
solli's 6 key takeaways from IAB's recent review of 2025 trends
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Throtle Introduces Enhanced Identity Resolution Tool
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Throtle Introduces Enhanced Identity Resolution Tool
Throtle, a provider of identity resolution solutions for the healthcare industry, has...
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Swoop Acquires MyHealthTeam
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Swoop Acquires MyHealthTeam
Aiming to enhance data-driven, personalized, and compliant patient engagement
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The Awareness Advantage: Findings from TikTok & Tracksuit
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The Awareness Advantage: Findings from TikTok & Tracksuit
What It Means for Paid Media Marketers in Pharma
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EVENTS
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Innovation in 2026 – a solli Roundtable
On Demand
EVENTS
Innovation in 2026 – a solli Roundtable
March 24, 2026 | Manhattan, NYC
Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.
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WATCH NOW
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solli x Doceree – Do Healthcare Marketers Need a New Operating System?
On Demand
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solli x Doceree – Do Healthcare Marketers Need a New Operating System?
March 20, 2026 | Manhattan, NYC
Bringing together leaders from seven of the industry’s leading healthcare agencies to explore the challenges reshaping pharma marketing, from fragmented systems to AI, and what needs to change next.
Clare Springham
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CONTENT – solli Summit 2026
On Demand
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CONTENT – solli Summit 2026
Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.
Clare Springham
EXPLORE NOW
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AGENDA – solli summit 2026
On Demand
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AGENDA – solli summit 2026
March 25, 2026 Manhattan, NYC
solli Summit 2026 brought together 300 of the brightest minds in pharma media to collaborate, celebrate, and elevate the future of the industry.
Dan Coe
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Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD
On Demand
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Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD
Data-Driven Strategies to Engage Professionals & Patients
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Preparing for 2026 – a solli Roundtable
On Demand
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Preparing for 2026 – a solli Roundtable
October 9, 2025 | Manhattan, NYC
Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.
Clare Springham
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The Rise of News Influencers in Social Media
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The Rise of News Influencers in Social Media
Insights into Pew Research Center’s 2024 Report
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*NEW* Preparing for 2025 – a solli Roundtable
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*NEW* Preparing for 2025 – a solli Roundtable
Explore the most pressing themes shaping the future of the US pharma media industry and prepare for 2025.
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10 Health and Self-Care Trends Shaping 2025
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10 Health and Self-Care Trends Shaping 2025
A Look at the Future of Wellness
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Insights into YouTube’s Why We Watch 2.0: Understanding the Modern Viewer
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Insights into YouTube’s Why We Watch 2.0: Understanding the Modern Viewer
4 key lessons for using video within pharma media
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THOUGHT LEADERSHIP
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PARTNER INTERVIEW: epocrates
THOUGHT LEADERSHIP
PARTNER INTERVIEW: epocrates
Beyond the AI Hype: Building Clinical Tools Physicians Can Actually Trust
Sponsored by epocrates
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Healthcare’s Data Challenge Is Connectivity, Not Access
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Healthcare’s Data Challenge Is Connectivity, Not Access
As data environments multiply and privacy requirements tighten, a unified identity...
Sponsored by PurpleLab
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Content + Conversations: Driving Action Through Contextual Relevance and Engagement
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Content + Conversations: Driving Action Through Contextual Relevance and Engagement
Health Union combines trusted health content with genuine community conversations to help...
Sponsored by Health Union
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The Case for In-Person Connections in Pharma Media
THOUGHT LEADERSHIP
The Case for In-Person Connections in Pharma Media
In-person connections in an AI-shaped world, from HCP engagement to patient trust, loneliness and digital fatigue.
Richard Springham
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Cabana Confidential: Pharma Finds Its Voice at POSSIBLE 2026
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Cabana Confidential: Pharma Finds Its Voice at POSSIBLE 2026
Healthcare marketing’s real conversations at POSSIBLE 2026.
Jason Lotkowictz
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PARTNER INTERVIEW: OptimizeRx
THOUGHT LEADERSHIP
PARTNER INTERVIEW: OptimizeRx
Your Ads Are Only as Good as Your Data - And Here's Why
Sponsored by OptimizeRx
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Insights into Mintel’s 2025 Global Consumer Trends
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Insights into Mintel’s 2025 Global Consumer Trends
3 key global trends for pharma media to recognize
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OOH Advertising Revenue in US Reaches Record High in Q3 2024
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OOH Advertising Revenue in US Reaches Record High in Q3 2024
OOH remains a key pillar in the omnichannel mix
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Most Popular Content
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Content Release: solli Summit 2026
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Content Release: solli Summit 2026
Dive into key takeouts from this industry-shaping event
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Pharma Media 101
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Pharma Media 101
This course gives you a clear, practical overview of the pharma media ecosystem and why...
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When Health Starts in a Chat Window
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When Health Starts in a Chat Window
What 617,000 Copilot health conversations tell us about the next shift in pharma media
Richard Springham
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The 2026 Pharma Marketing Pulse Report
NEWS
The 2026 Pharma Marketing Pulse Report
Navigating the Intersection of Trends, Technology, and Trust
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