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Latest News from Around the Pharma Media World

Qoolo Unveils ‘Micro-Content’ Platform for Life Sciences Brands
The tech is meant to help biopharmas reach HCPs in “short, mobile-first moments.”
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OpenAI Brings ChatGPT Health to all US Adult Users
AI is poised to play an even bigger role in healthcare conversations.
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Weber Shandwick, Reddit Report Highlights Community Focus in Women’s Health Ecosystem
Marketers can help fill the gaps in women’s non-linear health journeys.
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Pharma’s Digital Video Ad Spend Is Surging, Driven by Audience Targeting, Reach: IAB Report
Media buyers’ decision-making is increasingly influenced by audience activation.
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Eli Lilly Zepbound Leader Joins Zealand Pharma as Head of US Marketing
Silvia Luque spent nearly 13 years at Lilly.
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Doceree Rolls Out Daily Command AI-Powered Commercialization Platform
The techmaker has been laying the groundwork for the launch for months.
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Real Chemistry Unveils Suite of AI Tools for Healthcare Commercialization
The Anatomi ecosystem combines agentic and analytics tools.
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HHS Outlines Proposal to Tighten DTC Drug Ad Rules
President Donald Trump called on HHS to “ensure transparency and accuracy” in DTC drug advertising last fall.
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PARTNER INTERVIEW: CheckedUp
Building trust in point-of-care media through measurement and accreditation
Sponsored by CheckedUp
The Push for ‘True Partnership’ Between Media Agencies and Pharma Clients
The agency-pharma relationship is a two-way street.
Andrea Park
General AI Is Built to Be Right About Everything. Daily Command’s Semmelweis Is Built to Be Right...
Every platform in healthcare marketing now claims AI. The question that decides outcomes...
Sponsored by Doceree
Butler/Till Unlocks Double-Digit Script Lift
PulsePoint’s Approach to Rare Disease Omnichannel Marketing Efficiency
Sponsored by PulsePoint
Adam Marks – solli sessions Season 4
Join Adam Marks Senior Manager, Omnichannel Operations & Customer Experience, Regeneron...
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The Real Cost of Asking for ‘More with Less’ 
The push for efficiency is reshaping margins, talent and the client-agency bargain.  
Richard Springham
HealthLink Dimensions Taps Diaceutics Data to Sharpen HCP Outreach
The link-up follows a report from Diaceutics on expanding HCP targeting strategies beyond...
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PurePlay AI, PurpleLab Debut Measurement Tool to Catch HCPs, Patients Mid-Funnel
Embedded Pulse aims to capture the “Goldilocks signal” of HCP visit metrics.
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Doceree Launches Unified Measurement Loop for HCP Campaign Channels
Brands can use the tool to track campaign outcomes across nine channels.
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Flora Health’s Leah Pytlak Puts Together the Pieces
Equal parts strategist, entrepreneur and data geek, Pytlak has built a career on...
Larry Dobrow
OptimizeRx Introduces Tool to Embed Brand Savings Offers into Prescribing Workflow
CopayCue is aimed at improving medication access and adherence rates.
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Klick Health Acquires Comms Consultancy Oxford PharmaGenesis
This marks Klick’s third acquisition since the start of 2025.
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