Andrew Stark – solli Sessions season 4
Chief Commercial Officer, PulsePoint
Watch the full episode below:
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AI, Omnichannel & Specialisation: Andrew Stark on the Future of Pharma Media
In this episode of the solli Sessions podcast, Andrew Stark, Chief Commercial Officer at PulsePoint, explores how AI, data and greater specialisation are reshaping pharma media, why healthcare marketing platforms are evolving beyond the traditional DSP, and how more connected omnichannel strategies can help brands reach the right HCPs and patients at the right moment.
What to expect from this episode:
- The Evolution of Pharma Media – How PulsePoint has evolved from its programmatic roots and why specialised healthcare platforms increasingly need to support research, planning, activation, optimisation and measurement.
- AI & Smarter Workflows – How AI is helping teams analyse data faster, identify campaign opportunities and make increasingly complex marketing workflows more efficient.
- From Scale to Specificity – Why the future of pharma marketing is less about scale alone and more about reaching the right patients and HCPs with relevant messages based on specific campaign goals.
- Making Omnichannel a Reality – How greater coordination across EHR, social, digital and closed ecosystems can enable more orchestrated engagement based on HCP behaviours.
- Connecting HCP & DTC Marketing – Why bringing HCP and consumer strategies closer together could help marketers use their understanding of physician behaviour to reach relevant patient audiences more effectively.
Whether you’re a pharma marketer, media strategist, technology leader or commercial professional, this podcast episode offers valuable insights into how AI, data and omnichannel orchestration are changing the way healthcare marketers understand, reach and engage their audiences.
Don’t miss this solli Sessions podcast conversation with one of the industry’s leading voices on programmatic technology, AI and the evolving pharma media landscape.
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