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Latest News from Around the Pharma Media World

ASCO 2024: ONCOassist Garners Global Support
A recent article published in the Journal of Clinical Oncology and presented as an abstract at the ASCO conference in Chicago, titled “Impact of Digital...
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Deerfield Agency Acquires Embedded
Deerfield Agency, an independent marketing and communications partner for healthcare and...
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M3 Launches ‘M3 Production’
Building campaign strategy, bespoke content creation, and campaign optimization into their wheelhouse
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Microsoft’s Bold Move on Carbon-Free Energy
Can this Inspire the Global Pharma Media Industry to Take Action?
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Understanding Asian Influence and Media Consumption
Nielsen's Latest from their Diverse Intelligence Series
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CMI Media Group: Analyzes US HCP Perceptions of Pharma Messaging
The reports shows HCPs value trust, patient-centric approaches, and clear pharmaceutical communication strategies.
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Google Rolls Out AI Overviews in US
We summarise this roll out and ask some key questions for all those in the global pharma...
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G-Med Introduces Targeted Direct Messaging for Physicians
Offering a new way to engage with physicians in the international market
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The Global HCP Media Blueprint: From Fragmented Buys to Unified Engagement
Despite years of talk about “global” HCP media, most pharma companies still operate...
Sponsored by CMI Media Group
HealthLink Dimensions launches podcast, HealthLink Signals
HealthLink Dimensions has launched HealthLink Signals — a new executive conversation series spotlighting leaders redefining healthcare media, technology,...
Sponsored by HealthLink Dimensions
Patient Inbox™ and the Shift Toward In-Context Patient Education
A Dedicated Space for Patient Education
Sponsored by InStep Health
Leading With Lived Experience: Why Rare Disease Leadership Starts With Patients
Rare disease leadership doesn’t start in the boardroom - it starts with patients.
Sponsored by Health Union
Stop Focusing on the Twenty Percent
The overlooked power of in-store experiences in a digital age
Jacob Harrison
Michele Sirkin – solli sessions Season 3
Michele Sirkin, Head of HCP Communications Design at Initiative, on human-centered media,...
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THE STORY OF SOLLI’S MISSION
A look at why solli came to life and it's mission for the future
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Mediaplus Group & Wefra Life acquire stake in CMS
The trio now set their sights on unified global expansion
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FDA Seeks Input on Biosimilar Promotion Guidance
Draft guidance open for public comment to refine promotional practices for biosimilar products
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Acxiom and Deep Intent Announce Strategic Partnership
New integration designed to push precision and equity within clients’ work
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Scope3 Exposes Ad Placement Inefficiencies
The report calls for standardized, sustainable digital advertising practices.
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PulsePoint Enhances Social Capabilities for HCP Omnichannel Engagement
PulsePoint recently announced a significant update to its HCP Omnichannel Suite, introducing enhanced social media capabilities. This development marks a...
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