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ALL THE LATEST NEWS FROM THE INTERNATIONAL PHARMACEUTICAL MEDIA INDUSTRY

AI in Healthcare: Balancing Optimism with Caution
EY Survey Reveals Healthcare Executives' Trust and Concerns About AI Integration
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Understanding German HCP behaviours
A recent study from DocCheck, coliquio, and esanum sheds light on the information-seeking...
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Artificial Intelligence and the Future of HCP Engagement
The healthcare landscape is rapidly evolving, with significant advancements in artificial intelligence (AI) reshaping how healthcare professionals (HCPs)...
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Medscape Global Launches Affinity
New Data Offering Advances Understanding & Targeting of ex-US HCPs
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Operationalizing Campaign Measurement Beyond Vanity Metrics
This course, developed in partnership with PurpleLab, helps healthcare marketers...
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Precision Rare Disease Marketing: Identifying Patients Earlier and Driving Outcomes
This course, developed in partnership with DeepIntent, explores how precision marketing...
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The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
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PREMIUM CONTENT ✦ PREMIUM CONTENT ✦
Pharma Media Jargon & Acronyms Explained
This course demystifies the jargon, acronyms, and industry-specific language used in...
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PREMIUM CONTENT ✦ PREMIUM CONTENT ✦
What is Rx Media
This course introduces the essentials of prescription (Rx) media and how it differs from...
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HCP Media Strategies: Key Differences Between EMEA and the U.S.
This course explores how HCP media strategies differ between the U.S. and EMEA. From...
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Reuters Institute Digital News Report 2024
In an era of rapid technological advancements and evolving media landscapes, the Reuters...
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Global Ad Revenue Set for Major Growth
GroupM Global Midyear Forecast Projects Significant Growth Globally and Across Channels
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ASCO 2024: ONCOassist Garners Global Support
A recent article published in the Journal of Clinical Oncology and presented as an abstract at the ASCO conference in Chicago, titled “Impact of Digital...
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M3 Launches ‘M3 Production’
Building campaign strategy, bespoke content creation, and campaign optimization into their wheelhouse
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Innovation in 2026 – a solli Roundtable
On Demand
Innovation in 2026 – a solli Roundtable
March 24, 2026 | Manhattan, NYC
Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.
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solli x Doceree – Do Healthcare Marketers Need a New Operating System?
On Demand
solli x Doceree – Do Healthcare Marketers Need a New Operating System?
March 20, 2026 | Manhattan, NYC
Bringing together leaders from seven of the industry’s leading healthcare agencies to explore the challenges reshaping pharma marketing, from fragmented systems to AI, and what needs to change next.
Clare Springham
CONTENT – solli Summit 2026
On Demand
CONTENT – solli Summit 2026
Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.
Clare Springham
AGENDA – solli summit 2026
On Demand
AGENDA – solli summit 2026
March 25, 2026 Manhattan, NYC
solli Summit 2026 brought together 300 of the brightest minds in pharma media to collaborate, celebrate, and elevate the future of the industry.
Dan Coe
Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD
On Demand
Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD
Data-Driven Strategies to Engage Professionals & Patients
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Preparing for 2026 – a solli Roundtable
On Demand
Preparing for 2026 – a solli Roundtable
October 9, 2025 | Manhattan, NYC
Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.
Clare Springham
Microsoft’s Bold Move on Carbon-Free Energy
Can this Inspire the Global Pharma Media Industry to Take Action?
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G-Med Introduces Targeted Direct Messaging for Physicians
Offering a new way to engage with physicians in the international market
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THE STORY OF SOLLI’S MISSION
A look at why solli came to life and it's mission for the future
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Mediaplus Group & Wefra Life acquire stake in CMS
The trio now set their sights on unified global expansion
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The Real Cost of Asking for ‘More with Less’ 
The push for efficiency is reshaping margins, talent and the client-agency bargain.  
Richard Springham
PARTNER INTERVIEW: Doceree
From conversation to creation: How co-creation is shaping the future of healthcare AI
Sponsored by Doceree
What Does a Pharma Media Agency Look Like in an Agentic AI World?
Don’t worry: There’s still plenty of room for humans in the loop.
Andrea Park
What Claude Science Means for Pharma Media 
When AI moves from chatbot to industry workbench, the moats shift. 
Richard Springham
Health and Pharma Brands Go for Consumer Engagement Goal With World Cup Campaigns
Pharma spots have so far made up nearly 5% of all World Cup ad airings.
Andrea Park
PARTNER INTERVIEW: epocrates
Beyond the AI Hype: Building Clinical Tools Physicians Can Actually Trust
Sponsored by epocrates
Scope3 Exposes Ad Placement Inefficiencies
The report calls for standardized, sustainable digital advertising practices.
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Google releases ‘AI Sprinter’ report
Capturing the economic opportunity of AI in emerging markets
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