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Deep Dives & Thought Leadership in Pharma Media

Prasad Ghag – solli sessions Season 1
An in-depth conversation with Prasad Ghag covering personal, company, and industry...
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Spotify’s 2024 Podcast Trends & Pharma’s Opportunity
What are the key trends in podcasting, and how can pharma brands harness these in their media plans?
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Susan Dorfman – solli sessions Season 1
An in-depth conversation with Susan Dorfman covering the past, present & future of pharma...
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Bot or not: Measuring email metrics in a bot-inflated world
Measuring email opens after iOS 15 has been a challenge, and there are more challenges ahead as email clicks are rapidly inflated by email security bots....
Caleb Freeman
Personalisation vs. Adaptation in International Pharma
Its about to get personal... How best to connect with your audience in International Pharma
Richard Rowe
RFP or Targeted Negotiation?
What is the difference, and why is it important to clarify?
Richard Springham
POC’s Moment: Breaking Down the Latest POCMA & M3 MI Report
Charting POC's Growth, and Developing Role within the Omnichannel Mix
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Phreesia Urges Pharma to Rethink Media Privacy Practices
solli digs into the privacy-first report laid out in the latest report
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ixInsights 2025: Unpacking the ixlayer & Ipsos report
A Closer Look at What Patients Expect From Digital Health - and Pharma’s Role in...
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DeepIntent Launches Cortex™
Re-engineering Their DSP for the Healthcare Media Market
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Google’s AI Health Updates from The Check Up 2025
What Media Professionals in Pharma & Healthcare Need to Know
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The Rise of AI Use by HCPs
Insights from the Impiricus & CMI Media Group Frontlines Report
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IAB’s PAIR brings new HCP media opportunities
What is the PAIR protocol and how can it be used by HCP media planners?
Tom Hespos
The Final Frontier: Harnessing Paid Media in Medical Affairs
Why international pharma teams should harness paid media
Richard Rowe
Towards A Remedy for Pharma’s Signal Loss
The trend of the year in advertising circles goes beyond the on/off imminent demise of...
Ryan Lee
From Expert to Leader
From Master Problem Solver to Inspiring Greatness in Others
Richard Atherton
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