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Media Mastery: Essential deep-dives into critical areas for pharma media professionals

From Reactive to Proactive HCP Engagement
How AI-Enabled Engagements Can Change the Fundamentals of Pharma Media
Kamya Elawadhi
US Pharma Media at the Crossroads
Taking Stock of 2025 While Sitting in the Waiting Room for 2026
Scott Grenz
Stop Focusing on the Twenty Percent
The overlooked power of in-store experiences in a digital age
Jacob Harrison
Michele Sirkin – solli sessions Season 3
Michele Sirkin, Head of HCP Communications Design at Initiative, on human-centered media,...
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The Next Era of Emotional Intelligence in Pharma Media
Where Technology Scales Emotion and Meaning Drives Performance
Richard Springham
Pharma Marketing Hits Its AI Inflection Point in 2026
11 industry leaders on what's real, what's hype, and what's next
Jason Lotkowictz
Dr. David C. Rhew – solli sessions Season 3
Dr. David C. Rhew, Global Chief Medical Officer at Microsoft, on how AI can augment...
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The End of Inference
Why Precision Marketing Is Moving to Evidence Based Audience Strategies
Jeremy Mittler
The Prompt Report: What Pharma Media Needs to Know
From Research to Reality: Harnessing the Science of Prompting in Pharma Media
Richard Springham
Obesity Treatment Challenges and Opportunities: A Data-Driven Approach for Pharma
M3 MI’s therapeutic area report, Marketing & Media Intelligence for the Obesity Market
Daniel Lynch
EHR and Health System Integration
An inside look at how EHR and health system integration are transforming healthcare...
Joey Cohen
WEBINAR 5: Next POC Media – a solli x Doceree Webinar Series
Webinar 5: Insights to Impact: Mastering Data-Driven Decision Making in Point-of-Care...
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The ROI Multiplier Hiding in Your Marketing Budget
The one investment pharmaceutical marketers can make that will deliver multiples on ROI
Scott Grenz
Game on! Untapped opportunities in eSports & Women’s Basketball
How can pharma brands harness these two thriving arenas?
Charlene Polite Corley
Rethinking HCP Engagement
Rethinking HCP Engagement: The Strategic Power of Next Best Engagement
Rich Russey
WEBINAR 4: Next POC Media – a solli x Doceree Webinar Series
Webinar 4: Compliance and Confidence - Navigating the Regulatory Landscape of POC...
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What is Generative Engine Optimisation (GEO) and its role in healthcare marketing?
Search is changing. As generative AI tools become more common, traditional SEO is no longer enough
Tom Vaughton
Don’t Get AI-Washed
5 Questions to Make AI Work For You
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Innovations in Content Delivery
Meeting Patients and Providers Where They Are
Joey Cohen
Patients Increasingly Value Healthcare Television Ads
Amid Regulatory Headwinds This Trend Continues to Grow
Daniel Lynch
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