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Latest News from Around the Pharma Media World

NEWS

OpenAI Launches ‘ChatGPT for Clinicians’ to Support Clinical Workflows

AI moves closer to the point of care

solli

NEWS

Initiative’s Rising Strategy Star Kajal Gajria Connects the Dots

She didn't know media agencies were a thing – until she joined one and promptly became...

Larry Dobrow

NEWS

Content Release: solli Summit 2026

Dive into key takeouts from this industry-shaping event

solli

NEWS

POCMA Releases HCP Insights eBook on Modern Engagement

Clinician insights on improving pharma engagement at the point of care

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Latest News from Around the Pharma Media World

NEWS

Kinesso’s Lifetime Learner Sam Sherman and the Evolution of the Addressable Media Function

Sherman arrived at Kinesso as a TV expert. Less than four years later, she’s one of...

solli

NEWS

Adobe’s 2025 Digital Trends Report

Adobe’s 2025 Digital Trends Report Highlights the Growing Need for Unified Creativity,...

solli

Latest News from Around the Pharma Media World

NEWS

OpenAI Launches ‘ChatGPT for Clinicians’ to Support Clinical Workflows

AI moves closer to the point of care

solli

NEWS

Initiative’s Rising Strategy Star Kajal Gajria Connects the Dots

She didn't know media agencies were a thing – until she joined one and promptly became...

Larry Dobrow

NEWS

Content Release: solli Summit 2026

Dive into key takeouts from this industry-shaping event

solli

NEWS

POCMA Releases HCP Insights eBook on Modern Engagement

Clinician insights on improving pharma engagement at the point of care

solli

Latest News from Around the Pharma Media World

NEWS

Initiative’s Rising Strategy Star Kajal Gajria Connects the Dots

She didn't know media agencies were a thing – until she joined one and promptly became...

Larry Dobrow

NEWS

Content Release: solli Summit 2026

Dive into key takeouts from this industry-shaping event

solli

NEWS

POCMA Releases HCP Insights eBook on Modern Engagement

Clinician insights on improving pharma engagement at the point of care

solli

NEWS

Whole-person health index signals new data layer for pharma media and engagement

New whole-person health index introduces measurable lifestyle data, with implications for targeting and engagement in pharma media.

solli

More News

Deep Dives & Thought Leadership in Pharma Media

THOUGHT LEADERSHIP

When Health Starts in a Chat Window

What 617,000 Copilot health conversations tell us about the next shift in pharma media

Richard Springham

THOUGHT LEADERSHIP

PARTNER INTERVIEW: CMI Media Group

How AI is reshaping healthcare media, from content to outcomes

Growing confidence in Point‑of‑Care: why better data is the next leap forward

POC and OOH face a defining moment as industry leaders call for stronger measurement, transparency, and data to unlock future growth

Drew Weicker

THOUGHT LEADERSHIP

Anticipating HCP Prescribing Behavior Pre-Diagnosis

PulsePoint’s Approach to Rare Disease Omnichannel Marketing Efficiency

Growing confidence in Point‑of‑Care: why better data is the next leap forward

POC and OOH face a defining moment as industry leaders call for stronger measurement, transparency, and data to unlock future growth

Drew Weicker

THOUGHT LEADERSHIP

Why Healthcare Personalization Has Stalled

Healthcare personalization has stalled because clinical data isn’t connected to...

Colleen Dawe

THOUGHT LEADERSHIP

The Hot Flash: Why and How Brands Should Join the Menopause Movement

Menopause is no longer a taboo - it’s a movement.

Carly Kuper

THOUGHT LEADERSHIP

Inside the new clinical AI search reality: HCP use is outpacing pharma strategy

New research from Varn Health x Beacon reveals that more than half of HCPs already use AI...

Stephanie Mackay-Stokes

Deep Dives & Thought Leadership in Pharma Media

THOUGHT LEADERSHIP

When Health Starts in a Chat Window

What 617,000 Copilot health conversations tell us about the next shift in pharma media

Richard Springham

THOUGHT LEADERSHIP

Growing confidence in Point‑of‑Care: why better data is the next leap forward

POC and OOH face a defining moment as industry leaders call for stronger measurement, transparency, and data to unlock future growth

Drew Weicker

THOUGHT LEADERSHIP

Why Healthcare Personalization Has Stalled

Healthcare personalization has stalled because clinical data isn’t connected to...

Colleen Dawe

THOUGHT LEADERSHIP

Pharma Is Still Spending Billions on Keywords, Not Prescribers

Why keyword-based targeting has become the industry default, the hidden inefficiencies it...

Josh Alvernia

Deep Dives & Thought Leadership in Pharma Media

THOUGHT LEADERSHIP

When Health Starts in a Chat Window

What 617,000 Copilot health conversations tell us about the next shift in pharma media

Richard Springham

THOUGHT LEADERSHIP

Growing confidence in Point‑of‑Care: why better data is the next leap forward

POC and OOH face a defining moment as industry leaders call for stronger measurement, transparency, and data to unlock future growth

Drew Weicker

THOUGHT LEADERSHIP

Inside the new clinical AI search reality: HCP use is outpacing pharma strategy

New research from Varn Health x Beacon reveals that more than half of HCPs already use AI...

Stephanie Mackay-Stokes

THOUGHT LEADERSHIP

Stop Focusing on the Twenty Percent

The overlooked power of in-store experiences in a digital age

Jacob Harrison

Deep Dives & Thought Leadership in Pharma Media

THOUGHT LEADERSHIP

When Health Starts in a Chat Window

What 617,000 Copilot health conversations tell us about the next shift in pharma media

Richard Springham

THOUGHT LEADERSHIP

The Hot Flash: Why and How Brands Should Join the Menopause Movement

Menopause is no longer a taboo - it’s a movement.

Carly Kuper

THOUGHT LEADERSHIP

The Disparity Disconnect: What Pharma Media Can Learn from IHI’s Framework

How a new approach to evaluating health disparities could reshape the way pharma...

Richard Springham

THOUGHT LEADERSHIP

WEBINAR 6: Next POC Media – a solli x Doceree Webinar Series

Tomorrow’s Vision Today: Point-of-Care Media Trends for 2026 and Beyond

solli

Deep Dives & Thought Leadership in Pharma Media

THOUGHT LEADERSHIP

Michele Sirkin – solli sessions Season 3

Michele Sirkin, Head of HCP Communications Design at Initiative, on human-centered media,...

solli

THOUGHT LEADERSHIP

Dr. David C. Rhew – solli sessions Season 3

Dr. David C. Rhew, Global Chief Medical Officer at Microsoft, on how AI can augment...

solli

THOUGHT LEADERSHIP

Matt Holland – solli sessions Season 3

Chief Operating Officer, Healio

solli

THOUGHT LEADERSHIP

Glenniss Richards – solli sessions Season 3

Senior Director of Media Activation at Bayer U.S. Pharma

solli

THOUGHT LEADERSHIP

PARTNER INTERVIEW: CMI Media Group

How AI is reshaping healthcare media, from content to outcomes

Anticipating HCP Prescribing Behavior Pre-Diagnosis

PulsePoint’s Approach to Rare Disease Omnichannel Marketing Efficiency