Solli Logo

Latest News from Around the Pharma Media World

LinkedIn Invites Brands to Sponsor User-Generated Newsletters
LinkedIn is extending the opportunity for brands to sponsor user-generated newsletters,...
solli
Medscape Global Introduces ‘Medscape Outcomes’
Medscape Global division launches a new guaranteed behavioural outcomes option for clients
solli
Ziff Davis Acquires Tech Publisher CNET
A Strategic Expansion for owner of Everyday Health & MedPage Today
solli
X Sues GARM Over Alleged Advertiser Boycott
Elon Musk's X Claims Massive Loss in Ad Revenue from Alleged Boycott
solli
Nielsen’s latest report on US TV habits, The Gauge™
Streaming Platforms Reach New Heights as Summer Streamers Drive Record TV Usage
solli
Initiative Health Unveils Genome
A New HCP Media Toolkit for the International Market
solli
AI in Healthcare: Balancing Optimism with Caution
EY Survey Reveals Healthcare Executives' Trust and Concerns About AI Integration
solli
CMI launches “What Patients Want and Need from Pharma 2024/2025” Report
CMI Media Group has released the latest edition of its annual syndicated research,...
solli
Dr. David C. Rhew – solli sessions Season 3
Dr. David C. Rhew, Global Chief Medical Officer at Microsoft, on how AI can augment...
solli
The End of Inference
Why Precision Marketing Is Moving to Evidence Based Audience Strategies
Jeremy Mittler
Matt Holland – solli sessions Season 3
Chief Operating Officer, Healio
solli
Implicit vs Explicit Search: Reviewing The History & Strategic Best Practices
As AI reshapes search, implicit contextual search is emerging as a powerful yet overlooked tool for marketers.
Chris Matuszewski
The Disparity Disconnect: What Pharma Media Can Learn from IHI’s Framework
How a new approach to evaluating health disparities could reshape the way pharma...
Richard Springham
Beyond Healthcare Consumers: Pharma DTC TV and the Halo Effect to HCPs
Pharma brands spend billions on TV advertising to reach patients - but how much of that...
Daniel Lynch
Understanding German HCP behaviours
A recent study from DocCheck, coliquio, and esanum sheds light on the information-seeking...
solli
Artificial Intelligence and the Future of HCP Engagement
The healthcare landscape is rapidly evolving, with significant advancements in artificial intelligence (AI) reshaping how healthcare professionals (HCPs)...
solli
Formedics Formed by uniting Physician’s Weekly & Figure1
Physician’s Weekly and Figure 1 have united under a new parent company, Formedics, LLC, following the acquisition of Figure 1 in February this year. By...
solli
Medscape Global Launches Affinity
New Data Offering Advances Understanding & Targeting of ex-US HCPs
solli
Reuters Institute Digital News Report 2024
In an era of rapid technological advancements and evolving media landscapes, the Reuters...
solli
Roku Launches Roku Exchange
Roku, the popular TV streaming platform in the U.S., has introduced Roku Exchange, an new advertising technology solution designed to provide marketers of all...
solli
Most Popular Content