Doceree Launches AdManager
A Tailored Ad Management Solution for Healthcare Publishers
Doceree, a global leader in physician-exclusive programmatic messaging, has introduced AdManager, a dedicated ad management platform designed to help healthcare publishers enhance HCP engagement, maximize ad revenue, and improve return on ad spend (ROAS). Built on Doceree’s proprietary ESPIYAN™ technology, AdManager seeks to streamline ad operations while ensuring compliance with stringent healthcare regulations.
Addressing Healthcare-Specific Challenges
AdManager is designed to offer centralized inventory management, AI-driven optimization, and built-in compliance tools. By unifying ad inventory and integrating demand-side capabilities, the platform aims to improve fill rates, CPMs, and overall monetization.
Key Aspirations of AdManager
- Designed to ensure compliance and precise HCP targeting.
- Seeks to improve fill rates and revenue through direct access to premium healthcare advertisers.
- Uses real-time data analytics to enhance ad performance.
- Built to work alongside existing ad tech infrastructure.
- Supports HIPAA, GDPR, CCPA, and SOC2 compliance.
A notable addition is “Ask Doceree,” an AI-powered assistant, designed to offer real-time guidance on integration, ad management, and best practices.
Leadership Perspective
Harshit Jain, MD, Founder & Global CEO of Doceree, emphasized the industry-first nature of AdManager:
“Our goal is to provide healthcare publishers with a refreshed and efficient ad management experience, enabling them to maximize engagement and revenue while maintaining the highest compliance standards.”
Vijay Adapala, EVP – Global Supply Partnerships, highlighted the gap in existing solutions:
“Most ad platforms aren’t built for healthcare’s unique needs, leading to compliance risks and underutilized inventory. AdManager is designed to address these challenges head-on.”
