MAGNA Raises 2024 U.S. Ad Spend Forecast

Highlights Growth in Pharma and Health Sectors

Solli
16th September 2024
MAGNA has updated its 2024 U.S. advertising revenue forecast, citing a stronger economy, growth in digital media, and the impact of major cyclical events like the presidential election and Summer Olympics.Total U.S. ad revenues are now expected to increase by 11.4%, reaching $377 billion, up...
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