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Health Union’s Meghan McNally Hits the High Notes
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Health Union’s Meghan McNally Hits the High Notes
She didn't plan on a career in health. More than a decade in, she can't imagine doing...
Larry Dobrow
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Real Chemistry Consolidates Media Team After Acquisitions
NEWS
Real Chemistry Consolidates Media Team After Acquisitions
The agency picked up Spring & Bond and Greater Than One last year.
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New PulsePoint Tool Reveals Impact of Specific Ads on Individual HCPs
NEWS
New PulsePoint Tool Reveals Impact of Specific Ads on Individual HCPs
The technology was developed with support from Butler/Till and Salix Pharmaceuticals.
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PARTNER INTERVIEW: epocrates
THOUGHT LEADERSHIP
PARTNER INTERVIEW: epocrates
Beyond the AI Hype: Building Clinical Tools Physicians Can Actually Trust
Sponsored by epocrates
TRAINING
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The Evolution of Search and Emergence of GEO
TRAINING
The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
solli Tutor
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PREMIUM CONTENT ✦ PREMIUM CONTENT ✦
Pharma Media Jargon & Acronyms Explained
TRAINING
Pharma Media Jargon & Acronyms Explained
This course demystifies the jargon, acronyms, and industry-specific language used in...
solli Tutor
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PREMIUM CONTENT ✦ PREMIUM CONTENT ✦
What is Rx Media
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What is Rx Media
This course introduces the essentials of prescription (Rx) media and how it differs from...
solli Tutor
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HCP Media Strategies: Key Differences Between EMEA and the U.S.
TRAINING
HCP Media Strategies: Key Differences Between EMEA and the U.S.
This course explores how HCP media strategies differ between the U.S. and EMEA. From...
solli Tutor
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Lifecycle of a Pharma Media Campaign
TRAINING
Lifecycle of a Pharma Media Campaign
This course explores how pharma media campaigns are built, executed, and measured in a...
solli Tutor
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Pharma Media 101
TRAINING
Pharma Media 101
This course gives you a clear, practical overview of the pharma media ecosystem and why...
solli Tutor
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Veeva picks up agentic MLR tech in Copli acquisition
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Veeva picks up agentic MLR tech in Copli acquisition
The automated tool is aimed at dramatically reducing manual MLR labor.
solli
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Doceree Unveils Clinical Targeting Tech for Digital Out-of-Home Ads
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Doceree Unveils Clinical Targeting Tech for Digital Out-of-Home Ads
Trigger DOOH made its debut at the 2026 Cannes Lions festival.
solli
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Populus Report Redefines Virtual Care as Interconnected Ecosystem Ripe for Engagement
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Populus Report Redefines Virtual Care as Interconnected Ecosystem Ripe for Engagement
Pharma marketers should approach virtual care as a cohesive digital experience, the...
solli
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Healthcare’s Data Challenge Is Connectivity, Not Access
THOUGHT LEADERSHIP
Healthcare’s Data Challenge Is Connectivity, Not Access
As data environments multiply and privacy requirements tighten, a unified identity...
Sponsored by PurpleLab
EVENTS
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Innovation in 2026 – a solli Roundtable
On Demand
EVENTS
Innovation in 2026 – a solli Roundtable
March 24, 2026 | Manhattan, NYC
Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.
solli
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solli x Doceree – Do Healthcare Marketers Need a New Operating System?
On Demand
EVENTS
solli x Doceree – Do Healthcare Marketers Need a New Operating System?
March 20, 2026 | Manhattan, NYC
Bringing together leaders from seven of the industry’s leading healthcare agencies to explore the challenges reshaping pharma marketing, from fragmented systems to AI, and what needs to change next.
Clare Springham
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CONTENT – solli Summit 2026
On Demand
EVENTS
CONTENT – solli Summit 2026
Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.
Clare Springham
EXPLORE NOW
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AGENDA – solli summit 2026
On Demand
EVENTS
AGENDA – solli summit 2026
March 25, 2026 Manhattan, NYC
solli Summit 2026 brought together 300 of the brightest minds in pharma media to collaborate, celebrate, and elevate the future of the industry.
Dan Coe
See Full Agenda
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Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD
On Demand
EVENTS
Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD
Data-Driven Strategies to Engage Professionals & Patients
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Preparing for 2026 – a solli Roundtable
On Demand
EVENTS
Preparing for 2026 – a solli Roundtable
October 9, 2025 | Manhattan, NYC
Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.
Clare Springham
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LiveRamp launches program to bulk up library of partner-built AI agents
NEWS
LiveRamp launches program to bulk up library of partner-built AI agents
Marketers will be able to deploy specific agents as needed.
solli
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The Evolution of Search and Emergence of GEO
TRAINING
The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
solli Tutor
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Privacy-safe data platforms are key to clearing impasse between marketing, compliance teams: report
NEWS
Privacy-safe data platforms are key to clearing impasse between marketing, compliance teams: report
A majority of pharma marketers report compliance-related delays and changes to DTC...
solli
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Wrango Brings Prescription Outcomes Data Into Google, Meta HCP Campaign Tracking
NEWS
Wrango Brings Prescription Outcomes Data Into Google, Meta HCP Campaign Tracking
The data can be fed into Google and Meta’s machine learning algorithms to improve HCP targeting.
solli
NEWS
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Real Chemistry Consolidates Media Team After Acquisitions
NEWS
Real Chemistry Consolidates Media Team After Acquisitions
The agency picked up Spring & Bond and Greater Than One last year.
solli
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New PulsePoint Tool Reveals Impact of Specific Ads on Individual HCPs
NEWS
New PulsePoint Tool Reveals Impact of Specific Ads on Individual HCPs
The technology was developed with support from Butler/Till and Salix Pharmaceuticals.
solli
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Health Union’s Meghan McNally Hits the High Notes
NEWS
Health Union’s Meghan McNally Hits the High Notes
She didn't plan on a career in health. More than a decade in, she can't imagine doing...
Larry Dobrow
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Veeva picks up agentic MLR tech in Copli acquisition
NEWS
Veeva picks up agentic MLR tech in Copli acquisition
The automated tool is aimed at dramatically reducing manual MLR labor.
solli
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Doceree Unveils Clinical Targeting Tech for Digital Out-of-Home Ads
NEWS
Doceree Unveils Clinical Targeting Tech for Digital Out-of-Home Ads
Trigger DOOH made its debut at the 2026 Cannes Lions festival.
solli
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Populus Report Redefines Virtual Care as Interconnected Ecosystem Ripe for Engagement
NEWS
Populus Report Redefines Virtual Care as Interconnected Ecosystem Ripe for Engagement
Pharma marketers should approach virtual care as a cohesive digital experience, the...
solli
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Content + Conversations: Driving Action Through Contextual Relevance and Engagement
THOUGHT LEADERSHIP
Content + Conversations: Driving Action Through Contextual Relevance and Engagement
Health Union combines trusted health content with genuine community conversations to help...
Sponsored by Health Union
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Doceree Taps New AI, Innovation Leaders Ahead of Daily Command Platform Launch
NEWS
Doceree Taps New AI, Innovation Leaders Ahead of Daily Command Platform Launch
The executives will oversee key aspects of the platform’s potential longevity.
solli
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Pamphlets, Bodybuilding and Lab Mice: Gerrica Frankfurth’s unconventional path to influencer marketing bliss
NEWS
Pamphlets, Bodybuilding and Lab Mice: Gerrica Frankfurth’s unconventional path to influencer...
HealthCentral’s HCP influencer whisperer didn’t plan on a career in pharma. Her...
Larry Dobrow
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Doceree Adds Clinical Intent Tracking Tech to Upcoming AI Platform
NEWS
Doceree Adds Clinical Intent Tracking Tech to Upcoming AI Platform
The Daily Command platform—plus Clinical Intent Signals intelligence layer—is set to debut next month.
solli
THOUGHT LEADERSHIP
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PARTNER INTERVIEW: epocrates
THOUGHT LEADERSHIP
PARTNER INTERVIEW: epocrates
Beyond the AI Hype: Building Clinical Tools Physicians Can Actually Trust
Sponsored by epocrates
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Healthcare’s Data Challenge Is Connectivity, Not Access
THOUGHT LEADERSHIP
Healthcare’s Data Challenge Is Connectivity, Not Access
As data environments multiply and privacy requirements tighten, a unified identity...
Sponsored by PurpleLab
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Content + Conversations: Driving Action Through Contextual Relevance and Engagement
THOUGHT LEADERSHIP
Content + Conversations: Driving Action Through Contextual Relevance and Engagement
Health Union combines trusted health content with genuine community conversations to help...
Sponsored by Health Union
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The Case for In-Person Connections in Pharma Media
THOUGHT LEADERSHIP
The Case for In-Person Connections in Pharma Media
In-person connections in an AI-shaped world, from HCP engagement to patient trust, loneliness and digital fatigue.
Richard Springham
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Cabana Confidential: Pharma Finds Its Voice at POSSIBLE 2026
THOUGHT LEADERSHIP
Cabana Confidential: Pharma Finds Its Voice at POSSIBLE 2026
Healthcare marketing’s real conversations at POSSIBLE 2026.
Jason Lotkowictz
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PARTNER INTERVIEW: OptimizeRx
THOUGHT LEADERSHIP
PARTNER INTERVIEW: OptimizeRx
Your Ads Are Only as Good as Your Data - And Here's Why
Sponsored by OptimizeRx
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CMI Media Group Expands Executive Team With 2 New Hires
NEWS
CMI Media Group Expands Executive Team With 2 New Hires
Both leaders are returning to CMI after stints at Omnicom
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Bayer Names New Marketing Chief for Consumer Health Division
NEWS
Bayer Names New Marketing Chief for Consumer Health Division
Samantha Avivi joined the Big Pharma in 2024
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New DeepIntent Tools Let Pharma Advertisers Precisely Target Live Sports Events
NEWS
New DeepIntent Tools Let Pharma Advertisers Precisely Target Live Sports Events
The new offering arrives just in time for the World Cup, NBA Finals and more.
solli
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Fullspan Health Introduces Healthline AI Agent
NEWS
Fullspan Health Introduces Healthline AI Agent
The publisher is billing the chatbot as a brand-safe way for health and pharma partners...
solli
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AI Tools Are Strengthening the Doctor-Patient Relationship, But Trust Remains an Issue
NEWS
AI Tools Are Strengthening the Doctor-Patient Relationship, But Trust Remains an Issue
Surging patient engagement represents a major opportunity for pharma media
solli
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DeepIntent Doubles Down on Point-of-Care Media Partnerships
NEWS
DeepIntent Doubles Down on Point-of-Care Media Partnerships
DeepIntent has expanded its point-of-care media ecosystem through new partnerships with epocrates and Lane4.io
solli
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‘Here For It All’: Victoria Takala Solves for Strategy, Mentorship and Change
NEWS
‘Here For It All’: Victoria Takala Solves for Strategy, Mentorship and Change
A fortuitous encounter paved the way for Takala’s arrival in pharma media. Now, as one...
Larry Dobrow
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Swoop acquires Nimble
NEWS
Swoop acquires Nimble
Seeking to introduce real-time prescription fulfilment and pharmacy connectivity to the...
solli
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The Case for In-Person Connections in Pharma Media
THOUGHT LEADERSHIP
The Case for In-Person Connections in Pharma Media
In-person connections in an AI-shaped world, from HCP engagement to patient trust, loneliness and digital fatigue.
Richard Springham
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DeepIntent to Integrate OptimizeRx’s Inventory
NEWS
DeepIntent to Integrate OptimizeRx’s Inventory
DeepIntent becomes the first DSP partner for OptimizeRx’s authenticated EHR network.
solli
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Consumers Drive Holistic Wellness Focus in Pharma Media Planning
NEWS
Consumers Drive Holistic Wellness Focus in Pharma Media Planning
VML’s Future 100: 2026 report signals growing consumer demand for integrated mental,...
solli
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Innovation in 2026 – a solli Roundtable
On Demand
EVENTS
Innovation in 2026 – a solli Roundtable
March 24, 2026 | Manhattan, NYC
Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.
solli
WATCH NOW
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Publicis acquires LiveRamp in $2.2bn deal to boost data and AI
NEWS
Publicis acquires LiveRamp in $2.2bn deal to boost data and AI
Publicis’s purchase of LiveRamp points to rising urgency in AI-driven identity, data analytics, and audience precision for pharma marketing and healthcare...
solli
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Cabana Confidential: Pharma Finds Its Voice at POSSIBLE 2026
THOUGHT LEADERSHIP
Cabana Confidential: Pharma Finds Its Voice at POSSIBLE 2026
Healthcare marketing’s real conversations at POSSIBLE 2026.
Jason Lotkowictz
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PARTNER INTERVIEW: OptimizeRx
THOUGHT LEADERSHIP
PARTNER INTERVIEW: OptimizeRx
Your Ads Are Only as Good as Your Data - And Here's Why
Sponsored by OptimizeRx
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PREMIUM CONTENT ✦ PREMIUM CONTENT ✦
Pharma’s guide to media agency models
THOUGHT LEADERSHIP
Pharma’s guide to media agency models
Getting the right partner is important, but implementing the best commercial model for that partnership is even more so!
Richard Springham
Most Popular Content
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Content Release: solli Summit 2026
NEWS
Content Release: solli Summit 2026
Dive into key takeouts from this industry-shaping event
solli
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Pharma Media 101
TRAINING
Pharma Media 101
This course gives you a clear, practical overview of the pharma media ecosystem and why...
solli Tutor
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When Health Starts in a Chat Window
THOUGHT LEADERSHIP
When Health Starts in a Chat Window
What 617,000 Copilot health conversations tell us about the next shift in pharma media
Richard Springham
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The 2026 Pharma Marketing Pulse Report
NEWS
The 2026 Pharma Marketing Pulse Report
Navigating the Intersection of Trends, Technology, and Trust
solli