Now Live: solli x Doceree Global Programmatic Roundtable #1 Report + Photos

We’re excited to share that the report from the first solli x Doceree Global Programmatic Roundtable is now live.

Held in Barcelona this April 2025, the roundtable brought together leading voices from across global (ex-US) pharma to explore the past, present, and future of programmatic in the industry.

The discussion went far beyond buzzwords—tackling real-world barriers, from compliance to education, and envisioning the steps needed to embed programmatic within a truly omnichannel strategy.

In this report, you’ll discover:

• Why education is the catalyst for change
• How pharma can shift to audience-first planning
• The future of mid-funnel strategy, data integration, and cross-functional collaboration
• Why “programmatic” might need a rebrand—and what could replace it

👉 Read the Full Report for FREE NOW

📸 Plus, take a behind-the-scenes look at the roundtable in action.