Thought Leadership
Solli Logo

Deep Dives & Thought Leadership in Pharma Media

Save to My.SolliSave to My.Solli
Healthcare’s Data Challenge Is Connectivity, Not Access
THOUGHT LEADERSHIP
Healthcare’s Data Challenge Is Connectivity, Not Access
As data environments multiply and privacy requirements tighten, a unified identity...
Sponsored by PurpleLab
Save to My.SolliSave to My.Solli
Content + Conversations: Driving Action Through Contextual Relevance and Engagement
THOUGHT LEADERSHIP
Content + Conversations: Driving Action Through Contextual Relevance and Engagement
Health Union combines trusted health content with genuine community conversations to help...
Sponsored by Health Union
Save to My.SolliSave to My.Solli
The Case for In-Person Connections in Pharma Media
THOUGHT LEADERSHIP
The Case for In-Person Connections in Pharma Media
In-person connections in an AI-shaped world, from HCP engagement to patient trust, loneliness and digital fatigue.
Richard Springham
Save to My.SolliSave to My.Solli
Cabana Confidential: Pharma Finds Its Voice at POSSIBLE 2026
THOUGHT LEADERSHIP
Cabana Confidential: Pharma Finds Its Voice at POSSIBLE 2026
Healthcare marketing’s real conversations at POSSIBLE 2026.
Jason Lotkowictz
TRAINING
Save to My.SolliSave to My.Solli
The Evolution of Search and Emergence of GEO
TRAINING
The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
solli Tutor
Save to My.SolliSave to My.Solli
PREMIUM CONTENT ✦ PREMIUM CONTENT ✦
Pharma Media Jargon & Acronyms Explained
TRAINING
Pharma Media Jargon & Acronyms Explained
This course demystifies the jargon, acronyms, and industry-specific language used in...
solli Tutor
Save to My.SolliSave to My.Solli
PREMIUM CONTENT ✦ PREMIUM CONTENT ✦
What is Rx Media
TRAINING
What is Rx Media
This course introduces the essentials of prescription (Rx) media and how it differs from...
solli Tutor
Save to My.SolliSave to My.Solli
HCP Media Strategies: Key Differences Between EMEA and the U.S.
TRAINING
HCP Media Strategies: Key Differences Between EMEA and the U.S.
This course explores how HCP media strategies differ between the U.S. and EMEA. From...
solli Tutor
Save to My.SolliSave to My.Solli
Lifecycle of a Pharma Media Campaign
TRAINING
Lifecycle of a Pharma Media Campaign
This course explores how pharma media campaigns are built, executed, and measured in a...
solli Tutor
Save to My.SolliSave to My.Solli
Pharma Media 101
TRAINING
Pharma Media 101
This course gives you a clear, practical overview of the pharma media ecosystem and why...
solli Tutor
Save to My.SolliSave to My.Solli
PARTNER INTERVIEW: OptimizeRx
THOUGHT LEADERSHIP
PARTNER INTERVIEW: OptimizeRx
Your Ads Are Only as Good as Your Data - And Here's Why
Sponsored by OptimizeRx
Save to My.SolliSave to My.Solli
Do Healthcare Marketers Need a New Operating System?
THOUGHT LEADERSHIP
Do Healthcare Marketers Need a New Operating System?
Do Healthcare Marketers Need a New Operating System? A dive into an industry-shaping...
solli
Save to My.SolliSave to My.Solli
When Health Starts in a Chat Window
THOUGHT LEADERSHIP
When Health Starts in a Chat Window
What 617,000 Copilot health conversations tell us about the next shift in pharma media
Richard Springham
Save to My.SolliSave to My.Solli
PARTNER INTERVIEW: CMI Media Group
THOUGHT LEADERSHIP
PARTNER INTERVIEW: CMI Media Group
How AI is reshaping healthcare media, from content to outcomes
Sponsored by CMI Media Group
EVENTS
Save to My.SolliSave to My.Solli
Innovation in 2026 – a solli Roundtable
On Demand
EVENTS
Innovation in 2026 – a solli Roundtable
March 24, 2026 | Manhattan, NYC
Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.
solli
WATCH NOW
Save to My.SolliSave to My.Solli
solli x Doceree – Do Healthcare Marketers Need a New Operating System?
On Demand
EVENTS
solli x Doceree – Do Healthcare Marketers Need a New Operating System?
March 20, 2026 | Manhattan, NYC
Bringing together leaders from seven of the industry’s leading healthcare agencies to explore the challenges reshaping pharma marketing, from fragmented systems to AI, and what needs to change next.
Clare Springham
WATCH NOW
Save to My.SolliSave to My.Solli
CONTENT – solli Summit 2026
On Demand
EVENTS
CONTENT – solli Summit 2026
Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.
Clare Springham
EXPLORE NOW
Save to My.SolliSave to My.Solli
AGENDA – solli summit 2026
On Demand
EVENTS
AGENDA – solli summit 2026
March 25, 2026 Manhattan, NYC
solli Summit 2026 brought together 300 of the brightest minds in pharma media to collaborate, celebrate, and elevate the future of the industry.
Dan Coe
See Full Agenda
Save to My.SolliSave to My.Solli
Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD
On Demand
EVENTS
Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD
Data-Driven Strategies to Engage Professionals & Patients
solli
WATCH NOW
Save to My.SolliSave to My.Solli
Preparing for 2026 – a solli Roundtable
On Demand
EVENTS
Preparing for 2026 – a solli Roundtable
October 9, 2025 | Manhattan, NYC
Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.
Clare Springham
WATCH NOW
Save to My.SolliSave to My.Solli
Growing confidence in Point‑of‑Care: why better data is the next leap forward
THOUGHT LEADERSHIP
Growing confidence in Point‑of‑Care: why better data is the next leap forward
POC and OOH face a defining moment as industry leaders call for stronger measurement, transparency, and data to unlock future growth
Drew Weicker
Save to My.SolliSave to My.Solli
Anticipating HCP Prescribing Behavior Pre-Diagnosis
THOUGHT LEADERSHIP
Anticipating HCP Prescribing Behavior Pre-Diagnosis
PulsePoint’s Approach to Rare Disease Omnichannel Marketing Efficiency
Sponsored by PulsePoint
Save to My.SolliSave to My.Solli
Heartbeats vs. Heatmaps: Why the Future of Pharma Media is Human
THOUGHT LEADERSHIP
Heartbeats vs. Heatmaps: Why the Future of Pharma Media is Human
Health Union highlighted the growing importance of human connection in pharma media at...
Sponsored by Health Union
Save to My.SolliSave to My.Solli
PARTNER INTERVIEW: PurpleLab
THOUGHT LEADERSHIP
PARTNER INTERVIEW: PurpleLab
A look at how data is reframing TV’s role in a streaming-first era for pharma.
Sponsored by PurpleLab
NEWS
Save to My.SolliSave to My.Solli
Populus Report Redefines Virtual Care as Interconnected Ecosystem Ripe for Engagement
NEWS
Populus Report Redefines Virtual Care as Interconnected Ecosystem Ripe for Engagement
Pharma marketers should approach virtual care as a cohesive digital experience, the...
solli
Save to My.SolliSave to My.Solli
LiveRamp launches program to bulk up library of partner-built AI agents
NEWS
LiveRamp launches program to bulk up library of partner-built AI agents
Marketers will be able to deploy specific agents as needed.
solli
Save to My.SolliSave to My.Solli
Privacy-safe data platforms are key to clearing impasse between marketing, compliance teams: report
NEWS
Privacy-safe data platforms are key to clearing impasse between marketing, compliance teams: report
A majority of pharma marketers report compliance-related delays and changes to DTC...
solli
Save to My.SolliSave to My.Solli
Wrango Brings Prescription Outcomes Data Into Google, Meta HCP Campaign Tracking
NEWS
Wrango Brings Prescription Outcomes Data Into Google, Meta HCP Campaign Tracking
The data can be fed into Google and Meta’s machine learning algorithms to improve HCP targeting.
solli
Save to My.SolliSave to My.Solli
Doceree Taps New AI, Innovation Leaders Ahead of Daily Command Platform Launch
NEWS
Doceree Taps New AI, Innovation Leaders Ahead of Daily Command Platform Launch
The executives will oversee key aspects of the platform’s potential longevity.
solli
Save to My.SolliSave to My.Solli
Doceree Adds Clinical Intent Tracking Tech to Upcoming AI Platform
NEWS
Doceree Adds Clinical Intent Tracking Tech to Upcoming AI Platform
The Daily Command platform—plus Clinical Intent Signals intelligence layer—is set to debut next month.
solli
Save to My.SolliSave to My.Solli
Why Healthcare Personalization Has Stalled
THOUGHT LEADERSHIP
Why Healthcare Personalization Has Stalled
Healthcare personalization has stalled because clinical data isn’t connected to...
Colleen Dawe
Save to My.SolliSave to My.Solli
Pharma Is Still Spending Billions on Keywords, Not Prescribers
THOUGHT LEADERSHIP
Pharma Is Still Spending Billions on Keywords, Not Prescribers
Why keyword-based targeting has become the industry default, the hidden inefficiencies it...
Josh Alvernia
Most Popular Content
Save to My.SolliSave to My.Solli
Content Release: solli Summit 2026
NEWS
Content Release: solli Summit 2026
Dive into key takeouts from this industry-shaping event
solli
Save to My.SolliSave to My.Solli
Pharma Media 101
TRAINING
Pharma Media 101
This course gives you a clear, practical overview of the pharma media ecosystem and why...
solli Tutor
Save to My.SolliSave to My.Solli
When Health Starts in a Chat Window
THOUGHT LEADERSHIP
When Health Starts in a Chat Window
What 617,000 Copilot health conversations tell us about the next shift in pharma media
Richard Springham
Save to My.SolliSave to My.Solli
The 2026 Pharma Marketing Pulse Report
NEWS
The 2026 Pharma Marketing Pulse Report
Navigating the Intersection of Trends, Technology, and Trust
solli