Healio Introduces EHR Connect & Activate Tools

Healio Strategic Solutions (HSS), part of the Wyanoke Group, has announced the introduction of two new tools—Healio EHR Connect and Healio EHR Activate—that seek to integrate pharmaceutical messaging into electronic health record (EHR) workflows.

The offerings build on HSS’s existing point-of-care portfolio, such as clinical guidance modules and monographs, and are designed to engage healthcare professionals (HCPs) at different stages of the patient encounter with more context and clinical alignment.

How the Tools Aim to Work

• EHR Connect places display advertising within the EHR interface (such as dashboards, side panels, or links), aligned with HCP target lists.

• EHR Activate introduces a trigger-based model, delivering messaging tied to real-time clinical actions in the EHR (e.g., diagnoses, lab orders, prescriptions). This seeks to broaden engagement beyond traditional target lists by reaching physicians actively managing relevant patients.

Targeting is supported by anonymized clinical data mapped to ICD-10, NDC, and CPT codes, with the goal of aligning brand communications more closely with physician behavior.

Why It Matters for Pharma Media

• In-workflow engagement: Messaging appears within the tools physicians already use, aiming to reduce friction and increase relevance at the point of decision-making.

• Expanded reach: The trigger-based model could extend campaign exposure to HCPs who may not have been part of predefined target lists.

• Attribution and measurement: By linking campaigns to clinical activity, the tools seek to improve visibility into prescribing impact.

• Omnichannel consistency: EHR-based triggers may reinforce messaging across broader digital and point-of-care ecosystems.

solli’s final thoughts

Healio’s continues the evolution of the next phase of point-of-care marketing, shifting from external environments (waiting rooms, portals) into embedded placements within core clinical workflows. For pharma media, the opportunity lies in greater precision—but so does the responsibility. Success will depend on ensuring messages are clinically relevant, compliant, and respectful of the HCP workflow.

As reliance on digital health records deepens, the challenge is not whether pharma should have a presence in EHRs, but how to ensure that presence adds value without undermining trust or worsening HCP information overload.

Read the full press release HERE.