Solli Logo

Deep Dives & Thought Leadership in Pharma Media

Susan Dorfman – solli sessions Season 1
An in-depth conversation with Susan Dorfman covering the past, present & future of pharma...
solli
Bot or not: Measuring email metrics in a bot-inflated world
Measuring email opens after iOS 15 has been a challenge, and there are more challenges ahead as email clicks are rapidly inflated by email security bots....
Caleb Freeman
Personalisation vs. Adaptation in International Pharma
Its about to get personal... How best to connect with your audience in International Pharma
Richard Rowe
RFP or Targeted Negotiation?
What is the difference, and why is it important to clarify?
Richard Springham
IAB’s PAIR brings new HCP media opportunities
What is the PAIR protocol and how can it be used by HCP media planners?
Tom Hespos
The Final Frontier: Harnessing Paid Media in Medical Affairs
Why international pharma teams should harness paid media
Richard Rowe
The Creator Conundrum
Bridging the Metrics Gap in Creator Marketing: What Pharma Can Learn
solli
Pfizer’s Measurement Maven
Former actuary Brynne Colella refines a crucial media function
Larry Dobrow
Doximity acquires Pathway Medical for US$63 million
How Doximity’s $63M acquisition signals a shift toward trusted, AI-driven intelligence at the point of care
solli
Lessons from LinkedIn’s Latest Report
New data shows why real people, cultural cues, and mobile-first formats matter more than...
solli
6 Key Takeaways from PulsePoint’s HealthNEXT
From AQ to integration: insights from the stage and the side conversations
solli
TikTok’s AI Suite Raises New Creative Questions for Pharma Media
New AI suite seeks to streamline content production and creative performance for brands -...
solli
Towards A Remedy for Pharma’s Signal Loss
The trend of the year in advertising circles goes beyond the on/off imminent demise of...
Ryan Lee
From Expert to Leader
From Master Problem Solver to Inspiring Greatness in Others
Richard Atherton
The Evolution of Point of Purchase: New Opportunities for Brands to Reach Patients and Prescribers
The year 2020 became a catalyst for change in a number of verticals including healthcare...
Sponsored by CMI Media Group
The Data to Make Things Interesting
How Bringing Fresh Data Into The Conversation Helps Brands Sidestep Promo Fatigue
Paulo Coelho Mendes
Greg Jackson – solli sessions Season 1
solli & Formedics talk through the past, present & future for Formedics
solli
The Omnichallenge of Omnichannel Engagement: Reaching HCPs Outside of a Professional Context
Find out how Medscape Extend can drive increased global HCP reach
Sponsored by Medscape Global
Will All Digital Media Content Need To Be Accessible Conversationally?
An exploration into how Generative AI is shaping users interactions with digital content
Richard Springham
The Future of Health Info on YouTube
YouTube recently launched the Health Creator Community, a new initiative designed to support health organizations and healthcare professionals (HCPs) in...
Richard Springham
Most Popular Content