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Latest News from Around the Pharma Media World

Inside the POC Shift: 6 Key Takeaways from POC Now Summit 2025
How POC Marketing is Earning Its Place in the Mix
Cristina A.T. Armstrong
CONTENT NOW LIVE: Innovation in 2025 Roundtable
Dive Into All Video Content From This Industry-Shaping Roundtable
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PulsePoint Expands EHR Reach
EHR Integration Seeks to Boosts Omnichannel Cohesion
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Wefra Mediaplus Global Health Launched
New agency aims to streamline global media strategy for pharma and medtech sectors.
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3 Key Media Trends from Nielsen
Exploring their implications for planners in pharma media
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POC’s Moment: Breaking Down the Latest POCMA & M3 MI Report
Charting POC's Growth, and Developing Role within the Omnichannel Mix
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Phreesia Urges Pharma to Rethink Media Privacy Practices
solli digs into the privacy-first report laid out in the latest report
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ixInsights 2025: Unpacking the ixlayer & Ipsos report
A Closer Look at What Patients Expect From Digital Health - and Pharma’s Role in...
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Holding Pharma Tech to the Highest Possible Standards
Written by Natalie Mancuso, this piece explores how pharma can embrace AI and precision...
Natalie Mancuso
solli Sessions Live: Conversations from Fierce Pharma Week 2026
solli goes live from Philadelphia, bringing together pharma and healthcare leaders to...
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How AI Is Rewriting the Rules of Precision Pharma Media
By Lea Wester, Managing Director, Addressable Health
Sponsored by Addressable Health
PARTNER INTERVIEW: Healio
Why Medical Affairs Matters More Than Ever: Building Trusted Scientific Engagement Across...
Sponsored by Healio
Harnessing the AI Mandate in Pharma Marketing
Three considerations that determine whether an AI mandate becomes an advantage or a distraction.
Benjamin Versh
Lauren Guity – solli Sessions Season 4
Lauren Guity, Industry Lead, Microsoft, joins solli Sessions season 4
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DeepIntent Launches Cortex™
Re-engineering Their DSP for the Healthcare Media Market
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Google’s AI Health Updates from The Check Up 2025
What Media Professionals in Pharma & Healthcare Need to Know
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The Rise of AI Use by HCPs
Insights from the Impiricus & CMI Media Group Frontlines Report
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Publicis Acquires Lotame
Publicis Groupe Seeks to Strengthen Data Capabilities with Lotame Acquisition
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Pharma Media and the Imperative of Health Equity
Insights from CMI's Media Vitals 2025 Focus on Health Equity
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Veradigm Becomes First EHR Media Platform to Receive POCMA Certification
Veradigm, the healthcare data and technology solutions provider, has become the first...
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