Allison Mudd’s New Direction

Allison Mudd grew up in Baltimore county in an environment that was, as she puts it, “entirely about health.” Several family members on her mother’s side worked at the Centers For Medicare & Medicaid Services (CMS), which could well have sparked an interest at an early age.

“I definitely have an acronym background,” she deadpans.

Instead, Mudd gravitated to the theater. “There was the traditional conversation: ‘Oh, my child is very emotive and has a lot of energy and isn’t good at sports. Here’s something that might work,’” she says with a laugh, noting that her twin brother went on to play lacrosse in college.

As it turns out, Mudd’s training and experience as a stage director prepared her well for a career in pharma media. Barely half a decade after making her way into the business, she finds herself in a directorial role of another sort at Veradigm, where she serves as director, client success and strategy, digital media.

“I like to feel scared,” she says. “My background is making things. That’s what I loved, and still love, about theater. It’s what I love about what I do now.”

After completing high school, Mudd attended an arts conservatory, where she studied theater and film direction. Following graduation, she juggled theater work with a range of day jobs. Within a few years, however, she grew tired of the grind. “I got sick of the really, really late nights,” she says.

While working in marketing for a Philadelphia-based events company, Mudd encountered people from...