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Join Amanda Preto and Matt Durham from CMI Media Group on the Global Health Beat as they delve into the unique landscape of healthcare marketing in China with expert Tay Seow Seng.

Discover how China’s digital-first approach, mobile-centric strategies, and the influence of Key Opinion Leaders (KOLs) are reshaping the market. Learn about the integration of online and offline journeys, the rise of omnichannel engagement, and the role of AI in personalizing healthcare marketing.

Don’t miss this insightful discussion on the evolving trends and opportunities for HCP engagement in China.

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PARTNER INTERVIEW: CMI Media Group
THOUGHT LEADERSHIP
PARTNER INTERVIEW: CMI Media Group
How AI is reshaping healthcare media, from content to outcomes
Sponsored by CMI Media Group
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The Global HCP Media Blueprint: From Fragmented Buys to Unified Engagement
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The Global HCP Media Blueprint: From Fragmented Buys to Unified Engagement
Despite years of talk about “global” HCP media, most pharma companies still operate...
Sponsored by CMI Media Group
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Healthcare’s Consumer Revolution
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Healthcare’s Consumer Revolution
The forces driving patient empowerment and the future of pharma marketing.
Sponsored by CMI Media Group
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The AI Augmented Planning Future Already Available to Us Today
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José Ferreira Dives into The Driving Force of Change in Media
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Personalization in HCP Media
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Personalization in HCP Media
Why Local Insights Matter in Global Advertising Campaigns
Sponsored by CMI Media Group
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The Evolution of Point of Purchase: New Opportunities for Brands to Reach Patients and Prescribers
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The Evolution of Point of Purchase: New Opportunities for Brands to Reach Patients and Prescribers
The year 2020 became a catalyst for change in a number of verticals including healthcare...
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The Importance of Planning Beyond National Borders
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The Importance of Planning Beyond National Borders
Harnessing Insights from Global Media Vitals™ For Impactful Global Media Strategies
Sponsored by CMI Media Group

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