Erica Clark – solli Sessions Season 4
Media Measurement and Optimization, Oncology at Pfizer
Watch the full episode below:
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AI, In-Housing & Smarter Measurement: Erica Clark on the Future of Pharma Media
In this episode of the solli Sessions podcast, Erica Clark, Manager, Media Measurement and Optimization, Oncology at Pfizer, explores how in-housing is changing pharma media, why AI is helping teams turn data into decisions faster, and why measurement needs to be embedded into strategy from the very beginning.
What to expect from this podcast episode:
- The Evolution of In-Housing – How bringing media execution, analytics and measurement closer to the business can enable faster decision-making while maintaining valuable agency and technology partnerships.
- AI Beyond the Hype – Why the real differentiator isn’t simply having AI, but understanding the data behind it and proving that it actually improves outcomes.
- Beyond Impressions – Why marketers increasingly want to understand who engaged, how deeply they engaged and whether that interaction resulted in meaningful action.
- Connecting Media & Measurement – How bringing together data from different partners and capabilities can create a more complete picture of performance and customer behaviour.
- Measurement from Day One – Why measurement should be considered at the start of new media programs, formats and AI-driven offerings rather than as an afterthought.
Whether you’re a pharma marketer, media strategist, analytics professional or brand leader, this podcast episode offers practical insights into how AI, in-housing and smarter measurement are reshaping healthcare media.
Don’t miss this podcast conversation with one of the industry’s leading voices on media measurement, optimization and the evolving pharma media landscape.
To dive into all solli Sessions podcast episode click HERE.
