Latest News from Around the Pharma Media World

NEWS

DeepIntent Doubles Down on Point-of-Care Media Partnerships

DeepIntent has expanded its point-of-care media ecosystem through new partnerships with epocrates and Lane4.io

solli

NEWS

‘Here For It All’: Victoria Takala Solves for Strategy, Mentorship and Change

A fortuitous encounter paved the way for Takala’s arrival in pharma media. Now, as one...

Larry Dobrow

NEWS

Swoop acquires Nimble

Seeking to introduce real-time prescription fulfilment and pharmacy connectivity to the...

solli

NEWS

DeepIntent to Integrate OptimizeRx’s Inventory

DeepIntent becomes the first DSP partner for OptimizeRx’s authenticated EHR network.

solli

Latest News from Around the Pharma Media World

NEWS

DeepIntent Doubles Down on Point-of-Care Media Partnerships

DeepIntent has expanded its point-of-care media ecosystem through new partnerships with epocrates and Lane4.io

solli

NEWS

‘Here For It All’: Victoria Takala Solves for Strategy, Mentorship and Change

A fortuitous encounter paved the way for Takala’s arrival in pharma media. Now, as one...

Larry Dobrow

NEWS

Swoop acquires Nimble

Seeking to introduce real-time prescription fulfilment and pharmacy connectivity to the...

solli

NEWS

DeepIntent to Integrate OptimizeRx’s Inventory

DeepIntent becomes the first DSP partner for OptimizeRx’s authenticated EHR network.

solli

Latest News from Around the Pharma Media World

NEWS

‘Here For It All’: Victoria Takala Solves for Strategy, Mentorship and Change

A fortuitous encounter paved the way for Takala’s arrival in pharma media. Now, as one...

Larry Dobrow

NEWS

Swoop acquires Nimble

Seeking to introduce real-time prescription fulfilment and pharmacy connectivity to the...

solli

NEWS

Consumers Drive Holistic Wellness Focus in Pharma Media Planning

VML’s Future 100: 2026 report signals growing consumer demand for integrated mental,...

solli

NEWS

Publicis acquires LiveRamp in $2.2bn deal to boost data and AI

Publicis’s purchase of LiveRamp points to rising urgency in AI-driven identity, data analytics, and audience precision for pharma marketing and healthcare...

solli

More News

Deep Dives & Thought Leadership in Pharma Media

THOUGHT LEADERSHIP

The Case for In-Person Connections in Pharma Media

In-person connections in an AI-shaped world, from HCP engagement to patient trust, loneliness and digital fatigue.

Richard Springham

THOUGHT LEADERSHIP

Cabana Confidential: Pharma Finds Its Voice at POSSIBLE 2026

Healthcare marketing’s real conversations at POSSIBLE 2026.

Jason Lotkowictz

THOUGHT LEADERSHIP

PARTNER INTERVIEW: OptimizeRx

Your Ads Are Only as Good as Your Data - And Here's Why

Do Healthcare Marketers Need a New Operating System?

Do Healthcare Marketers Need a New Operating System? A dive into an industry-shaping...

solli

Deep Dives & Thought Leadership in Pharma Media

THOUGHT LEADERSHIP

The Case for In-Person Connections in Pharma Media

In-person connections in an AI-shaped world, from HCP engagement to patient trust, loneliness and digital fatigue.

Richard Springham

THOUGHT LEADERSHIP

Cabana Confidential: Pharma Finds Its Voice at POSSIBLE 2026

Healthcare marketing’s real conversations at POSSIBLE 2026.

Jason Lotkowictz

THOUGHT LEADERSHIP

Do Healthcare Marketers Need a New Operating System?

Do Healthcare Marketers Need a New Operating System? A dive into an industry-shaping...

solli

THOUGHT LEADERSHIP

Growing confidence in Point‑of‑Care: why better data is the next leap forward

POC and OOH face a defining moment as industry leaders call for stronger measurement, transparency, and data to unlock future growth

Drew Weicker

Deep Dives & Thought Leadership in Pharma Media

THOUGHT LEADERSHIP

The Case for In-Person Connections in Pharma Media

In-person connections in an AI-shaped world, from HCP engagement to patient trust, loneliness and digital fatigue.

Richard Springham

THOUGHT LEADERSHIP

Cabana Confidential: Pharma Finds Its Voice at POSSIBLE 2026

Healthcare marketing’s real conversations at POSSIBLE 2026.

Jason Lotkowictz

THOUGHT LEADERSHIP

Do Healthcare Marketers Need a New Operating System?

Do Healthcare Marketers Need a New Operating System? A dive into an industry-shaping...

solli

THOUGHT LEADERSHIP

When Health Starts in a Chat Window

What 617,000 Copilot health conversations tell us about the next shift in pharma media

Richard Springham

Deep Dives & Thought Leadership in Pharma Media

THOUGHT LEADERSHIP

The Case for In-Person Connections in Pharma Media

In-person connections in an AI-shaped world, from HCP engagement to patient trust, loneliness and digital fatigue.

Richard Springham

THOUGHT LEADERSHIP

Do Healthcare Marketers Need a New Operating System?

Do Healthcare Marketers Need a New Operating System? A dive into an industry-shaping...

solli

THOUGHT LEADERSHIP

When Health Starts in a Chat Window

What 617,000 Copilot health conversations tell us about the next shift in pharma media

Richard Springham

THOUGHT LEADERSHIP

Growing confidence in Point‑of‑Care: why better data is the next leap forward

POC and OOH face a defining moment as industry leaders call for stronger measurement, transparency, and data to unlock future growth

Drew Weicker

Deep Dives & Thought Leadership in Pharma Media

THOUGHT LEADERSHIP

The Case for In-Person Connections in Pharma Media

In-person connections in an AI-shaped world, from HCP engagement to patient trust, loneliness and digital fatigue.

Richard Springham

THOUGHT LEADERSHIP

Do Healthcare Marketers Need a New Operating System?

Do Healthcare Marketers Need a New Operating System? A dive into an industry-shaping...

solli

THOUGHT LEADERSHIP

When Health Starts in a Chat Window

What 617,000 Copilot health conversations tell us about the next shift in pharma media

Richard Springham

THOUGHT LEADERSHIP

The Hot Flash: Why and How Brands Should Join the Menopause Movement

Menopause is no longer a taboo - it’s a movement.

Carly Kuper

Deep Dives & Thought Leadership in Pharma Media

THOUGHT LEADERSHIP

Michele Sirkin – solli sessions Season 3

Michele Sirkin, Head of HCP Communications Design at Initiative, on human-centered media,...

solli

THOUGHT LEADERSHIP

Dr. David C. Rhew – solli sessions Season 3

Dr. David C. Rhew, Global Chief Medical Officer at Microsoft, on how AI can augment...

solli

THOUGHT LEADERSHIP

Matt Holland – solli sessions Season 3

Chief Operating Officer, Healio

solli

THOUGHT LEADERSHIP

Glenniss Richards – solli sessions Season 3

Senior Director of Media Activation at Bayer U.S. Pharma

solli

THOUGHT LEADERSHIP

PARTNER INTERVIEW: OptimizeRx

Your Ads Are Only as Good as Your Data - And Here's Why

PARTNER INTERVIEW: CMI Media Group

How AI is reshaping healthcare media, from content to outcomes

ALL THE LATEST NEWS FROM THE INTERNATIONAL PHARMACEUTICAL MEDIA INDUSTRY

NEWS

5 Predictions for Pharma’s Commercial Landscape in 2030: Insights from Deloitte’s...

solli’s take on how Deloitte’s 2030 predictions could impact pharma’s media...

solli

NEWS

TikTok Partners with WHO to Combat Mental Health Stigma and Misinformation

TikTok contributes a combination of cash and ad credits to this partnership

solli

NEWS

Google Ads: AI Innovation Day 2024 – solli’s Take for Pharma Media

Highlighting Google Ads' recent announcements and their potential impact on pharma media

solli

NEWS

Paid media, the new ABPI Code & QR codes – how are you affected?

Navigating the ABPI Code changes: QR codes and paid media

Dr Rina Newton

TRAINING

Pharma Media Jargon & Acronyms Explained

This course demystifies the jargon, acronyms, and industry-specific language used in...

solli Tutor

TRAINING

What is Rx Media

This course introduces the essentials of prescription (Rx) media and how it differs from...

solli Tutor

TRAINING

HCP Media Strategies: Key Differences Between EMEA and the U.S.

This course explores how HCP media strategies differ between the U.S. and EMEA. From...

solli Tutor

TRAINING

Lifecycle of a Pharma Media Campaign

This course explores how pharma media campaigns are built, executed, and measured in a...

solli Tutor

TRAINING

Pharma Media 101

This course gives you a clear, practical overview of the pharma media ecosystem and why...

solli Tutor

TRAINING

Measuring Success in Rx Campaigns: EMEA

This course teaches pharma marketers how to measure campaign performance across EMEA’s...

solli Tutor

NEWS

IPG Launches Mediabrands Health

Interpublic Group (IPG) has announced the launch of Mediabrands Health, a new Center of Excellence (COE) within its Mediabrands division. This initiative aims...

solli

NEWS

Perplexity Ventures into Advertising

What is the new model, and what opportunities does this open for Pharma media?

solli

NEWS

The $1trn year: WARC’s latest Global Ad Spend Outlook

As the global advertising landscape undergoes rapid consolidation, the pharma media sector is poised for significant changes. A recent WARC report, Global Ad...

solli

NEWS

Adelaide Acquires Rita

Adelaide, a leader in attention-based media quality measurement, has acquired Rita, a privacy-friendly marketing insights company, in an all-stock transaction....

solli

EVENTS

On Demand

EVENTS

Innovation in 2026 – a solli Roundtable

March 24, 2026 | Manhattan, NYC

Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.

solli

WATCH NOW

On Demand

EVENTS

solli x Doceree – Do Healthcare Marketers Need a New Operating System?

March 20, 2026 | Manhattan, NYC

Bringing together leaders from seven of the industry’s leading healthcare agencies to explore the challenges reshaping pharma marketing, from fragmented systems to AI, and what needs to change next.

Clare Springham

WATCH NOW

On Demand

EVENTS

CONTENT – solli Summit 2026

Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.

Clare Springham

EXPLORE NOW