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Latest News from Around the Pharma Media World

NEWS

New PharmaForceIQ Platform Wields Measurement for Real-Time Campaign Optimization

Pharma marketers can use Optichannel 360 to answer campaign questions with measurement...

solli

NEWS

Impiricus Bolsters HCP Engagement Platform With QPharma’s Sample Request Tech

Eligible clinicians are now able to request samples directly within Impiricus’ platform.

solli

NEWS

InterVid Tees Up Sports Marketing Offering for Pharma Media

The new vertical is meant to connect health brands with digital marketing and sponsorship...

solli

NEWS

DeepIntent Taps Into Vistar Media’s Digital OOH Inventory

The partnership follows a string of others aimed at expanding DeepIntent’s offerings to...

solli

Latest News from Around the Pharma Media World

NEWS

New PharmaForceIQ Platform Wields Measurement for Real-Time Campaign Optimization

Pharma marketers can use Optichannel 360 to answer campaign questions with measurement...

solli

NEWS

Impiricus Bolsters HCP Engagement Platform With QPharma’s Sample Request Tech

Eligible clinicians are now able to request samples directly within Impiricus’ platform.

solli

NEWS

InterVid Tees Up Sports Marketing Offering for Pharma Media

The new vertical is meant to connect health brands with digital marketing and sponsorship...

solli

NEWS

DeepIntent Taps Into Vistar Media’s Digital OOH Inventory

The partnership follows a string of others aimed at expanding DeepIntent’s offerings to...

solli

Latest News from Around the Pharma Media World

NEWS

New PharmaForceIQ Platform Wields Measurement for Real-Time Campaign Optimization

Pharma marketers can use Optichannel 360 to answer campaign questions with measurement...

solli

NEWS

Impiricus Bolsters HCP Engagement Platform With QPharma’s Sample Request Tech

Eligible clinicians are now able to request samples directly within Impiricus’ platform.

solli

NEWS

InterVid Tees Up Sports Marketing Offering for Pharma Media

The new vertical is meant to connect health brands with digital marketing and sponsorship...

solli

NEWS

DeepIntent Taps Into Vistar Media’s Digital OOH Inventory

The partnership follows a string of others aimed at expanding DeepIntent’s offerings to...

solli

More News

Deep Dives & Thought Leadership in Pharma Media

THOUGHT LEADERSHIP

Erica Clark – solli Sessions Season 4

Erica Clark, Media Measurement and Optimization, Oncology at Pfizer

solli

THOUGHT LEADERSHIP

The Pharma Media Measurement Manifesto

Introducing the “SOLLI” framework for pharma media measurement.

Andrea Park

THOUGHT LEADERSHIP

The Case for Measuring Actual Human Impact in Pharma Media

Moving beyond clicks and audience quality to track trust, engagement and other...

Andrea Park

THOUGHT LEADERSHIP

Vivek Gaur – solli Sessions season 4

Vivek Gaur, Director, Marketing Analytics & GenAI Initiatives at BeOneMedicines

solli

Deep Dives & Thought Leadership in Pharma Media

THOUGHT LEADERSHIP

The Pharma Media Measurement Manifesto

Introducing the “SOLLI” framework for pharma media measurement.

Andrea Park

THOUGHT LEADERSHIP

The Case for Measuring Actual Human Impact in Pharma Media

Moving beyond clicks and audience quality to track trust, engagement and other...

Andrea Park

THOUGHT LEADERSHIP

Can Pharma Media Build a Common Measurement Language?

Pharma media agency and tech leaders weigh in.

Andrea Park

THOUGHT LEADERSHIP

‘They’re Trusting Us With a Lot More’: Inside the Rise of the Pharma Media Agency

Media agencies are staring down personnel, tech and cost challenges. Yet their seat at...

Larry Dobrow

Deep Dives & Thought Leadership in Pharma Media

THOUGHT LEADERSHIP

The Pharma Media Measurement Manifesto

Introducing the “SOLLI” framework for pharma media measurement.

Andrea Park

THOUGHT LEADERSHIP

The Case for Measuring Actual Human Impact in Pharma Media

Moving beyond clicks and audience quality to track trust, engagement and other...

Andrea Park

THOUGHT LEADERSHIP

Can Pharma Media Build a Common Measurement Language?

Pharma media agency and tech leaders weigh in.

Andrea Park

THOUGHT LEADERSHIP

‘They’re Trusting Us With a Lot More’: Inside the Rise of the Pharma Media Agency

Media agencies are staring down personnel, tech and cost challenges. Yet their seat at...

Larry Dobrow

Deep Dives & Thought Leadership in Pharma Media

THOUGHT LEADERSHIP

The Pharma Media Measurement Manifesto

Introducing the “SOLLI” framework for pharma media measurement.

Andrea Park

THOUGHT LEADERSHIP

The Case for Measuring Actual Human Impact in Pharma Media

Moving beyond clicks and audience quality to track trust, engagement and other...

Andrea Park

THOUGHT LEADERSHIP

Can Pharma Media Build a Common Measurement Language?

Pharma media agency and tech leaders weigh in.

Andrea Park

THOUGHT LEADERSHIP

‘They’re Trusting Us With a Lot More’: Inside the Rise of the Pharma Media Agency

Media agencies are staring down personnel, tech and cost challenges. Yet their seat at...

Larry Dobrow

Deep Dives & Thought Leadership in Pharma Media

THOUGHT LEADERSHIP

The Case for In-Person Connections in Pharma Media

In-person connections in an AI-shaped world, from HCP engagement to patient trust, loneliness and digital fatigue.

Richard Springham

THOUGHT LEADERSHIP

Do Healthcare Marketers Need a New Operating System?

Do Healthcare Marketers Need a New Operating System? A dive into an industry-shaping...

solli

THOUGHT LEADERSHIP

When Health Starts in a Chat Window

What 617,000 Copilot health conversations tell us about the next shift in pharma media

Richard Springham

THOUGHT LEADERSHIP

The Hot Flash: Why and How Brands Should Join the Menopause Movement

Menopause is no longer a taboo - it’s a movement.

Carly Kuper

Deep Dives & Thought Leadership in Pharma Media

THOUGHT LEADERSHIP

Erica Clark – solli Sessions Season 4

Erica Clark, Media Measurement and Optimization, Oncology at Pfizer

solli

THOUGHT LEADERSHIP

Vivek Gaur – solli Sessions season 4

Vivek Gaur, Director, Marketing Analytics & GenAI Initiatives at BeOneMedicines

solli

THOUGHT LEADERSHIP

Lois-An Gregory – solli Sessions Season 4

Join Lois-An Gregory, Principal Strategy & Insights Lead, Google, on solli Sessions...

solli

THOUGHT LEADERSHIP

Jason Brenner – solli Sessions season 4

Jason Brenner, RVP Healthcare & Lifesciences at LiveRamp, joins Season 4 of solli...

solli

THOUGHT LEADERSHIP

PARTNER INTERVIEW: IQVIA Digital

Measurement Everywhere: Why Continuous Measurement Is Becoming the Foundation of Modern...

PARTNER INTERVIEW: Healio

How AI Is Reshaping HCP Engagement and What It Means for Pharma Media