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Latest News from Around the Pharma Media World
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AI Is Shifting Pharma Media’s Focus to the ‘Point of Answer’: Real Chemistry Report
NEWS
AI Is Shifting Pharma Media’s Focus to the ‘Point of Answer’: Real Chemistry Report
Patients and HCPs are increasingly turning to AI tools for answers, not just information.
solli
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Google Begins Testing Drug Ads in AI Search Tools
NEWS
Google Begins Testing Drug Ads in AI Search Tools
The testing is currently confined to the U.S. and to certain ad types.
solli
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Seen. Heard. Human: Conversations from Agility 2026
NEWS
Seen. Heard. Human: Conversations from Agility 2026
At Agility 2026 in Philadelphia, solli sat down with leaders from CMI Media Group and...
solli
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DeepIntent Digs Into Tunnl’s Opinion Research-Based Audiences
NEWS
DeepIntent Digs Into Tunnl’s Opinion Research-Based Audiences
Drawing on opinion research could potentially enable pharma marketers to better...
solli
Latest News from Around the Pharma Media World
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Seen. Heard. Human: Conversations from Agility 2026
NEWS
Seen. Heard. Human: Conversations from Agility 2026
At Agility 2026 in Philadelphia, solli sat down with leaders from CMI Media Group and...
solli
Latest News from Around the Pharma Media World
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AI Is Shifting Pharma Media’s Focus to the ‘Point of Answer’: Real Chemistry Report
NEWS
AI Is Shifting Pharma Media’s Focus to the ‘Point of Answer’: Real Chemistry Report
Patients and HCPs are increasingly turning to AI tools for answers, not just information.
solli
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Google Begins Testing Drug Ads in AI Search Tools
NEWS
Google Begins Testing Drug Ads in AI Search Tools
The testing is currently confined to the U.S. and to certain ad types.
solli
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DeepIntent Digs Into Tunnl’s Opinion Research-Based Audiences
NEWS
DeepIntent Digs Into Tunnl’s Opinion Research-Based Audiences
Drawing on opinion research could potentially enable pharma marketers to better...
solli
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Real Chemistry Tunes Up AI-Powered Omnichannel Orchestration With MaestroHCP Launch
NEWS
Real Chemistry Tunes Up AI-Powered Omnichannel Orchestration With MaestroHCP Launch
The platform is meant to support HCP-level journey design, closed-loop measurement and...
solli
Latest News from Around the Pharma Media World
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AI Is Shifting Pharma Media’s Focus to the ‘Point of Answer’: Real Chemistry Report
NEWS
AI Is Shifting Pharma Media’s Focus to the ‘Point of Answer’: Real Chemistry Report
Patients and HCPs are increasingly turning to AI tools for answers, not just information.
solli
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Real Chemistry Tunes Up AI-Powered Omnichannel Orchestration With MaestroHCP Launch
NEWS
Real Chemistry Tunes Up AI-Powered Omnichannel Orchestration With MaestroHCP Launch
The platform is meant to support HCP-level journey design, closed-loop measurement and...
solli
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Inizio Evoke Names New Media Leader
NEWS
Inizio Evoke Names New Media Leader
Jake Vander Linden joins the agency after stops at Real Chemistry, Moon Rabbit and more.
solli
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HCPs Want Pharmas to Do More to Combat Health Misinformation: Report
NEWS
HCPs Want Pharmas to Do More to Combat Health Misinformation: Report
Nearly 80% said they’d reduce prescriptions of a company’s meds if they’ve failed...
solli
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Deep Dives & Thought Leadership in Pharma Media
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Anthropic’s AI workplace: 4 signals for pharma media
THOUGHT LEADERSHIP
Anthropic’s AI workplace: 4 signals for pharma media
How Anthropic's workplace AI research could reshape pharma media roles, productivity, human expertise and agency business models.
Richard Springham
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PARTNER INTERVIEW: PulsePoint
THOUGHT LEADERSHIP
PARTNER INTERVIEW: PulsePoint
How HCP intelligence can sharpen your DTC strategy
Sponsored by PulsePoint
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The Shifting Role of Point-of-Care Media
THOUGHT LEADERSHIP
The Shifting Role of Point-of-Care Media
How does point-of-care fit into media strategies today, and what role could it play in...
solli
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Should Pharma Media Narrow the HCP-DTC Coordination Gap?
THOUGHT LEADERSHIP
Should Pharma Media Narrow the HCP-DTC Coordination Gap?
Media agency and pharma leaders weigh in.
Andrea Park
Deep Dives & Thought Leadership in Pharma Media
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Anthropic’s AI workplace: 4 signals for pharma media
THOUGHT LEADERSHIP
Anthropic’s AI workplace: 4 signals for pharma media
How Anthropic's workplace AI research could reshape pharma media roles, productivity, human expertise and agency business models.
Richard Springham
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Should Pharma Media Narrow the HCP-DTC Coordination Gap?
THOUGHT LEADERSHIP
Should Pharma Media Narrow the HCP-DTC Coordination Gap?
Media agency and pharma leaders weigh in.
Andrea Park
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The Pharmacist is Pharma Marketing’s Forgotten HCP Stakeholder
THOUGHT LEADERSHIP
The Pharmacist is Pharma Marketing’s Forgotten HCP Stakeholder
Pharmacist targeting isn't a footnote to the marketing plan, but a second decision point...
Kamya Elawadhi
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Holding Pharma Tech to the Highest Possible Standards
THOUGHT LEADERSHIP
Holding Pharma Tech to the Highest Possible Standards
Written by Natalie Mancuso, this piece explores how pharma can embrace AI and precision...
Natalie Mancuso
Deep Dives & Thought Leadership in Pharma Media
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Anthropic’s AI workplace: 4 signals for pharma media
THOUGHT LEADERSHIP
Anthropic’s AI workplace: 4 signals for pharma media
How Anthropic's workplace AI research could reshape pharma media roles, productivity, human expertise and agency business models.
Richard Springham
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Should Pharma Media Narrow the HCP-DTC Coordination Gap?
THOUGHT LEADERSHIP
Should Pharma Media Narrow the HCP-DTC Coordination Gap?
Media agency and pharma leaders weigh in.
Andrea Park
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The Pharmacist is Pharma Marketing’s Forgotten HCP Stakeholder
THOUGHT LEADERSHIP
The Pharmacist is Pharma Marketing’s Forgotten HCP Stakeholder
Pharmacist targeting isn't a footnote to the marketing plan, but a second decision point...
Kamya Elawadhi
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Holding Pharma Tech to the Highest Possible Standards
THOUGHT LEADERSHIP
Holding Pharma Tech to the Highest Possible Standards
Written by Natalie Mancuso, this piece explores how pharma can embrace AI and precision...
Natalie Mancuso
Deep Dives & Thought Leadership in Pharma Media
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Anthropic’s AI workplace: 4 signals for pharma media
THOUGHT LEADERSHIP
Anthropic’s AI workplace: 4 signals for pharma media
How Anthropic's workplace AI research could reshape pharma media roles, productivity, human expertise and agency business models.
Richard Springham
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The Healthcare Media Planners Workbook
THOUGHT LEADERSHIP
The Healthcare Media Planners Workbook
Introducing A New Framework for Smarter Media Planning
solli
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Access Is the Product: How AI Agents Are Changing Pharma Data Infrastructure
THOUGHT LEADERSHIP
Access Is the Product: How AI Agents Are Changing Pharma Data Infrastructure
PurpleLab’s Colin Jacobsen explores how agentic AI is making complex pharma data more...
Colin Jacobsen
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OpenAI Brings ChatGPT Into Epic EHR Workflows
THOUGHT LEADERSHIP
OpenAI Brings ChatGPT Into Epic EHR Workflows
What happens to media strategy when ChatGPT becomes how clinicians navigate the point of...
Richard Springham
Deep Dives & Thought Leadership in Pharma Media
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Anthropic’s AI workplace: 4 signals for pharma media
THOUGHT LEADERSHIP
Anthropic’s AI workplace: 4 signals for pharma media
How Anthropic's workplace AI research could reshape pharma media roles, productivity, human expertise and agency business models.
Richard Springham
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The Case for In-Person Connections in Pharma Media
THOUGHT LEADERSHIP
The Case for In-Person Connections in Pharma Media
In-person connections in an AI-shaped world, from HCP engagement to patient trust, loneliness and digital fatigue.
Richard Springham
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Do Healthcare Marketers Need a New Operating System?
THOUGHT LEADERSHIP
Do Healthcare Marketers Need a New Operating System?
Do Healthcare Marketers Need a New Operating System? A dive into an industry-shaping...
solli
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When Health Starts in a Chat Window
THOUGHT LEADERSHIP
When Health Starts in a Chat Window
What 617,000 Copilot health conversations tell us about the next shift in pharma media
Richard Springham
Deep Dives & Thought Leadership in Pharma Media
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solli Sessions Live: Conversations from Fierce Pharma Week 2026
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solli Sessions Live: Conversations from Fierce Pharma Week 2026
solli goes live from Philadelphia, bringing together pharma and healthcare leaders to...
solli
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Lauren Guity – solli Sessions Season 4
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Lauren Guity – solli Sessions Season 4
Lauren Guity, Industry Lead, Microsoft, joins solli Sessions season 4
solli
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Andrew Stark – solli Sessions season 4
THOUGHT LEADERSHIP
Andrew Stark – solli Sessions season 4
Andrew Stark, Chief Commercial Officer, PulsePoint, joins solli Sessions season 4
solli
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David Grandison Jr. – solli Sessions Season 4
THOUGHT LEADERSHIP
David Grandison Jr. – solli Sessions Season 4
David Grandison Jr. Instructional Technologist / AI Training Strategist (Former Director...
solli
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PARTNER INTERVIEW: PulsePoint
THOUGHT LEADERSHIP
PARTNER INTERVIEW: PulsePoint
How HCP intelligence can sharpen your DTC strategy
Sponsored by PulsePoint
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Patient Journey Based HCP Targeting
THOUGHT LEADERSHIP
Patient Journey Based HCP Targeting
Prioritizing HCPs whose patients are approaching a treatment decision
Sponsored by MedFuse
DeepIntent
MedAll
CMI Media Group
HealthLink Dimensions
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‘They’re Trusting Us With a Lot More’: Inside the Rise of the Pharma Media Agency
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‘They’re Trusting Us With a Lot More’: Inside the Rise of the Pharma Media Agency
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Can Pharma Media Build a Common Measurement Language?
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