Using AI-Powered Real-Time Physician Feedback to Optimize Brand Impact

About Course

This course, developed in partnership with Sermo, explores how AI-powered, real-time physician feedback helps pharmaceutical teams strengthen strategy, optimize launch performance, and measure impact throughout the product lifecycle. Learn how continuous physician insights enable faster, more informed decisions that keep brands aligned with real-world clinical practice.

Strengthen launch strategy: Learn how AI-powered physician feedback can uncover unmet needs, test messaging, and identify adoption drivers and barriers before launch.
Understand physician response in real time: Explore how continuous feedback, advanced research methodologies, and AI-driven analysis reveal what’s resonating—and why.
Measure and optimize impact: Discover how AI-powered measurement, test-and-control frameworks, and real-time insights help evaluate performance and guide smarter decisions throughout the product lifecycle.

Course Content

Strengthening Pre-Launch Strategy with AI-Powered Physician Feedback
Discover how AI-powered physician feedback can strengthen pre-launch strategy by uncovering unmet needs, testing messaging, and identifying adoption barriers before launch.

Strengthening Pre-Launch Strategy with AI-Powered Physician Feedback

03:31
QUIZ: Strengthening Pre-Launch Strategy with AI-Powered Physician Feedback

AI-Powered Insights to Understand Physician Response During Launch
Learn how AI-powered physician feedback helps teams track launch performance, understand prescribing behavior, and adapt strategy in real time.

AI-Powered Program Performance & Measurement in Real Time
Explore how AI-powered physician insights help pharma teams measure program performance, uncover true impact, and optimize strategy in real time.

InterVid Tees Up Sports Marketing Offering for Pharma Media

DeepIntent Taps Into Vistar Media’s Digital OOH Inventory

HCPs’ Pharma Marketing Preferences Don’t Always Align With Actual Behavior: Report

Snapchat Rolls Out New Format for Pharma Ads

InterVid Tees Up Sports Marketing Offering for Pharma Media

DeepIntent Taps Into Vistar Media’s Digital OOH Inventory

HCPs’ Pharma Marketing Preferences Don’t Always Align With Actual Behavior: Report

Snapchat Rolls Out New Format for Pharma Ads

InterVid Tees Up Sports Marketing Offering for Pharma Media

DeepIntent Taps Into Vistar Media’s Digital OOH Inventory

HCPs’ Pharma Marketing Preferences Don’t Always Align With Actual Behavior: Report

Snapchat Rolls Out New Format for Pharma Ads

The Case for Measuring Actual Human Impact in Pharma Media

Vivek Gaur – solli Sessions season 4

PARTNER INTERVIEW: IQVIA Digital

Can Pharma Media Build a Common Measurement Language?

The Case for Measuring Actual Human Impact in Pharma Media

Can Pharma Media Build a Common Measurement Language?

‘They’re Trusting Us With a Lot More’: Inside the Rise of the Pharma Media Agency

The Push for ‘True Partnership’ Between Media Agencies and Pharma Clients

The Case for Measuring Actual Human Impact in Pharma Media

Can Pharma Media Build a Common Measurement Language?

‘They’re Trusting Us With a Lot More’: Inside the Rise of the Pharma Media Agency

The Push for ‘True Partnership’ Between Media Agencies and Pharma Clients

The Case for Measuring Actual Human Impact in Pharma Media

Can Pharma Media Build a Common Measurement Language?

‘They’re Trusting Us With a Lot More’: Inside the Rise of the Pharma Media Agency

The Push for ‘True Partnership’ Between Media Agencies and Pharma Clients

The Case for In-Person Connections in Pharma Media

Do Healthcare Marketers Need a New Operating System?

When Health Starts in a Chat Window

The Hot Flash: Why and How Brands Should Join the Menopause Movement

Vivek Gaur – solli Sessions season 4

Lois-An Gregory – solli Sessions Season 4

Jason Brenner – solli Sessions season 4

Adam Marks – solli Sessions Season 4

PARTNER INTERVIEW: IQVIA Digital

PARTNER INTERVIEW: Healio

Training

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About Course

What Will You Learn?

Course Content

Strengthening Pre-Launch Strategy with AI-Powered Physician Feedback Discover how AI-powered physician feedback can strengthen pre-launch strategy by uncovering unmet needs, testing messaging, and identifying adoption barriers before launch.

Strengthening Pre-Launch Strategy with AI-Powered Physician Feedback

QUIZ: Strengthening Pre-Launch Strategy with AI-Powered Physician Feedback

AI-Powered Insights to Understand Physician Response During Launch Learn how AI-powered physician feedback helps teams track launch performance, understand prescribing behavior, and adapt strategy in real time.

AI-Powered Insights to Understand Physician Response During Launch

QUIZ: AI-Powered Insights to Understand Physician Response During Launch

AI-Powered Program Performance & Measurement in Real Time Explore how AI-powered physician insights help pharma teams measure program performance, uncover true impact, and optimize strategy in real time.

AI-Powered Program Performance & Measurement in Real Time

QUIZ: AI-Powered Program Performance & Measurement in Real Time

SIGN UP FOR FREE TO ACCESS THIS TRAINING

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CONTENT – solli Summit 2026

The Evolution of Search and Emergence of GEO

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Strengthening Pre-Launch Strategy with AI-Powered Physician Feedback
Discover how AI-powered physician feedback can strengthen pre-launch strategy by uncovering unmet needs, testing messaging, and identifying adoption barriers before launch.

AI-Powered Insights to Understand Physician Response During Launch
Learn how AI-powered physician feedback helps teams track launch performance, understand prescribing behavior, and adapt strategy in real time.

AI-Powered Program Performance & Measurement in Real Time
Explore how AI-powered physician insights help pharma teams measure program performance, uncover true impact, and optimize strategy in real time.