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Latest News from Around the Pharma Media World

Doceree Taps New AI, Innovation Leaders Ahead of Daily Command Platform Launch
The executives will oversee key aspects of the platform’s potential longevity.
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Doceree Adds Clinical Intent Tracking Tech to Upcoming AI Platform
The Daily Command platform—plus Clinical Intent Signals intelligence layer—is set to debut next month.
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Pamphlets, Bodybuilding and Lab Mice: Gerrica Frankfurth’s unconventional path to influencer...
HealthCentral’s HCP influencer whisperer didn’t plan on a career in pharma. Her...
Larry Dobrow
CMI Media Group Expands Executive Team With 2 New Hires
Both leaders are returning to CMI after stints at Omnicom
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Bayer Names New Marketing Chief for Consumer Health Division
Samantha Avivi joined the Big Pharma in 2024
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New DeepIntent Tools Let Pharma Advertisers Precisely Target Live Sports Events
The new offering arrives just in time for the World Cup, NBA Finals and more.
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Fullspan Health Introduces Healthline AI Agent
The publisher is billing the chatbot as a brand-safe way for health and pharma partners...
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AI Tools Are Strengthening the Doctor-Patient Relationship, But Trust Remains an Issue
Surging patient engagement represents a major opportunity for pharma media
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The Case for In-Person Connections in Pharma Media
In-person connections in an AI-shaped world, from HCP engagement to patient trust, loneliness and digital fatigue.
Richard Springham
Cabana Confidential: Pharma Finds Its Voice at POSSIBLE 2026
Healthcare marketing’s real conversations at POSSIBLE 2026.
Jason Lotkowictz
PARTNER INTERVIEW: OptimizeRx
Your Ads Are Only as Good as Your Data - And Here's Why
Sponsored by OptimizeRx
Do Healthcare Marketers Need a New Operating System?
Do Healthcare Marketers Need a New Operating System? A dive into an industry-shaping...
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When Health Starts in a Chat Window
What 617,000 Copilot health conversations tell us about the next shift in pharma media
Richard Springham
PARTNER INTERVIEW: CMI Media Group
How AI is reshaping healthcare media, from content to outcomes
Sponsored by CMI Media Group
DeepIntent Doubles Down on Point-of-Care Media Partnerships
DeepIntent has expanded its point-of-care media ecosystem through new partnerships with epocrates and Lane4.io
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‘Here For It All’: Victoria Takala Solves for Strategy, Mentorship and Change
A fortuitous encounter paved the way for Takala’s arrival in pharma media. Now, as one...
Larry Dobrow
Swoop acquires Nimble
Seeking to introduce real-time prescription fulfilment and pharmacy connectivity to the...
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DeepIntent to Integrate OptimizeRx’s Inventory
DeepIntent becomes the first DSP partner for OptimizeRx’s authenticated EHR network.
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Consumers Drive Holistic Wellness Focus in Pharma Media Planning
VML’s Future 100: 2026 report signals growing consumer demand for integrated mental,...
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Publicis acquires LiveRamp in $2.2bn deal to boost data and AI
Publicis’s purchase of LiveRamp points to rising urgency in AI-driven identity, data analytics, and audience precision for pharma marketing and healthcare...
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