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Latest News from Around the Pharma Media World

POC’s Moment: Breaking Down the Latest POCMA & M3 MI Report
Charting POC's Growth, and Developing Role within the Omnichannel Mix
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Phreesia Urges Pharma to Rethink Media Privacy Practices
solli digs into the privacy-first report laid out in the latest report
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ixInsights 2025: Unpacking the ixlayer & Ipsos report
A Closer Look at What Patients Expect From Digital Health - and Pharma’s Role in...
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DeepIntent Launches Cortexâ„¢
Re-engineering Their DSP for the Healthcare Media Market
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Google’s AI Health Updates from The Check Up 2025
What Media Professionals in Pharma & Healthcare Need to Know
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The Rise of AI Use by HCPs
Insights from the Impiricus & CMI Media Group Frontlines Report
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Publicis Acquires Lotame
Publicis Groupe Seeks to Strengthen Data Capabilities with Lotame Acquisition
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Pharma Media and the Imperative of Health Equity
Insights from CMI's Media Vitals 2025 Focus on Health Equity
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PARTNER INTERVIEW: IQVIA Digital
Measurement Everywhere: Why Continuous Measurement Is Becoming the Foundation of Modern...
Sponsored by IQVIA Digital
Can Pharma Media Build a Common Measurement Language?
Pharma media agency and tech leaders weigh in.
Andrea Park
Lois-An Gregory – solli Sessions Season 4
Join Lois-An Gregory, Principal Strategy & Insights Lead, Google, on solli Sessions...
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‘They’re Trusting Us With a Lot More’: Inside the Rise of the Pharma Media Agency
Media agencies are staring down personnel, tech and cost challenges. Yet their seat at...
Larry Dobrow
PARTNER INTERVIEW: Healio
How AI Is Reshaping HCP Engagement and What It Means for Pharma Media
Sponsored by Healio
The Future of Measurement in the Era of Fragmentation
Healthcare marketers have never had more opportunities to reach out and connect with...
Sponsored by IQVIA Digital
Veradigm Becomes First EHR Media Platform to Receive POCMA Certification
Veradigm, the healthcare data and technology solutions provider, has become the first...
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WARC 2025 Report: The Future of Media
Highlighting media's evolution, AI-driven search, and commerce growth.
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The Evolving Global Media Landscape for Healthcare Professionals
Insights from the Media Vitals HCP 2025 Global Report by CMI Media Group
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Doceree Launches AdManager
A Tailored Ad Management Solution for Healthcare Publishers
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PulsePoint’s 2025 Health Marketing and Media Trends Report: A Transformative Year Ahead
As the healthcare marketing industry braces for an era of rapid transformation, PulsePoint’s latest 2025 Health Marketing and Media Trends Report offers a...
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From Podcasts to Courtside: Pharma Media’s Opportunities with US Black Audiences
Nielsen’s latest Diverse Intelligence report reveals the changing media habits of US...
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