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ALL THE LATEST NEWS FROM THE INTERNATIONAL PHARMACEUTICAL MEDIA INDUSTRY

Medscape Unveils New Clinical AI Platform
Aa new medical-grade generative-AI platform delivering evidence-based, specialty-specific...
solli
‘One Foot in the Unknown’: epocrates Product Guru Michelle Berg Looks Ahead
After honing her product-development chops at Hearst and Shoppable, Berg is helping steer...
Larry Dobrow
Rethinking the POC Marketing Mix
Traditional Marketing Mix Models May Undervalue Point-of-Care Impact by 4x
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‘Quarterback of the Sales Lifecycle’: Andrew Weintraub and the Case for Client Success 
After building the client success function at Mesmerize, Weintraub has turned his...
Larry Dobrow
Point of Care Advertising in the EHR Workflow
This course, developed in partnership with OptimizeRx, explores how pharmaceutical...
solli Tutor
Operationalizing Campaign Measurement Beyond Vanity Metrics
This course, developed in partnership with PurpleLab, helps healthcare marketers...
solli Tutor
Precision Rare Disease Marketing: Identifying Patients Earlier and Driving Outcomes
This course, developed in partnership with DeepIntent, explores how precision marketing...
solli Tutor
The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
solli Tutor
PREMIUM CONTENT ✦ PREMIUM CONTENT ✦
Pharma Media Jargon & Acronyms Explained
This course demystifies the jargon, acronyms, and industry-specific language used in...
solli Tutor
PREMIUM CONTENT ✦ PREMIUM CONTENT ✦
What is Rx Media
This course introduces the essentials of prescription (Rx) media and how it differs from...
solli Tutor
Math, art and media: Pfizer’s Julianne O’Connell strikes a professional balance
One of the first arrivals to the company’s in-house measurement team, O’Connell has...
Larry Dobrow
The Pharma Marketing Pulse Report
Health Union & solli partner on a new benchmark study for the industry
solli
‘Data speaks louder than opinions’: Doceree’s Jessica Rourke Leads with Numbers
The company’s HCP data ace recounts her journey from undergrad winery assistant to...
Larry Dobrow
solli Training Launches
Elevating Pharma Media Knowledge On-Demand
solli
Innovation in 2026 – a solli Roundtable
On Demand
Innovation in 2026 – a solli Roundtable
March 24, 2026 | Manhattan, NYC
Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.
solli
solli x Doceree – Do Healthcare Marketers Need a New Operating System?
On Demand
solli x Doceree – Do Healthcare Marketers Need a New Operating System?
March 20, 2026 | Manhattan, NYC
Bringing together leaders from seven of the industry’s leading healthcare agencies to explore the challenges reshaping pharma marketing, from fragmented systems to AI, and what needs to change next.
Clare Springham
CONTENT – solli Summit 2026
On Demand
CONTENT – solli Summit 2026
Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.
Clare Springham
AGENDA – solli summit 2026
On Demand
AGENDA – solli summit 2026
March 25, 2026 Manhattan, NYC
solli Summit 2026 brought together 300 of the brightest minds in pharma media to collaborate, celebrate, and elevate the future of the industry.
Dan Coe
Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD
On Demand
Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD
Data-Driven Strategies to Engage Professionals & Patients
solli
Preparing for 2026 – a solli Roundtable
On Demand
Preparing for 2026 – a solli Roundtable
October 9, 2025 | Manhattan, NYC
Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.
Clare Springham
What is Meta Marketing and Why is Pharma Missing Out?
The future of marketing has arrived, and pharma is still stuck in the waiting room.
Lloyd Lottner
Sustainable Growth in CTV Advertising
Scope3, an ad verification and sustainability technology provider, has published a new...
solli
Measuring up
Making measurement a feedback-feedforward engine within data strategy
Paulo Coelho Mendes
Trust the Process: Kate Rafferty’s Push for Media Methodology
Fewer than 10 years into her media career, Rafferty’s behind-the-scenes grace and...
Larry Dobrow
PARTNER INTERVIEW: CheckedUp
Building trust in point-of-care media through measurement and accreditation
Sponsored by CheckedUp
The Push for ‘True Partnership’ Between Media Agencies and Pharma Clients
The agency-pharma relationship is a two-way street.
Andrea Park
General AI Is Built to Be Right About Everything. Daily Command’s Semmelweis Is Built to Be Right...
Every platform in healthcare marketing now claims AI. The question that decides outcomes...
Sponsored by Doceree
Butler/Till Unlocks Double-Digit Script Lift
PulsePoint’s Approach to Rare Disease Omnichannel Marketing Efficiency
Sponsored by PulsePoint
Adam Marks – solli sessions Season 4
Join Adam Marks Senior Manager, Omnichannel Operations & Customer Experience, Regeneron...
solli
The Real Cost of Asking for ‘More with Less’ 
The push for efficiency is reshaping margins, talent and the client-agency bargain.  
Richard Springham
Wrango Launches Canada’s First Omnichannel HCP Marketing Platform
Canada’s first consent-based omnichannel HCP marketing platform expands pharma reach beyond the clinic while remaining compliant.
solli
CMI Media Group Releases The New Health Consumer report
The New Global Marketplace Assessment Report shares key trends
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