Latest News from Around the Pharma Media World

NEWS

OptimizeRx Introduces Tool to Embed Brand Savings Offers into Prescribing Workflow

CopayCue is aimed at improving medication access and adherence rates.

solli

NEWS

Klick Health Acquires Comms Consultancy Oxford PharmaGenesis

This marks Klick’s third acquisition since the start of 2025.

solli

NEWS

CMI Media Group Unveils Dedicated Tech Division Ad Astra

The WPP-owned agency is shooting for the stars with the newest addition to its business.

solli

NEWS

Pharma Media in Cannes 2026

Reflections from the leaders shaping the future of healthcare marketing.

solli

Latest News from Around the Pharma Media World

NEWS

OptimizeRx Introduces Tool to Embed Brand Savings Offers into Prescribing Workflow

CopayCue is aimed at improving medication access and adherence rates.

solli

NEWS

Klick Health Acquires Comms Consultancy Oxford PharmaGenesis

This marks Klick’s third acquisition since the start of 2025.

solli

NEWS

CMI Media Group Unveils Dedicated Tech Division Ad Astra

The WPP-owned agency is shooting for the stars with the newest addition to its business.

solli

NEWS

Pharma Media in Cannes 2026

Reflections from the leaders shaping the future of healthcare marketing.

solli

Latest News from Around the Pharma Media World

NEWS

OptimizeRx Introduces Tool to Embed Brand Savings Offers into Prescribing Workflow

CopayCue is aimed at improving medication access and adherence rates.

solli

NEWS

Klick Health Acquires Comms Consultancy Oxford PharmaGenesis

This marks Klick’s third acquisition since the start of 2025.

solli

NEWS

CMI Media Group Unveils Dedicated Tech Division Ad Astra

The WPP-owned agency is shooting for the stars with the newest addition to its business.

solli

NEWS

Pharma Media in Cannes 2026

Reflections from the leaders shaping the future of healthcare marketing.

solli

More News

Deep Dives & Thought Leadership in Pharma Media

THOUGHT LEADERSHIP

Health and Pharma Brands Go for Consumer Engagement Goal With World Cup Campaigns

Pharma spots have so far made up nearly 5% of all World Cup ad airings.

Andrea Park

THOUGHT LEADERSHIP

PARTNER INTERVIEW: epocrates

Beyond the AI Hype: Building Clinical Tools Physicians Can Actually Trust

Healthcare’s Data Challenge Is Connectivity, Not Access

As data environments multiply and privacy requirements tighten, a unified identity...

Content + Conversations: Driving Action Through Contextual Relevance and Engagement

Health Union combines trusted health content with genuine community conversations to help...

The Case for In-Person Connections in Pharma Media

In-person connections in an AI-shaped world, from HCP engagement to patient trust, loneliness and digital fatigue.

Richard Springham

THOUGHT LEADERSHIP

Cabana Confidential: Pharma Finds Its Voice at POSSIBLE 2026

Healthcare marketing’s real conversations at POSSIBLE 2026.

Jason Lotkowictz

THOUGHT LEADERSHIP

Do Healthcare Marketers Need a New Operating System?

Do Healthcare Marketers Need a New Operating System? A dive into an industry-shaping...

solli

THOUGHT LEADERSHIP

Growing confidence in Point‑of‑Care: why better data is the next leap forward

POC and OOH face a defining moment as industry leaders call for stronger measurement, transparency, and data to unlock future growth

Drew Weicker

Deep Dives & Thought Leadership in Pharma Media

THOUGHT LEADERSHIP

Health and Pharma Brands Go for Consumer Engagement Goal With World Cup Campaigns

Pharma spots have so far made up nearly 5% of all World Cup ad airings.

Andrea Park

THOUGHT LEADERSHIP

The Case for In-Person Connections in Pharma Media

In-person connections in an AI-shaped world, from HCP engagement to patient trust, loneliness and digital fatigue.

Richard Springham

THOUGHT LEADERSHIP

Cabana Confidential: Pharma Finds Its Voice at POSSIBLE 2026

Healthcare marketing’s real conversations at POSSIBLE 2026.

Jason Lotkowictz

THOUGHT LEADERSHIP

Do Healthcare Marketers Need a New Operating System?

Do Healthcare Marketers Need a New Operating System? A dive into an industry-shaping...

solli

Deep Dives & Thought Leadership in Pharma Media

THOUGHT LEADERSHIP

The Case for In-Person Connections in Pharma Media

In-person connections in an AI-shaped world, from HCP engagement to patient trust, loneliness and digital fatigue.

Richard Springham

THOUGHT LEADERSHIP

Do Healthcare Marketers Need a New Operating System?

Do Healthcare Marketers Need a New Operating System? A dive into an industry-shaping...

solli

THOUGHT LEADERSHIP

When Health Starts in a Chat Window

What 617,000 Copilot health conversations tell us about the next shift in pharma media

Richard Springham

THOUGHT LEADERSHIP

Growing confidence in Point‑of‑Care: why better data is the next leap forward

POC and OOH face a defining moment as industry leaders call for stronger measurement, transparency, and data to unlock future growth

Drew Weicker

Deep Dives & Thought Leadership in Pharma Media

THOUGHT LEADERSHIP

The Case for In-Person Connections in Pharma Media

In-person connections in an AI-shaped world, from HCP engagement to patient trust, loneliness and digital fatigue.

Richard Springham

THOUGHT LEADERSHIP

Do Healthcare Marketers Need a New Operating System?

Do Healthcare Marketers Need a New Operating System? A dive into an industry-shaping...

solli

THOUGHT LEADERSHIP

When Health Starts in a Chat Window

What 617,000 Copilot health conversations tell us about the next shift in pharma media

Richard Springham

THOUGHT LEADERSHIP

The Hot Flash: Why and How Brands Should Join the Menopause Movement

Menopause is no longer a taboo - it’s a movement.

Carly Kuper

Deep Dives & Thought Leadership in Pharma Media

THOUGHT LEADERSHIP

Michele Sirkin – solli sessions Season 3

Michele Sirkin, Head of HCP Communications Design at Initiative, on human-centered media,...

solli

THOUGHT LEADERSHIP

Dr. David C. Rhew – solli sessions Season 3

Dr. David C. Rhew, Global Chief Medical Officer at Microsoft, on how AI can augment...

solli

THOUGHT LEADERSHIP

Matt Holland – solli sessions Season 3

Chief Operating Officer, Healio

solli

THOUGHT LEADERSHIP

Glenniss Richards – solli sessions Season 3

Senior Director of Media Activation at Bayer U.S. Pharma

solli

THOUGHT LEADERSHIP

PARTNER INTERVIEW: epocrates

Beyond the AI Hype: Building Clinical Tools Physicians Can Actually Trust

Healthcare’s Data Challenge Is Connectivity, Not Access

As data environments multiply and privacy requirements tighten, a unified identity...

Driving Change: Sustainability & Diversity, Equity & Inclusivity initiatives with the power to transform the pharma media sector

THOUGHT LEADERSHIP

Who Should Drive the Health Equity Conversation?

How Media and Marketing Can Close the Gaps in the US

Larry Dobrow

THOUGHT LEADERSHIP

Misinformation and Marginalization

What does Meta’s DEI Rollback mean for Pharma Media?

solli

THOUGHT LEADERSHIP

Charting Pharma Media’s Path in 2025 with LinkedIn’s B2B Benchmarks

Bold strategies, smart tech, and human skills drive tomorrow’s marketing success.

solli

THOUGHT LEADERSHIP

Advertising’s Diversity: Insights from GLAAD’s 2024 Visibility Perceptions in Advertising Report

Exploring ad strategies, inclusion metrics, and audience engagement within LGBTQ-focused...

solli

TRAINING

Precision Rare Disease Marketing: Identifying Patients Earlier and Driving Outcomes

This course, developed in partnership with DeepIntent, explores how precision marketing...

solli Tutor

TRAINING

The Evolution of Search and Emergence of GEO

This course, developed in Partnership with CMI Media Group, explores how AI is...

solli Tutor

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Pharma Media Jargon & Acronyms Explained

This course demystifies the jargon, acronyms, and industry-specific language used in...

solli Tutor

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What is Rx Media

This course introduces the essentials of prescription (Rx) media and how it differs from...

solli Tutor

TRAINING

HCP Media Strategies: Key Differences Between EMEA and the U.S.

This course explores how HCP media strategies differ between the U.S. and EMEA. From...

solli Tutor

TRAINING

Lifecycle of a Pharma Media Campaign

This course explores how pharma media campaigns are built, executed, and measured in a...

solli Tutor

THOUGHT LEADERSHIP

The Power of 360° Health Media Campaigns

Exploring the impact of integrated media strategies across patient and physicians

Rich Russey

THOUGHT LEADERSHIP

Unlocking Hispanic American CTV Insights

LG Ad Solutions, a global leader in connected TV and cross-screen advertising, recently published a report titled ‘Inclusive Screen Part 2: Hispanic...

solli

THOUGHT LEADERSHIP

GMSF Launched to Address Media Emissions

The Global Media Sustainability Framework (GMSF) has been released as a crucial initiative jointly developed by the Global Alliance for Responsible Media...

solli

THOUGHT LEADERSHIP

36 DE&I Resources Everyone in Global Pharma Media Must Know

Discover key resources advancing DE&I that can be used within the global pharmaceutical media industry

solli

EVENTS

On Demand

EVENTS

Innovation in 2026 – a solli Roundtable

March 24, 2026 | Manhattan, NYC

Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.

solli

WATCH NOW

On Demand

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solli x Doceree – Do Healthcare Marketers Need a New Operating System?

March 20, 2026 | Manhattan, NYC

Bringing together leaders from seven of the industry’s leading healthcare agencies to explore the challenges reshaping pharma marketing, from fragmented systems to AI, and what needs to change next.

Clare Springham

WATCH NOW

On Demand

EVENTS

CONTENT – solli Summit 2026

Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.

Clare Springham

EXPLORE NOW

On Demand

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AGENDA – solli summit 2026

March 25, 2026 Manhattan, NYC

solli Summit 2026 brought together 300 of the brightest minds in pharma media to collaborate, celebrate, and elevate the future of the industry.

Dan Coe

See Full Agenda

Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD

On Demand

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Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD

Data-Driven Strategies to Engage Professionals & Patients

solli

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Preparing for 2026 – a solli Roundtable

October 9, 2025 | Manhattan, NYC

Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.

Clare Springham

WATCH NOW

THOUGHT LEADERSHIP

The Role Media Can Play In Climate Justice

Empowering Change Through Focusing on Sustainable Media Practices

Kristofer Doerfler

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Nielsen’s Global Black Audiences Report: A summary for solli

Charlene Polite Corley writes a summary piece for solli on the opportunities for...

Charlene Polite Corley

Most Popular Content

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Pharma Media in Cannes 2026

Reflections from the leaders shaping the future of healthcare marketing.

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On Demand

EVENTS

CONTENT – solli Summit 2026

Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.

Clare Springham

EXPLORE NOW

TRAINING

The Evolution of Search and Emergence of GEO

This course, developed in Partnership with CMI Media Group, explores how AI is...

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‘Here For It All’: Victoria Takala Solves for Strategy, Mentorship and Change

A fortuitous encounter paved the way for Takala’s arrival in pharma media. Now, as one...

Larry Dobrow