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Latest News from Around the Pharma Media World

Roku Launches Roku Exchange
Roku, the popular TV streaming platform in the U.S., has introduced Roku Exchange, an new advertising technology solution designed to provide marketers of all...
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Global Ad Revenue Set for Major Growth
GroupM Global Midyear Forecast Projects Significant Growth Globally and Across Channels
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ASCO 2024: ONCOassist Garners Global Support
A recent article published in the Journal of Clinical Oncology and presented as an abstract at the ASCO conference in Chicago, titled “Impact of Digital...
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Deerfield Agency Acquires Embedded
Deerfield Agency, an independent marketing and communications partner for healthcare and...
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M3 Launches ‘M3 Production’
Building campaign strategy, bespoke content creation, and campaign optimization into their wheelhouse
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Microsoft’s Bold Move on Carbon-Free Energy
Can this Inspire the Global Pharma Media Industry to Take Action?
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Understanding Asian Influence and Media Consumption
Nielsen's Latest from their Diverse Intelligence Series
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CMI Media Group: Analyzes US HCP Perceptions of Pharma Messaging
The reports shows HCPs value trust, patient-centric approaches, and clear pharmaceutical communication strategies.
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The Future of Point of Care
Evolving Toward Smarter, Connected Solutions
Joey Cohen
From Print to Prompts in Pharma Media
A journey through what 'media' has meant within pharma, and what the future may hold.
Richard Springham
WEBINAR 2: Next POC Media – a solli x Doceree Webinar Series
Webinar 2: The Blueprint for Success – Crafting a Winning POC Media Strategy
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From Silos to Synergy: Integrating DTC and HCP Messaging
Connecting Patient and Provider Communications for Authentic Engagement
Sponsored by Health Union
Baron Harper – solli sessions Season 2
Join Baron Harper, Senior Director at The Trade Desk, in this episode of solli Session,...
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Point of Care Media is Essential – Not Optional
Engaging Patients, Caregivers, and HCPs at the Moment That Matters Most
Christine Mormile
Google Rolls Out AI Overviews in US
We summarise this roll out and ask some key questions for all those in the global pharma...
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G-Med Introduces Targeted Direct Messaging for Physicians
Offering a new way to engage with physicians in the international market
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THE STORY OF SOLLI’S MISSION
A look at why solli came to life and it's mission for the future
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Mediaplus Group & Wefra Life acquire stake in CMS
The trio now set their sights on unified global expansion
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FDA Seeks Input on Biosimilar Promotion Guidance
Draft guidance open for public comment to refine promotional practices for biosimilar products
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Acxiom and Deep Intent Announce Strategic Partnership
New integration designed to push precision and equity within clients’ work
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