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Latest News from Around the Pharma Media World

PulsePoint Expands EHR Reach
EHR Integration Seeks to Boosts Omnichannel Cohesion
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Wefra Mediaplus Global Health Launched
New agency aims to streamline global media strategy for pharma and medtech sectors.
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3 Key Media Trends from Nielsen
Exploring their implications for planners in pharma media
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POC’s Moment: Breaking Down the Latest POCMA & M3 MI Report
Charting POC's Growth, and Developing Role within the Omnichannel Mix
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Phreesia Urges Pharma to Rethink Media Privacy Practices
solli digs into the privacy-first report laid out in the latest report
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ixInsights 2025: Unpacking the ixlayer & Ipsos report
A Closer Look at What Patients Expect From Digital Health - and Pharma’s Role in...
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DeepIntent Launches Cortex™
Re-engineering Their DSP for the Healthcare Media Market
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Google’s AI Health Updates from The Check Up 2025
What Media Professionals in Pharma & Healthcare Need to Know
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OpenAI Brings ChatGPT Into Epic EHR Workflows
What happens to media strategy when ChatGPT becomes how clinicians navigate the point of...
Richard Springham
Erica Clark – solli Sessions Season 4
Erica Clark, Media Measurement and Optimization, Oncology at Pfizer
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The Pharma Media Measurement Manifesto
Introducing the “SOLLI” framework for pharma media measurement.
Andrea Park
The Case for Measuring Actual Human Impact in Pharma Media
Moving beyond clicks and audience quality to track trust, engagement and other...
Andrea Park
Vivek Gaur – solli Sessions season 4
Vivek Gaur, Director, Marketing Analytics & GenAI Initiatives at BeOneMedicines
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PARTNER INTERVIEW: IQVIA Digital
Measurement Everywhere: Why Continuous Measurement Is Becoming the Foundation of Modern...
Sponsored by IQVIA Digital
The Rise of AI Use by HCPs
Insights from the Impiricus & CMI Media Group Frontlines Report
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Publicis Acquires Lotame
Publicis Groupe Seeks to Strengthen Data Capabilities with Lotame Acquisition
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Pharma Media and the Imperative of Health Equity
Insights from CMI's Media Vitals 2025 Focus on Health Equity
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Veradigm Becomes First EHR Media Platform to Receive POCMA Certification
Veradigm, the healthcare data and technology solutions provider, has become the first...
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WARC 2025 Report: The Future of Media
Highlighting media's evolution, AI-driven search, and commerce growth.
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The Evolving Global Media Landscape for Healthcare Professionals
Insights from the Media Vitals HCP 2025 Global Report by CMI Media Group
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