Formedics Acquires AMC Media Group
Seeking to become the omni-channel HCP network leader
Formedics, a leading healthcare professional (HCP) community and engagement platform, has announced its acquisition of AMC Media Group, a portfolio known for its digital properties and partnerships with key opinion leaders (KOLs) and medical associations. This acquisition is set to bolster Formedics’ reach, increasing its network by more than 60% to encompass 1.5 million verified HCPs, including physicians, nurse practitioners, physician assistants, and allied health professionals (AHPs).
The acquisition of AMC Media Group is in line with Formedics’ ongoing strategy to enhance peer-driven learning within specialized medical communities. By integrating AMC’s digital assets and partnerships, Formedics is seeking to be the only omni-channel network offering HCPs a unified platform for digital, live events, social, and point-of-care (POC) engagements.
“AMC Media Group’s portfolio is vital to Formedics becoming the go-to partner for HCPs seeking trusted peer learning and medical information to support better clinical decisions,” said Greg Jackson, CEO of Formedics. “Underlying our HCP network is a proprietary data engine performing complex algorithms on user behaviors and preferences across our audience of 1.5 million HCPs. This distinct capability to continuously identify the most resonant content while connecting relevant peers and branded messaging redefines the landscape for medical communication and peer learning.”
The Formedics platform now includes 25 digital properties across peer-to-peer collaboration, KOL roundtables, specialty-specific communities, and partnerships with 12 medical societies.
AMC Media Group’s leadership, including CEO Gene Conselyea and President JC Landry, will continue in their roles, contributing to the integration of AMC’s assets with Formedics’ existing properties.
“Joining Formedics marks a pivotal moment in our company’s journey,” said JC Landry, President of AMC Media Group. “We have dedicated ourselves to innovating and creating solutions for HCPs to collaborate and learn since our inception in 2007. By combining our portfolio and industry relationships with Formedics’, and its cutting-edge technology and reach, we elevate our collective mission to better serve healthcare practitioners with tailored content and engaging experiences that facilitate improved patient care.”
solli’s Final Thought
Formedics continues is acquisitive ways after the recent acquisition of Figure1, and is in line with Greg Jackson’s discussion with solli CEO, Richard Springham, in July 2024.
- Will this spur on competitive HCP platforms to grow inorganically to compete across all channels?
- How quickly will Formedics & AMC Group integrate to offer the proposed benefits to clients?
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