PARTNER INTERVIEW: InStep Health
From Next Best Action to Real Impact in Healthcare Marketing
In this Partner Interview, sponsored by InStep Health, Dan Wilmer (Chief Product Officer, InStep Health) explores how pharma marketers can move beyond the promise of “Next Best Action” to deliver truly timely, clinically relevant engagement with healthcare providers.
He explains why many current approaches fall short; often being too complex, disconnected from execution, or lacking real clinical context, and how InStep Health’s Smart Sequences connect real-world patient signals, such as lab results and disease progression, to orchestrated, multi-channel messaging. This enables brands to engage HCPs at the precise moment clinical decisions are being made.
Looking ahead, he argues that clinically triggered, event-based marketing represents a more effective and responsible approach. One that not only improves engagement and campaign performance, but also supports better clinical decision-making and patient outcomes.
