Vivek Gaur – solli Sessions season 4

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AI, Zero-Click Search & Measurement: Vivek Gaur on the Future of Pharma Marketing

In this episode of the solli Sessions podcast, Vivek Gaur, Director, Marketing Analytics & GenAI Initiatives at BeOneMedicines, explores why AI is becoming a great equalizer for patients and HCPs, how zero-click search is reshaping traditional approaches to SEO, and why pharma marketers need to rethink measurement in an increasingly AI-driven world.

What to expect from this episode:

• AI as the Great Equalizer – How AI is helping patients and HCPs access complex healthcare information and narrowing traditional knowledge gaps.
• Brand Marketing is the New SEO – Why zero-click search and AI-generated answers are making authority, third-party content, KOL voices and scientific presence increasingly important.
• Rethinking Media Measurement – Why clicks are telling less of the story and how pharma marketers can evolve measurement across exposure, engagement and activation.
• Vibe Coding & AI-Powered Analytics – How emerging AI tools are helping teams rapidly prototype solutions, analyse data and turn insights into action faster.
• Pharma’s AI Opportunity – Why the industry needs to move beyond its historically cautious approach and embrace AI sooner across both marketing activation and measurement.

Whether you’re a pharma marketer, media strategist, analytics leader or commercial professional, this episode offers valuable insights into how AI is changing search, measurement and ways of working across healthcare marketing.

Don’t miss this conversation with one of the industry’s leading voices on marketing analytics, GenAI and the future of pharma measurement.

To dive into all solli Sessions podcast episode click HERE.