Paid media, the new ABPI Code & QR codes – how are you affected?

Navigating the ABPI Code changes: QR codes and paid media

Dr Rina Newton
25th September 2024
The Association of the British Pharmaceutical Industry (ABPI) Code of Practice is the cornerstone self-regulatory framework governing pharmaceutical activities in the UK. It sets out requirements to ensure that promotional and non-promotional activities and interactions between the pharmaceutical...
Solli

SIGN UP FOR FREE TODAY

Access your FREE my.solli account to get unlimited access to all FREE content across solli.
SIGN IN / SIGN UP
Most Popular Articles