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With a focus on Spain, CMI’s Health Beat discusses the significance of building relationships around the table and how COVID-19 forced a new avenue of digitalization and how that changed the trajectory of pharma marketing in Spain.

Join the following in discussion:

  • Matt Durham, Director, Global Media, CMI Media Group
  • Juan Pedro Franco, General Director, Fidia Pharmaceuticals
  • Fernando Rojas, Director Health and Life Sciences, SNGULAR

Watch now to explore these trends, and dive deeper into the Spanish market.

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Personalization in HCP Media
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Personalization in HCP Media
Why Local Insights Matter in Global Advertising Campaigns
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The Evolution of Point of Purchase: New Opportunities for Brands to Reach Patients and Prescribers
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The Importance of Planning Beyond National Borders
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The Importance of Planning Beyond National Borders
Harnessing Insights from Global Media Vitals™ For Impactful Global Media Strategies
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