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ALL THE LATEST NEWS FROM THE INTERNATIONAL PHARMACEUTICAL MEDIA INDUSTRY

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Minnesota Delays Enforcement of Social Media Law
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Minnesota Delays Enforcement of Social Media Law
Minnesota has delayed enforcing its new social media law amid legal challenges. Explore the implications for pharma media.
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CMI’s International Man of Media
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CMI’s International Man of Media
Matt Durham anticipated pharma’s global media boom. Now he’s leading CMI Media...
Larry Dobrow
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Advent International to Acquire PatientPoint
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Advent International to Acquire PatientPoint
Highlighting the growing role of point-of-care media in omnichannel
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The Creator Conundrum
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The Creator Conundrum
Bridging the Metrics Gap in Creator Marketing: What Pharma Can Learn
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Think Global, Act Local: Mastering Pharma Media Strategy Across Markets
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Think Global, Act Local: Mastering Pharma Media Strategy Across Markets
This course, developed in partnership with CMI Media Group, explores how global pharma...
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Using AI-Powered Real-Time Physician Feedback to Optimize Brand Impact
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Using AI-Powered Real-Time Physician Feedback to Optimize Brand Impact
This course, developed in partnership with Sermo, explores how AI-powered, real-time...
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Point of Care Advertising in the EHR Workflow
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Point of Care Advertising in the EHR Workflow
This course, developed in partnership with OptimizeRx, explores how pharmaceutical...
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Operationalizing Campaign Measurement Beyond Vanity Metrics
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Operationalizing Campaign Measurement Beyond Vanity Metrics
This course, developed in partnership with PurpleLab, helps healthcare marketers...
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Precision Rare Disease Marketing: Identifying Patients Earlier and Driving Outcomes
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Precision Rare Disease Marketing: Identifying Patients Earlier and Driving Outcomes
This course, developed in partnership with DeepIntent, explores how precision marketing...
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The Evolution of Search and Emergence of GEO
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The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
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Pfizer’s Measurement Maven
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Pfizer’s Measurement Maven
Former actuary Brynne Colella refines a crucial media function
Larry Dobrow
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Doximity acquires Pathway Medical for US$63 million
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Doximity acquires Pathway Medical for US$63 million
How Doximity’s $63M acquisition signals a shift toward trusted, AI-driven intelligence at the point of care
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Lessons from LinkedIn’s Latest Report
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Lessons from LinkedIn’s Latest Report
New data shows why real people, cultural cues, and mobile-first formats matter more than...
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TikTok’s AI Suite Raises New Creative Questions for Pharma Media
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TikTok’s AI Suite Raises New Creative Questions for Pharma Media
New AI suite seeks to streamline content production and creative performance for brands -...
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EVENTS
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The Effective Use of AI in Pharma Media
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The Effective Use of AI in Pharma Media
July 29, 2026
Watch industry leaders discuss the realities of operationalizing AI within pharma media organizations, from getting internal teams on board to drawing out meaningful audience insights, all while maintaining trust and complying with privacy concerns.
Richard Springham
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Innovation in 2026 – a solli Roundtable
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Innovation in 2026 – a solli Roundtable
March 24, 2026 | Manhattan, NYC
Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.
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solli x Doceree – Do Healthcare Marketers Need a New Operating System?
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solli x Doceree – Do Healthcare Marketers Need a New Operating System?
March 20, 2026 | Manhattan, NYC
Bringing together leaders from seven of the industry’s leading healthcare agencies to explore the challenges reshaping pharma marketing, from fragmented systems to AI, and what needs to change next.
Clare Springham
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CONTENT – solli Summit 2026
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CONTENT – solli Summit 2026
Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.
Clare Springham
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AGENDA – solli summit 2026
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AGENDA – solli summit 2026
March 25, 2026 Manhattan, NYC
solli Summit 2026 brought together 300 of the brightest minds in pharma media to collaborate, celebrate, and elevate the future of the industry.
Dan Coe
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Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD
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Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD
Data-Driven Strategies to Engage Professionals & Patients
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ChatGPT Reportedly Hits 2.5 Billion Daily Prompts
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ChatGPT Reportedly Hits 2.5 Billion Daily Prompts
Growing adoption of conversational AI raises new questions for pharma media...
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IQM Introduces Integrated Care Team Messaging
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IQM Introduces Integrated Care Team Messaging
Seeking to expand reach beyond physicians by including nurse influencers in campaign...
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Creative Context in Context: What Pharma Can Learn from GumGum’s Mindset Graph
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Creative Context in Context: What Pharma Can Learn from GumGum’s Mindset Graph
GumGum, a leader in contextual advertising, has released new findings that underscore a growing challenge in digital marketing
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Retail Roots, Clinical Edge
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Retail Roots, Clinical Edge
Jane Wojcik’s Journey to the Frontlines of Engagement
Larry Dobrow
THOUGHT LEADERSHIP
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LAUREN GUITY – SOLLI SESSIONS SEASON 4
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LAUREN GUITY – SOLLI SESSIONS SEASON 4
Lauren Guity, Industry Lead, Microsoft, joins solli Sessions season 4
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Butler/Till Delivers 16.7% Cost Efficiency Gains with PulsePoint’s Adaptive Optimization™
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Butler/Till Delivers 16.7% Cost Efficiency Gains with PulsePoint’s Adaptive Optimization™
PulsePoint’s Approach to Rare Disease Omnichannel Marketing Efficiency
Sponsored by PulsePoint
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PARTNER INTERVIEW: DeepIntent
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PARTNER INTERVIEW: DeepIntent
Agentic AI: The Next Evolution of Healthcare Marketing
Sponsored by DeepIntent
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Beyond Awareness: Why Point of Care is Emerging as Healthcare Marketing’s Most Contextually Relevant Channel
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Beyond Awareness: Why Point of Care is Emerging as Healthcare Marketing’s Most Contextually...
Discover why point-of-care marketing is becoming essential for pharma brands, helping...
Sponsored by epocrates
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Andrew Stark – solli Sessions season 4
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Andrew Stark – solli Sessions season 4
Andrew Stark, Chief Commercial Officer, PulsePoint, joins solli Sessions season 4
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The Healthcare Media Planners Workbook
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The Healthcare Media Planners Workbook
Introducing A New Framework for Smarter Media Planning
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Deerfield Group Acquires Triple Threat Communications
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Deerfield Group Acquires Triple Threat Communications
Strategic acquisition brings together creative firepower, medical expertise, and shared...
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Real Chemistry Acquires Greater Than One
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Real Chemistry Acquires Greater Than One
Strategic acquisition deepens AI-powered planning and engagement capabilities across healthcare media 
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Most Popular Content
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The Evolution of Search and Emergence of GEO
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The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
solli Tutor
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‘They’re Trusting Us With a Lot More’: Inside the Rise of the Pharma Media Agency
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‘They’re Trusting Us With a Lot More’: Inside the Rise of the Pharma Media Agency
Media agencies are staring down personnel, tech and cost challenges. Yet their seat at...
Larry Dobrow
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CONTENT – solli Summit 2026
On Demand
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CONTENT – solli Summit 2026
Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.
Clare Springham
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Can Pharma Media Build a Common Measurement Language?
THOUGHT LEADERSHIP
Can Pharma Media Build a Common Measurement Language?
Pharma media agency and tech leaders weigh in.
Andrea Park