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The Evolution of Search and Emergence of GEO

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About Course

This course, developed in Partnership with CMI Media Group, explores how AI is transforming search and changing the way healthcare audiences discover, evaluate, and engage with information. Learn how Generative Engine Optimization (GEO) works alongside traditional search strategies to build visibility, trust, and authority across AI-powered platforms. You’ll gain practical insights to help your brand stay relevant and influential in an evolving search landscape. 

What Will You Learn?

  • Look beyond vanity metrics: Understand why impressions, clicks, and engagement are only part of the story—and what to measure instead.
  • Prove marketing impact: Explore the data, methodologies, and outcome metrics that connect campaigns to prescribing behavior and business results.
  • Optimize with confidence: Learn how measurement insights can inform smarter decisions, improve campaign performance, and strengthen stakeholder buy-in.

Course Content

GEO: From Visibility to Influence
Explore how AI is transforming search and discover why brands must move beyond traditional SEO to build visibility, credibility, and influence across AI-powered search experiences.

  • GEO: From Visibility to Influence
    04:49
  • QUIZ: GEO: From Visibility to Influence

Rethinking Search for the AI Era
Explore how AI-powered search is reshaping healthcare information discovery and how SEO and GEO work together to strengthen brand visibility and influence.

What AI Search Means for Pharma Marketers
Hear practical insights from CMI's Franco Maffei on how AI-powered search is changing brand visibility, trust, and measurement—and what pharma marketers should do differently to stay relevant.