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Latest News from Around the Pharma Media World

Swoop Acquires MyHealthTeam
Aiming to enhance data-driven, personalized, and compliant patient engagement
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The Awareness Advantage: Findings from TikTok & Tracksuit
What It Means for Paid Media Marketers in Pharma
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The Rise of News Influencers in Social Media
Insights into Pew Research Center’s 2024 Report
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*NEW* Preparing for 2025 – a solli Roundtable
Explore the most pressing themes shaping the future of the US pharma media industry and prepare for 2025.
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10 Health and Self-Care Trends Shaping 2025
A Look at the Future of Wellness
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Insights into YouTube’s Why We Watch 2.0: Understanding the Modern Viewer
4 key lessons for using video within pharma media
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Insights into Mintel’s 2025 Global Consumer Trends
3 key global trends for pharma media to recognize
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OOH Advertising Revenue in US Reaches Record High in Q3 2024
OOH remains a key pillar in the omnichannel mix
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What Does a Pharma Media Agency Look Like in an Agentic AI World?
Don’t worry: There’s still plenty of room for humans in the loop.
Andrea Park
What Claude Science Means for Pharma Media 
When AI moves from chatbot to industry workbench, the moats shift. 
Richard Springham
Health and Pharma Brands Go for Consumer Engagement Goal With World Cup Campaigns
Pharma spots have so far made up nearly 5% of all World Cup ad airings.
Andrea Park
PARTNER INTERVIEW: epocrates
Beyond the AI Hype: Building Clinical Tools Physicians Can Actually Trust
Sponsored by epocrates
Healthcare’s Data Challenge Is Connectivity, Not Access
As data environments multiply and privacy requirements tighten, a unified identity...
Sponsored by PurpleLab
Content + Conversations: Driving Action Through Contextual Relevance and Engagement
Health Union combines trusted health content with genuine community conversations to help...
Sponsored by Health Union
Agency Remuneration Reset: Insights from the WFA-MediaSense Report
Evolving remuneration models to align with performance, technology, and accountability
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*NEW LAUNCH* Introducing solli Events
Your Go-To Hub for Transformative Pharma Media Conversations
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Growing Ad Budgets for Hispanic and Multicultural Media: 2025 Forecast
As brands increasingly recognize the importance of multicultural audiences, particularly...
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Kantar’s Q3 2024 Insights into VoD Trends
Kantar’s Q3 2024 Entertainment on Demand (EoD) report reveals a notable surge in sports...
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MediaSense Acquires R3
MediaSense, a UK-based marketing consultancy, has announced its acquisition of R3, a...
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US TV Insights from iSpot.tv’s Jan-Aug 2024 Pharma Ad Trends Report
Pulling out ad spend trends, creative approaches, and media strategies within US TV
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