Solli Logo

Future Focused: Emerging AI & Tech within Pharma Media, delivered in plain language

AI’s Double-Edged Sword for Pharma Media Publishers
As LLMs reshape digital advertising, how can pharma media publishers harness AI’s...
solli
Here, There and Everywhere: The Continuing Proliferation of Points of Care
Larry Dobrow dives into the past, present and future of POC media
Larry Dobrow
Growing confidence in Point‑of‑Care: why better data is the next leap forward
POC and OOH face a defining moment as industry leaders call for stronger measurement, transparency, and data to unlock future growth
Drew Weicker
Anticipating HCP Prescribing Behavior Pre-Diagnosis
PulsePoint’s Approach to Rare Disease Omnichannel Marketing Efficiency
Sponsored by PulsePoint
Heartbeats vs. Heatmaps: Why the Future of Pharma Media is Human
Health Union highlighted the growing importance of human connection in pharma media at...
Sponsored by Health Union
PARTNER INTERVIEW: PurpleLab
A look at how data is reframing TV’s role in a streaming-first era for pharma.
Sponsored by PurpleLab
Why Healthcare Personalization Has Stalled
Healthcare personalization has stalled because clinical data isn’t connected to...
Colleen Dawe
Pharma Is Still Spending Billions on Keywords, Not Prescribers
Why keyword-based targeting has become the industry default, the hidden inefficiencies it...
Josh Alvernia
The Emotional Intelligence Era in Pharma Media
In the evolution of pharma media the first chapters would narrate the story of formats, placements, and visibility. Ads in medical journals, prime-time TV...
Richard Springham
Healthcare Privacy and Compliance Trends in US Digital and Programmatic Marketing for 2025
Where are we today, and where will we go throughout 2025?
Jonathan McLeod
Data Quality: A Pillar for AI and Machine Learning in Pharma Marketing
Unlocking AI's Potential in Pharma Through Reliable Data
Tom Carter
The Path From Resistance to Reinvention: AI’s Impact on Healthcare Publishing
How has AI changed the healthcare publishing landscape, where is human expertise irreplaceable, and what does the future hold?
Richard Springham
What is the Future of AI/GenAI in Pharma HCP Marketing?
Balancing innovation with empathy, a dive into AI's role in pharma marketing through the...
Anthony S. Manson
The Data to Make Things Interesting
How Bringing Fresh Data Into The Conversation Helps Brands Sidestep Promo Fatigue
Paulo Coelho Mendes
Will All Digital Media Content Need To Be Accessible Conversationally?
An exploration into how Generative AI is shaping users interactions with digital content
Richard Springham
Extended Reality: How to Navigate 4 Common XR Challenges within Pharma Media
The potential for XR (Extended Reality) – AR (Augmented Reality), VR (Virtual Reality), and MR (Mixed Reality) – technology is both vast and...
Lloyd Lottner
AI Transforming Health Search Habits
Artificial intelligence (AI) has the power, potential and momentum to revolutionise not...
Oliver Capel
Beyond Words: New Metrics for AI in Healthcare Dialogue
Assessing AI's role in healthcare conversations and media strategies
Rick Knowles
Most Popular Content