Claire Knapp – solli sessions Season 1

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This week on In Conversation With, solli’s CEO Richard Springham sits down with Claire Knapp, CEO of Havas Lynx, to explore the evolving landscape of international pharma media.

Together, they dive deep into the critical trends shaping the industry today and in the future. Their conversation touches on everything from the art of blending media and creative effectively, to addressing HCP burnout, and the growing significance of sustainability in healthcare marketing.

In this insightful discussion, they cover:

• Claire’s career journey in pharma marketing
• Tackling HCP burnout
• The art of combining media and creative
• The rise of influencer and earned media
• Sustainability’s expanding role in healthcare marketing