Episode 1 – Matthew Holland, Chief Operating Officer at Healio, bringing a provider- and healthcare media–focused perspective on how organizations earn and sustain HCP attention.

The discussion will blend three themes. The conversation will lean primarily toward healthcare media evolution, with physician attention and AI reinforcing the narrative, and will remain centered on the HCP perspective while acknowledging commercial realities.

Conversation Topics:

• Earning physician attention in an increasingly noisy, AI-driven healthcare environment
• How healthcare media leaders have had to rethink audience behavior, credibility, and distribution over the past decade
• The role of AI and automation in shaping the future of trusted healthcare education