Dr Adam Goodcoff – solli sessions Season 2
CEO, MedFluencers
Watch the full episode below:
Listen to the full episode on Spotify:
What’s next for healthcare media in the age of AI, physician creators, and platform-powered education?
Dr. Adam Goodcoff, CEO/Co-Founder of Medfluencers and practicing emergency physician, dives deep into the intersection of medicine, media, and technology. From his early passion for teaching and clinical care to building a platform that empowers healthcare professionals to become digital opinion leaders, Adam shares how storytelling, trust, and innovation are driving a new wave of medically credible content creation.
What to expect from this episode:
- The Rise of HCP Creators – Why digital opinion leaders are reshaping the future of medical education and how Medfluencers is scaling that movement.
- Tech Meets Medicine – How a custom-built AI platform is powering smarter influencer matching, compliance, and impact measurement for pharma brands.
- Evolving Physician Learning – From textbooks to TikTok: the shift toward short-form, social-first medical content and what it means for clinician education.
- Balancing Ethics, Education & Industry – How Medfluencers uses an independent physician ethics board and robust compliance frameworks to ensure responsible partnerships.
- AI, Authenticity & Trust – Why Dr. Goodcoff draws the line at AI-generated HCP content—and what it really takes to preserve trust in digital health conversations.
- The Future of Healthcare Media – From tackling misinformation to redefining how safety information is delivered, discover what needs to change—and what’s already evolving.
Get a first-hand look at how physician-led content is transforming patient education, pharma engagement, and the credibility of healthcare marketing in the digital age.
Don’t miss this compelling episode with one of the most visionary voices at the intersection of medicine and media.
