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Latest News from Around the Pharma Media World

epocrates Taps Glass Health to Expand AI Assist’s Clinical Capabilities
The partnership brings broader clinical decision support into an app used by more than one million clinicians.
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Relevate, Flora Connect Omnichannel Signals With In-EHR Messaging
The new capability aims to help pharma brands tailor HCP engagement to the clinical...
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DxCheck Unveils AI-Powered Workspace Tailored to HCP Specialties 
For pharma marketers, the DxPro portal opens up a new avenue for HCP engagement. 
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Pinterest Introduces Programmatic Buying for Video, Display Inventory
Magnite and Google Ad Manager will serve as SSP partners for the new capability.
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AI Is Shifting Pharma Media’s Focus to the ‘Point of Answer’: Real Chemistry Report
Patients and HCPs are increasingly turning to AI tools for answers, not just information.
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Google Begins Testing Drug Ads in AI Search Tools
The testing is currently confined to the U.S. and to certain ad types.
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Seen. Heard. Human: Conversations from Agility 2026
At Agility 2026 in Philadelphia, solli sat down with leaders from CMI Media Group and...
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DeepIntent Digs Into Tunnl’s Opinion Research-Based Audiences
Drawing on opinion research could potentially enable pharma marketers to better...
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The Social Rx
CMI Media Group Delivers 54% Higher CTR, 39% Lower CPC Using PulsePoint Audiences
Sponsored by PulsePoint
WEBINAR: The Crucial Role of Caregivers: Navigating the Rare Disease Journey
A solli x CMI Media Group webinar.
Sponsored by CMI Media Group
How Patients with Serious Chronic Conditions Really Use AI
Health Union polled community members across 45 chronic and rare disease communities,...
Sponsored by Health Union
2027: The Year of the Compliance Hero
Pharma’s next leap forward needs its compliance heroes.
Richard Springham
Rare Disease and the Question After the Click
“Ask your doctor” takes three words in an ad. The conversation it sets in...
Sponsored by CMI Media Group
Pharma Faces an Execution Gap Between Diagnosis and Treatment. How Can Marketers Close It?
Collaboration will be key throughout the required strategy shifts.
Andrea Park
Real Chemistry Tunes Up AI-Powered Omnichannel Orchestration With MaestroHCP Launch
The platform is meant to support HCP-level journey design, closed-loop measurement and...
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Inizio Evoke Names New Media Leader
Jake Vander Linden joins the agency after stops at Real Chemistry, Moon Rabbit and more.
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HCPs Want Pharmas to Do More to Combat Health Misinformation: Report
Nearly 80% said they’d reduce prescriptions of a company’s meds if they’ve failed...
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Doceree Honors Inaugural ‘AI Health 25’ List
The first annual set of honorees was honored at a dinner this week.
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epocrates Adds ScriptSave’s Real-Time Drug Price Info Into Point-of-Care Platform
The team-up aims create more transparency for HCPs around their patients’ access to...
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CineHealth Names Winners of Health-Focused Film Festival
CineHealth Names Winners of Health-Focused Film Festival
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