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Latest News from Around the Pharma Media World

Pharma Media in Cannes
Hot takes from industry leaders within pharma media
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The “Outsider” Rewiring Pharma Media and Marketing
In an industry slow to change, Dinc’s unconventional path became her greatest advantage.
Larry Dobrow
Havas Launches Health Equity Marketplace
In partnership with DeepIntent to Reach Underserved Patient Populations
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Introducing solli Elevate
Shining a light on the next generation of pharma media leaders
Larry Dobrow
Now Live: solli x Doceree Global Programmatic Roundtable #2 Report + Photos
Uncover the Future of Programmatic in Global (ex-US) Pharma
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InStep Health Launches CoPay Support™
EHR-Integrated Copay Tool to Address Affordability Gaps in Prescribing
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Now Live: solli x Doceree Global Programmatic Roundtable #1 Report + Photos
Uncover the Future of Programmatic in Global (ex-US) Pharma
solli
Next Pharma Summit 2025: solli’s Summary
A dive into 3 key themes and 3 candid observations from this global pharma summit
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Patients Increasingly Value Healthcare Television Ads
Amid Regulatory Headwinds This Trend Continues to Grow
Daniel Lynch
Going Beyond Copay Cards with EHR-Integrated Copay Support
Closing the gap between copay programs and true affordability
Sponsored by InStep Health
WEBINAR 3: Next POC Media – a solli x Doceree Webinar Series
Webinar 3: Tech-Enabled Transformation - POC Media in the Digital Era
solli
Cracking China’s HCP Code: What Global Pharma Must Master in 2025
From Reach to Relevance: Winning in China’s HCP Media Maze
Seowseng Tay
Connected Communities in an AI World
Where AI Meets Authentic Human Connection
Sponsored by Health Union
The Future of Point of Care
Evolving Toward Smarter, Connected Solutions
Joey Cohen
What Do HCPs Want from Pharma?
New report shows HCPs want support with both utility & precision
solli
Inside the POC Shift: 6 Key Takeaways from POC Now Summit 2025
How POC Marketing is Earning Its Place in the Mix
Cristina A.T. Armstrong
CONTENT NOW LIVE: Innovation in 2025 Roundtable
Dive Into All Video Content From This Industry-Shaping Roundtable
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PulsePoint Expands EHR Reach
EHR Integration Seeks to Boosts Omnichannel Cohesion
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Wefra Mediaplus Global Health Launched
New agency aims to streamline global media strategy for pharma and medtech sectors.
solli
3 Key Media Trends from Nielsen
Exploring their implications for planners in pharma media
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