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Latest News from Around the Pharma Media World

Real Chemistry Acquires Greater Than One
Strategic acquisition deepens AI-powered planning and engagement capabilities across healthcare media 
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Doceree Launches co‑pay.com
Doceree launches co‑pay.com, a platform using AI aiming to integrate real-time co-pay...
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TV Ads Now Rival Doctors in Driving Awareness of New Medications
Cadent and Harris Poll study reveals cross-screen strategies are reshaping how patients...
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Adobe’s 2025 Digital Trends Report
Adobe’s 2025 Digital Trends Report Highlights the Growing Need for Unified Creativity,...
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Dentsu Health’s Media Lifer
Matt Brown and the Mission to Turbocharge Pharma Search
Larry Dobrow
Veeva Outlines 2025 Pharma Media Buying Shifts
Veeva Systems has released its 2025 Media Buying Trends report, signaling a continued...
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AI Is Reshaping Pharma Marketing Analytics
Discover how AI-driven search traffic is transforming pharmaceutical marketing analytics, with insights from Ahrefs
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DoubleVerify Launches Publisher Council
Media Trust, Ad Suitability, and the News Opportunity: What DoubleVerify’s New...
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Beyond Reach: How to Evaluate Point-of-Care Environments
Pharma marketers should assess point-of-care opportunities through three lenses: context,...
Christine Mormile
Why We Love Planning HCP Media in Canada
By Matt Durham, Vice President, Global Engagement Strategy, CMI Media Group
Sponsored by CMI Media Group
Your HCP Target List Should Be a Starting Point
How marketers can find opportunities their existing lists overlook
Andrew Johnson
Your Campaign Reached Physicians. Did It Change Anything?
In an era of information overload, the true measure of physician engagement isn't...
Sponsored by Sermo
Anthropic’s AI workplace: 4 signals for pharma media
How Anthropic's workplace AI research could reshape pharma media roles, productivity, human expertise and agency business models.
Richard Springham
PARTNER INTERVIEW: PulsePoint
How HCP intelligence can sharpen your DTC strategy
Sponsored by PulsePoint
AI Guidance in Oncology
Healio Intends to Launch Clinical Decision-Support Tool for Cancer Specialists 
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Pharma Media’s Collaboration Queen
BMS’s Nadia Khatri and the Art of Connection
Larry Dobrow
Pharma Media in Cannes
Hot takes from industry leaders within pharma media
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The “Outsider” Rewiring Pharma Media and Marketing
In an industry slow to change, Dinc’s unconventional path became her greatest advantage.
Larry Dobrow
Havas Launches Health Equity Marketplace
In partnership with DeepIntent to Reach Underserved Patient Populations
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Introducing solli Elevate
Shining a light on the next generation of pharma media leaders
Larry Dobrow
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