Point of Care Advertising in the EHR Workflow

About Course

This course, developed in partnership with OptimizeRx, explores how pharmaceutical brands can reach healthcare professionals at key clinical decision-making moments through EHR and point of care advertising. Discover how campaigns are targeted, delivered, measured, and integrated into omnichannel strategies to drive more meaningful HCP engagement.

Reach providers when it matters most: Understand how the EHR fits within the point of care ecosystem and why it offers a unique opportunity to influence treatment decisions during real patient encounters.
Deliver more relevant messaging: Learn how targeting strategies and workflow placements work together to connect brand messages with the right providers, patients, and decision points.
Integrate point of care into your media strategy: Explore how EHR advertising is measured, validated, and incorporated into omnichannel campaigns to drive engagement and business impact.

Course Content

Where Decisions Happen: The Role of the EHR in Point of Care
Discover why the EHR is a powerful point of care channel for engaging healthcare professionals at key decision moments.

Where Decisions Happen: The Role of the EHR in Point of Care

04:39
QUIZ: Where Decisions Happen: The Role of the EHR in Point of Care

Targeting and Placing Advertising in the EHR Workflow
Learn how pharmaceutical brands use EHR targeting and workflow placements to deliver relevant messaging at key clinical decision points.

Compliance, Validation, and Measuring Impact in Point of Care Advertising
Discover how EHR advertising stays compliant, measurable, and accountable while driving real-world marketing impact.

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Pharma’s Digital Video Ad Spend Is Surging, Driven by Audience Targeting, Reach: IAB Report

Eli Lilly Zepbound Leader Joins Zealand Pharma as Head of US Marketing

OpenAI Brings ChatGPT Health to all US Adult Users

Weber Shandwick, Reddit Report Highlights Community Focus in Women’s Health Ecosystem

Pharma’s Digital Video Ad Spend Is Surging, Driven by Audience Targeting, Reach: IAB Report

Eli Lilly Zepbound Leader Joins Zealand Pharma as Head of US Marketing

Pharma’s Digital Video Ad Spend Is Surging, Driven by Audience Targeting, Reach: IAB Report

Eli Lilly Zepbound Leader Joins Zealand Pharma as Head of US Marketing

Doceree Rolls Out Daily Command AI-Powered Commercialization Platform

Real Chemistry Unveils Suite of AI Tools for Healthcare Commercialization

PARTNER INTERVIEW: CheckedUp

The Push for ‘True Partnership’ Between Media Agencies and Pharma Clients

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Butler/Till Unlocks Double-Digit Script Lift

The Push for ‘True Partnership’ Between Media Agencies and Pharma Clients

The Real Cost of Asking for ‘More with Less’

What Does a Pharma Media Agency Look Like in an Agentic AI World?

What Claude Science Means for Pharma Media

The Push for ‘True Partnership’ Between Media Agencies and Pharma Clients

The Real Cost of Asking for ‘More with Less’

What Does a Pharma Media Agency Look Like in an Agentic AI World?

What Claude Science Means for Pharma Media

The Push for ‘True Partnership’ Between Media Agencies and Pharma Clients

The Real Cost of Asking for ‘More with Less’

What Does a Pharma Media Agency Look Like in an Agentic AI World?

What Claude Science Means for Pharma Media

The Case for In-Person Connections in Pharma Media

Do Healthcare Marketers Need a New Operating System?

When Health Starts in a Chat Window

The Hot Flash: Why and How Brands Should Join the Menopause Movement

Adam Marks – solli sessions Season 4

Michele Sirkin – solli sessions Season 3

Dr. David C. Rhew – solli sessions Season 3

Matt Holland – solli sessions Season 3

PARTNER INTERVIEW: CheckedUp

General AI Is Built to Be Right About Everything. Daily Command’s Semmelweis Is Built to Be Right...

Training

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About Course

What Will You Learn?

Course Content

Where Decisions Happen: The Role of the EHR in Point of Care Discover why the EHR is a powerful point of care channel for engaging healthcare professionals at key decision moments.

Where Decisions Happen: The Role of the EHR in Point of Care

QUIZ: Where Decisions Happen: The Role of the EHR in Point of Care

Targeting and Placing Advertising in the EHR Workflow Learn how pharmaceutical brands use EHR targeting and workflow placements to deliver relevant messaging at key clinical decision points.

Targeting and Placing Advertising in the EHR Workflow

QUIZ: Targeting and Placing Advertising in the EHR Workflow

Compliance, Validation, and Measuring Impact in Point of Care Advertising Discover how EHR advertising stays compliant, measurable, and accountable while driving real-world marketing impact.

Compliance, Validation, and Measuring Impact in Point of Care Advertising

QUIZ: Compliance, Validation, and Measuring Impact in Point of Care Advertising

SIGN UP FOR FREE TO ACCESS THIS TRAINING

Pharma Media in Cannes 2026

CONTENT – solli Summit 2026

The Evolution of Search and Emergence of GEO

‘Here For It All’: Victoria Takala Solves for Strategy, Mentorship and Change

The Real Cost of Asking for ‘More with Less’ 

The Real Cost of Asking for ‘More with Less’ 

The Real Cost of Asking for ‘More with Less’ 

Where Decisions Happen: The Role of the EHR in Point of Care
Discover why the EHR is a powerful point of care channel for engaging healthcare professionals at key decision moments.

Targeting and Placing Advertising in the EHR Workflow
Learn how pharmaceutical brands use EHR targeting and workflow placements to deliver relevant messaging at key clinical decision points.

Compliance, Validation, and Measuring Impact in Point of Care Advertising
Discover how EHR advertising stays compliant, measurable, and accountable while driving real-world marketing impact.