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Future Focused: Emerging AI & Tech within Pharma Media, delivered in plain language

WEBINAR #1: Beyond the Script Webinar Series
What Physicians Know, What They’re Looking For, and How This Affects Brand Success
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WEBINAR 6: Next POC Media – a solli x Doceree Webinar Series
Tomorrow’s Vision Today: Point-of-Care Media Trends for 2026 and Beyond
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Re-imagining Medical Affairs x Programmatic Media: From Parallel Tracks to a Shared, Trusted Journey
Part 2 - Insights from the solli × Doceree Global Programmatic Roundtable, Zurich
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Re-imagining Medical Affairs x Programmatic Media: From Parallel Tracks to a Shared, Trusted Journey
PART 1 - Insights from the solli × Doceree Global Programmatic Roundtable, Zurich
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PREMIUM CONTENT ✦ PREMIUM CONTENT ✦
Pharma Media Jargon & Acronyms Explained
This course demystifies the jargon, acronyms, and industry-specific language used in...
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PREMIUM CONTENT ✦ PREMIUM CONTENT ✦
What is Rx Media
This course introduces the essentials of prescription (Rx) media and how it differs from...
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HCP Media Strategies: Key Differences Between EMEA and the U.S.
This course explores how HCP media strategies differ between the U.S. and EMEA. From...
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Lifecycle of a Pharma Media Campaign
This course explores how pharma media campaigns are built, executed, and measured in a...
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Pharma Media 101
This course gives you a clear, practical overview of the pharma media ecosystem and why...
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PREMIUM CONTENT ✦ PREMIUM CONTENT ✦
Measuring Success in Rx Campaigns: EMEA
This course teaches pharma marketers how to measure campaign performance across EMEA’s...
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What’s not impossible in Pharma Media?
Inspired by an exclusive interview with Mick Ebeling
Richard Springham
From Reactive to Proactive HCP Engagement
How AI-Enabled Engagements Can Change the Fundamentals of Pharma Media
Kamya Elawadhi
The Prompt Report: What Pharma Media Needs to Know
From Research to Reality: Harnessing the Science of Prompting in Pharma Media
Richard Springham
WEBINAR 5: Next POC Media – a solli x Doceree Webinar Series
Webinar 5: Insights to Impact: Mastering Data-Driven Decision Making in Point-of-Care...
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WEBINAR 4: Next POC Media – a solli x Doceree Webinar Series
Webinar 4: Compliance and Confidence - Navigating the Regulatory Landscape of POC...
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What is Generative Engine Optimisation (GEO) and its role in healthcare marketing?
Search is changing. As generative AI tools become more common, traditional SEO is no longer enough
Tom Vaughton
Don’t Get AI-Washed
5 Questions to Make AI Work For You
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The Evolving Role of AI Assistants in Healthcare and Pharma Media
AI assistants are reshaping healthcare by supporting clinical decisions and opening new...
Anthony S. Manson
DeepIntent Doubles Down on Point-of-Care Media Partnerships
DeepIntent has expanded its point-of-care media ecosystem through new partnerships with epocrates and Lane4.io
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‘Here For It All’: Victoria Takala Solves for Strategy, Mentorship and Change
A fortuitous encounter paved the way for Takala’s arrival in pharma media. Now, as one...
Larry Dobrow
Swoop acquires Nimble
Seeking to introduce real-time prescription fulfilment and pharmacy connectivity to the...
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DeepIntent to Integrate OptimizeRx’s Inventory
DeepIntent becomes the first DSP partner for OptimizeRx’s authenticated EHR network.
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Consumers Drive Holistic Wellness Focus in Pharma Media Planning
VML’s Future 100: 2026 report signals growing consumer demand for integrated mental,...
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Publicis acquires LiveRamp in $2.2bn deal to boost data and AI
Publicis’s purchase of LiveRamp points to rising urgency in AI-driven identity, data analytics, and audience precision for pharma marketing and healthcare...
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The Future of Point of Care
Evolving Toward Smarter, Connected Solutions
Joey Cohen
From Print to Prompts in Pharma Media
A journey through what 'media' has meant within pharma, and what the future may hold.
Richard Springham
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